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Life's A Pitch

For immediate release: the arts are marketable

Coming to a mall near you: potentially dangerously popular Hallelujah Chorus performances!

December 21, 2010 by Amanda Ameer

Oh hello! It's me, your delinquent blogger friend! It's been rough-going this month, with Sondra in Tosca, Helene's new CD, and the Chamber Music America conference coming up in the new year. I break my silence, though, to tell you about how a "well-publicized" Hallelujah Chorus performance resulted in the evacuation of a California mall. From CNN:The Sacramento Choral Society was holding what police called a "well-publicized" event to sing the "Hallelujah Chorus" in the mall's food court, scheduled for 7:30 p.m."Come join our large Chorus of … [Read more...]

Classical Musician on Mainstream TV ALERT

December 8, 2010 by Amanda Ameer

Tonight, you should all tune in to see trumpeter (-ess?) Alison Balsom perform on the Late Show with David Letterman. Rumor has it Dave *heard her on the radio* and insisted she come on the show. Classical radio stations of America, take heart! People are listening! This also means he didn't know she was blonde and thin when she was booked, so take that, haters.Alison will play Marcello Concerto for Oboe in C Minor, which is the sixth track on her latest album.So we all need to watch tonight so ratings are high and late night shows start … [Read more...]

Grey M&Ms

December 1, 2010 by Amanda Ameer

In a recent episode of Family Guy, Brian, the talking family dog, writes a best-selling inspirational novel in three hours after his for-serious novel flops. Stewie, the talking family baby (who, of the family members, only Brian can hear), becomes his publicist. I don't know how long the episode is going to be on Hulu, but it's really worth your time. Here is the link, and the first Stewie-as-publicist is at 5:48. Stewie gets Brian on Real Time with Bill Maher, with Bill Maher, Adrianna Huffington and Dana Gould at minute 14:47. "Oooo I said … [Read more...]

A job maybe for you

November 30, 2010 by Amanda Ameer

Friends of Life's a Pitch Kirshbaum Demler & Associates, Inc. are looking for a new associate! Here is their website, and here is the job description:Position Title:   Public Relations Associate, Kirshbaum Demler & Associates, Inc.  Responsibilities:Coordinate publicity efforts and media pitches, including web based media outlets.  Preparation of pitch letters, biographical materials and press releases.  Working knowledge of Dreamweaver, Photoshop and E-news - or similar such experience required.   … [Read more...]

Pick *me*. Choose *me*. Love *me*.

November 30, 2010 by Amanda Ameer

According to New York Magazine's Vulture blog, Grey's Anatomy creator and ~Dartmouth alumnus~ Shonda Rhimes is creating a series for ABC inspired by PR mega-consultant Judy Smith, whose clients have included Bill Clinton, Michael Vick and David Paterson. From the Vulture post:Per the logline we've heard, the currently untitled project (which some development trackers had been calling In Crisis) will revolve around the life and work of a professional fixer and her dysfunctional staff. Rhimes is writing the script for the pilot and will executive … [Read more...]

Organ(ized)

November 15, 2010 by Amanda Ameer

For about two years now, I've been asking my friend Paul Jacobs to do an interview for this blog about the seemingly impossible job of making the organ accessible to The Masses. No, not those who attend masses, ahem, but the great unwashed masses themselves. I am a delinquent, though, and have not sent him questions lo, these two years. Tomorrow night, Paul plays the first concert on the newly restored Alice Tully organ, which it was originally feared might not be returned to the hall. This concert is part of Lincoln Center's White Light … [Read more...]

Position to phil

November 8, 2010 by Amanda Ameer

Attention aspiring classical music publicists of the world! There's an opening in the communications department of our friendly neighborhood New York Philharmonic. Position Title:    Communications AssistantClassification:    Non-Exempt  Department:    CommunicationsReports To:     Director, Public & Media RelationsSupervises:     Not Applicable ResponsibilitiesProvide general support to Communications staff including specific responsibilities for … [Read more...]

But as a boyfriend, you kinda suck.

November 3, 2010 by Amanda Ameer

American Ballet Theatre Principals (and couple) Ethan Stiefel and Gillian Murphy will appear on Gossip Girl this Monday, November 8th. They will play themselves at a fake ballet gala that I saw them filming at the David H. Koch theater. Ethan Stiefel previously starred in everyone's favorite ballet movie that's not The Red Shoes or The Turning Point, Center Stage. Here's a little something to tide you over until Monday: This reminds me that we all need to brave the bedbugs in movie theaters and see the upcoming Black Swan, because the movie's … [Read more...]

Have you ever looked at a monkey?

November 3, 2010 by Amanda Ameer

A year or so ago, I remember going on the CNN homepage and seeing a video of a 40-pound cat being rescued. I thought to myself, if this makes the homepage of CNN, why do I want my artists to be featured on these mainstream outlets so desperately?  The obese animal is Helene's competition for digital column inches? I felt a similar sensation when OperaChic sent this gem of media over this afternoon. Are You There God? It's Me, Amanda. Why Do I Pitch Stories To These People? In equally disconcerting news in the news, it was bound to happen, … [Read more...]

This Age Without Last Words

October 27, 2010 by Amanda Ameer

There's a line...maybe it's from Newsies...or Roman Holiday...about how today's headlines will line tomorrow's kitty litter bins. Today, newspapers and magazines that remove articles from their sites after a certain date are rare; the Philadelphia Inquirer is a notable offender. When a feature or review in a newspaper would never been seen or heard from again except in a press kit or on a quote sheet, I assume that a reader's inclination to voice their own opinions existed in a diluted form. A letter to the editor could be written, a correction … [Read more...]

File Under: “??????????”

October 26, 2010 by Amanda Ameer

Allow me to set the scene. Last Thursday, violinist Anne Akiko Meyers paid the world-record price of $3,600,000 for a 1697 Stradivarius violin known as "The Molitor". The instrument was sold online by Tarisio Auctions. Please note that the last thing yours truly bought on the interwebz was a $50 David Byrne print from the wonderful site 20x200.  "The Molitor" is believed to have been owned by, wait for it, Napoleon. Yeah, that Napoleon. Bonaparte (comma) Napoleon. In Bizarre News of Today, a friend forwarded me an e mail saying that Meyers … [Read more...]

Birds of a feather

October 25, 2010 by Amanda Ameer

It seems my twice summer intern Emmy has found the perfect counterpoint to the Maestro Jonathan video below. I think publicizing a double bill (double ~beak~?) of the two of them is my True Calling. I would be so unstoppable if I brought that bird out with me. And no, I will not make a "wingman" joke __here__. … [Read more...]

In which I am indirectly schooled by a 3-year-old I don’t know

October 19, 2010 by Amanda Ameer

Not one hour and twenty minutes after I sent out a press release about Polish conductor Krzysztof Urbański being appointed as the next music director of the Indianapolis Symphony Orchestra, did my friend Cage send me this:I particularly like minute 1:41, when Jonathan begins the ever-popular Flashdance jog-in-place technique, utilized with the greatest precision by the world's greatest maestros. Krzysztof turned 28 on Sunday, making him the youngest music director in the country. I thought I had that story locked down until I saw our friend … [Read more...]

In which we learn that there is such thing as bad publicity

October 15, 2010 by Amanda Ameer

Now that Eric is the toast of (the) New York(er) and Hilary has been on PBS, I feel I can spend some time on more important matters, namely the bedbug infestations at the David H. Koch Theater (New York City Ballet, City Opera) and the Metropolitan Opera House. Via Gothamist today:Yesterday news broke that classy bedbugs with a craving for blue blood had infiltrated a dressing room at Lincoln Center's David H. Koch Theater, which is used by the New York City Ballet. Well hold onto your monocles, people: Not content with the gossamer blood of … [Read more...]

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Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

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@Amandaameer

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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