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Greg Sandow on the future of classical music

It’s easy

July 2, 2010 by Greg Sandow

One more thought about bringing classical music to minority kids, as Carnegie Hall and the Berlin Philharmonic did, when they taught “inner city youth” (their phrase) to dance to Stravinsky’s Rite of Spring. (See my previous posts on this, the first, second, and third.)

It’s easy to do.

And yes, of course it can be done well or badly, that of course you have to learn some things before you can do it well, and that some programs — like maybe that Berlin/Carnegie enterprise — might be inspired.

But at bottom, this isn’t much of a challenge. If you go into schools, you can get kids interested in many things. At least twice, dedicated teachers have developed powerful chess teams in New York inner-city schools. (Go here and especially — such a lovely, powerful story — here.)

Last night, on TV news in Washington, I saw an item about kids at an inner-city school transformed by a drill team. Again, one inspired teacher was responsible. I’m sure there are many stories like this, from all over the US.

Bring kids something new, do it in an inspiring way, and very likely they’ll take off with it. The arts have no special virtue here. Kids are hungry to learn, hungry for new things, hungry to succeed in something.

What wouldn’t be easy? Bringing the Rite of Spring — and classical music generally — to younger people, not as outreach, but in the marketplace, alongside pop music and the movies, as an arts and entertainment choice they’d willingly make, without the need of any special program designed to reach them.

Why — for instance at music schools — do we see so little of what I’ve just described, and so much outreach to the schools? Because outreach to the schools is easier. Because no one quite believes that younger people could be reached by normal means.

Now, granted, concerts would have to change, and be marketed in new ways. But isn’t it time for big classical music institutions to learn to do this? To let classical music stand on its own feet, and not depend on special pleading, special programs to reach what — if we’re honest with ourselves — is a very easy audience.

(And not a long-lasting one. What programs are in place to turn those Stravinsky-dancing kids into Carnegie Hall subscribers when they’re older? Has there been any followup at all? I hope there has been, but anyone who’s followed classical music’s outreach over many years knows that there often isn’t.)

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Comments

  1. Richard says

    July 2, 2010 at 10:24 am

    AMEN!!!

  2. sonicgypsy says

    July 4, 2010 at 12:47 pm

    It’s been interesting reading your last few posts about bringing classical music to minority kids… because I’m pestered by the renewed thought that it’s not a “minority kid” issue anymore – not with arts funding being cut everywhere, and with kids now being at least 2 generations removed from any kind of natural cultural exposure to classical music. I know you know this though. Your blog simulateously discourages and encourages me. Discourages, because we’re facing a hard uphill battle; encourages, because there are still people like you out there willing to climb.

    I think the “inner city youth” trope is still big in the classical music world, both at performing institutions and at music schools. There surely are many reasons for this, ranging from funding (in the past, at least, not hard to get for these projects) to (or so I fear) paternalism. Plus the comparative ease of doing it!

    As I’ve said before, the most vital need isn’t “outreach,” but simple marketing. The classical music world has to find a way to sell tickets to people 40 and under, or maybe 50 and under. That means a major change in the way concerts are given. They’ll have to be events so notable that the world starts to pay attention, with none of the usual outreach.

    And to anyone who thinks this means dumbing down, no way. The classical music world is dumb enough already. To attract the people I have in mind, it needs to get smarter. Classical performances need to radiate a level of intelligence (along with curiosity and openness to current culture) that, up to now, we don’t often see.

  3. Susan Thames says

    July 6, 2010 at 10:13 am

    Greg, ask Elizabeth Dworkin some time how hard Music from Copland House has tried to get something going in the Peekskill school system. Sometimes the problem is that the schools don’t have the inside help to administrate a terrific program.

    I don’t think I said doing music in the schools was elementary, absolutely without difficulty, or that there weren’t many sometimes tricky arrangements that had to be made. I said, or meant to say, that once the pieces are in place, it’s not hard to reach the kids.

    From your comment, I gather that Copland House has done the standard arts thing, and tried to develop some outreach to schools. Have you ever tried to develop a vibrant commercial audience aged 20 to 40, as Wordless Music has done in New York?

Greg Sandow

Though I've been known for many years as a critic, most of my work these days involves the future of classical music -- defining classical music's problems, and finding solutions for them. Read More…

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