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Life's A Pitch

For immediate release: the arts are marketable

It’s getting stronger and stronger

March 24, 2009 by Amanda Ameer

A writer I work with a lot just forwarded this, let's say "pitch", along:I do hope you'll list this unusual concert - lots of beautiful young peopleand three world premieres, by very sexy composers: [lists three composers]."...three world premieres"-yessss we're going to talk about music and...and...noooo, you should write about this concert because of all the hot-hot-hotness.Groan, I say. And not in a sexy way. … [Read more...]

“S” “X” “S” “W”

March 24, 2009 by Amanda Ameer

I asked my friend Megan to text/e mail me a marketing reports for the blog from South by Southwest:i was thinking about marketing things from sxsw and came up with absolutely nothing.  i mean.....it's the same as every other live music show or festival but just on steroids.  there's like a million product promotions (and always the same products.  soco and dewars own the hipster booze circuit i swear) and branding events and whatever but it's all the same.  metallica played to promote their guitar hero game....but that … [Read more...]

Lobbyist

March 21, 2009 by Amanda Ameer

I throw my computer into various purses (or "bags", says the semantics police) like it's a wallet. I'm constantly killing an hour, two hours, between meetings, and if I don't work during those gaps, I'll just spend money. It's 5pm on Saturday and I'm meeting a friend to see a movie at the AMC Loews "Lincoln Square" at 7:15. The Starbucks behind the Barnes & Noble is gross, so...ah! Alice Tully's "At 65 Café", a coffee shop/lunch spot/ bar in the lobby of the new Alice Tully Hall. I walk in and ask the host if there's a seat with a plug. … [Read more...]

President Obama: YouTuber

March 20, 2009 by Amanda Ameer

Just in case any artists or arts presenters out there were worried about YouTube being too low-brow for them/their organization, this just in from the Associated Press:In recording a video message to the Iranian people marking the Iranian New Year, Nowruz, and distributing it online, Obama seized upon one of the Web tools which he used so effectively during his presidential campaign....The 3min 35sec video entitled "A New Year, A New Beginning" was posted on the White House website at whitehouse.gov/Nowruz with captions in Farsi and also on the … [Read more...]

Good PR for a good guy

March 20, 2009 by Amanda Ameer

...but potentially bad PR for other artists. Pianist Emanuel Ax has waived two concert fees for the Columbus Symphony this weekend. This is an unquestionably classy and genuine act, but I have to wonder: does it set a dangerous precedent for soloists going forward? Hefty artist fees are often blamed for high concert ticket prices, so will fee-waiving be expected, or - worse -  will artists who do not play with orchestras that can't afford their fees be perceived as greedy by the concert-going public? Also, can Mr. Ax/will Mr. Ax write the … [Read more...]

If a CD is released in the woods

March 19, 2009 by Amanda Ameer

Last week, Anthony Tommasini of The New York Times wrote a feature about CD box sets. In it, there's a fascinating quote from Nonesuch president Robert Hurwitz about Nonesuch's recently released Elliot Carter collection:Mr. Hurwitz expects this set to sell satisfactorily, he said. But if it does not, so be it. "We have had a lot of longstanding relationships with important composers and performers over the years," he added. "At different times it seems to me to make sense to put together recordings without thinking about a target … [Read more...]

Thought for a Thursday

March 19, 2009 by Amanda Ameer

I recently sat in the row behind two important New York City critics at a concert. Both were scribbling throughout the performance, and since they were just across the aisle from one another, I wondered if when one heard a pen scratching to his left, would he surreptitiously glance over and wonder if he should be writing something down, too, and vice versa? … [Read more...]

Hotcakes!

March 18, 2009 by Amanda Ameer

I had to go to four (4) stores today to find a copy of the April issue of Opera News. Eric is profiled in it, and I got all jealous that friends at his Carnegie Hall/Philadelphia Orchestra performance last night had seen the piece before he and I had. I went to the Borders at Columbus Circle, then the Metropolitan Opera gift shop, then the Barnes & Noble at 66th street, and finally the trailer version of the under-construction Juilliard bookstore, which had two copies left. Which now has no copies left. I asked all these places if the April … [Read more...]

Which Monet is covering THIS?

March 16, 2009 by Amanda Ameer

I was en route to 33 Variations two Friday nights ago, and was stopped in my tracks by the presence of a Metropolitan Museum of Art BILLBOARD in TIMES SQUARE:What the deuce? Didn't anyone tell The Met that the world economy collapsed and the arts are dying a slow and painful death? How the Pierre Bonnard Late Interiors can they afford a billboard in Times Square?? More power to 'em, I say, but what about the 74 recently fired employees?The ad appears to be the result of a recent Flickr photo contest, which is equally awesome. Speaking of 33 … [Read more...]

Lose/Lose

March 13, 2009 by Amanda Ameer

I reached either the highest or the lowest point of my career this week. A journalist has been wanting to write about my client Gabriel Kahane for some time now, and e mailed asking for assistance crafting a specific story about him.  I responded with a paragraph or so about a piece I thought would fit nicely both with the publication he was pitching and with what was going on in a sliver of the industry, focused on Gabriel. The journalist wrote back and said thanks so much for your help, but unfortunately my idea was just  "too … [Read more...]

On the Internet, nobody knows you’re a dog

March 12, 2009 by Amanda Ameer

From the Financial Times via You've Cott Mail, more good stuff from our European friends:The latest, and perhaps most ambitious, innovation in the world of classical music is that of the digital concert hall. Last year MonteVerdi.tv established a virtual forum for enthusiasts and musicologists, offering downloads and a live monthly broadcast, but the most comprehensive project so far was launched by the Berlin Philharmonic Orchestra this January with sponsorship from Deutsche Bank. Under the tagline "Any Place, Any Time" their website offers … [Read more...]

The Daily Grind

March 12, 2009 by Amanda Ameer

Excerpt from Nico Muhly's recent post:I had this piece in LA, right, a few weeks ago. And the organization putting it on has what I guess is a publicist whose email address is at AOL.com. It is a truth universally acknowledged that when people still have an AOL address they are either some kind of a genius or a crazy person. Anyway, I've been getting emailed reviews of the show by this AOL address, and it sent one the other day that is so outrageous that it took me three full reads through to see if it was written by an Illiterate Person or if … [Read more...]

The Music for 18 Musicians Workout Video

March 10, 2009 by Amanda Ameer

Nobody likes a fat publicist, so I've been subjecting myself to these absurd Zumba classes on Thursdays and Sundays at my gym. Click here to see what I decidedly don't look like doing it (although I do bear an uncanny resemblance to that woman in the back in the lime green top). I would characterize Zumba as dance, though the whole thing is so branded (the word "Zumba" pops into the songs, the instructor wears "Zumba" gear...) that it's probably closer to aerobics. It is dance-esque, though, which had me thinking mid-shimmy #17 on Thursday that … [Read more...]

Not so Lonely Boy

March 9, 2009 by Amanda Ameer

Hey Upper East Siders, Gossip Girl here...and I have the biggest news ever. One of my many sources, NYTimez1851, sends us this: spotted on the set of a hit TV show, script in hand: theater critic Charles Isherwood. Was it only a five years ago our It-Boy mysteriously disappeared for quote "The New York Times"? And just as suddenly, he's on television. Don't believe me? See for yourselves: lucky for us, The CW will have proof. You know you love me. xoxo. … [Read more...]

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Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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