• Home
  • About
    • What’s happening here
    • Greg Sandow
    • Contact
  • AJBlogs
  • ArtsJournal

Sandow

Greg Sandow on the future of classical music

The Friday post

June 28, 2013 by Greg Sandow

Quickly, this week:

The Music Ride

“The Cincinnati Symphony and one hundred people on bikes celebrate their city with The Music Ride ~ a fanfare of kazoos and wheels through the historic neighborhood of Over-the-Rhine.” The music (as they don’t mention here, or on another site where this is talked about) was the Fanfare for the Common Man. With people on bikes adding a kazoo chorus to the backbone of brass and percussion.

Here’s the other description: “We gave 100 people a kazoo and a music lesson. Then we all got on our bikes and rode ~ a fanfare and wheels through a historic neighborhood. One rider went to the symphony for the first time after the ride. Another said he had a new respect for musicians after trying the kazoo band.”

And here’s the video. Which, with all respect for the project and for the fun everyone must have had, seems too short to me, and also a little too blah. Compare it to this — Handel played by a pianist trucked with her piano through the streets of Amsterdam, while passers-by so joyfully love it.

The Burlington Ensemble

This is a longer story that’ll take up another blog post, later on. But the Burlington Ensemble (from Burlington, VT) is unique, as far as I know, among classical music groups, because it operates on a profit-making basis. Which seems impossible. And, to some, even reprehensible, because wouldn’t they have to sell out their art, in order to get a wide enough following to make a profit?

But look how they do it. They team up with community groups, often large ones, which provide some of the financing, in exchange for performances. And they raise money for charitable causes.

Here’s part of a press release they sent out today, in which they announced some July and August concerts:

Burlington Ensemble does not solicit tax-deductible contributions. Instead, Summer Serenades concert ticket income provides the financial resources to pay Burlington Ensemble bills (90% towards programming and 10% admin). Your ticket purchase provides you with high quality entertainment while financing musicians to perform fundraising concerts that benefit many non-profit organizations year round (approximately $34,000 raised through concerts over three years!). Among many other rewards, we think our idea represents tremendous value, efficiency and sustainability in the arts and community, and we are grateful for your ticket purchases and investment!

More on this group later on. They seem to have invented a new financial model, one that really might work.

Mostly Mozart

Go to their website. Beethoven. Le Nozze di Figaro. The International Contemporary Ensemble. Wait, what? A new music group getting equal billing at this long-established New York festival, which used to be old music, wall to wall?

Yes. Times have changed. Even Mostly Mozart does new music. Giving it, at least on their website, equal billing with all the things they’ve always done.

Beatlesfest

Someone I know was in Budapest, and saw a Beatlefest advertised. She went, and found (if I remember correctly what she told me) all the city’s big performing arts groups, each doing a Beatles tribute. And having great fun.

Just imagine that in New York. The Met Opera, the Philharmonic, Carnegie Hall, the New York City Ballet, BAM,  the Roundabout Theater, all getting together to have fun with the Beatles. I’d love to see that happen.

Beatlesfest blogAnd then there’s Baldwin-Wallace University, in Ohio. Where each year there’s a Bach festival, and growing up as counterpoint to that, a student-run Beatles Festival. With performances by students (not all of them music students), faculty, staff, and people from the community. All having tremendous fun, as you can see if you watch a video of “Penny Lane,” with the trumpet solo nailed by the trumpet teacher at Baldwin-Wallace’s conservatory.

And something I love: the school endorses this:

“The growth and success of the Beatles Festival is a result of the entrepreneurial spirit and sheer determination of the Conservatory students involved with this project,” said Susan Van Vorst, director of Baldwin Wallace’s Conservatory of Music. “The BW Conservatory encourages students to push the boundaries of their talent and seek collaboration. When you combine gifted artists with an environment that fosters exploration and creativity, everybody wins.”

Not every conservatory head would say that.

 

 

Filed Under: Uncategorized

Comments

  1. richard says

    June 28, 2013 at 9:13 am

    Greg,
    Saw you last night on “The News Hour”. Congratulations!

Greg Sandow

Though I've been known for many years as a critic, most of my work these days involves the future of classical music -- defining classical music's problems, and finding solutions for them. Read More…

About The Blog

This started as a blog about the future of classical music, my specialty for many years. And largely the blog is still about that. But of course it gets involved with other things I do — composing music, and teaching at Juilliard (two courses, here … [Read More...]

Follow Us on FacebookFollow Us on TwitterFollow Us on RSS

Archives

@gsandow

Tweets by @gsandow

Resources

How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! --  about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis  — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]

Return to top of page

an ArtsJournal blog

This blog published under a Creative Commons license

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in