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Life's A Pitch

For immediate release: the arts are marketable

Apropos of something

August 13, 2009 by Amanda Ameer

I have this thing about those Tide stain pens.  I see them on the TV and think nothing of it, but then I'll inevitably be in a Duane Reade later that week, a line of them will be hanging by the paper towels, and I'll think, "Yes! That is exactly what I need." Then I'll use it maybe once, lose it, and start the cycle anew the next month. My point is that I don't hop on the interweb while the commercial is on and order one right then. I have to see it on TV, probably see it in a print ad, maybe see someone using one in real life, and then … [Read more...]

Glenn Petry, 21C Media Group

August 10, 2009 by Amanda Ameer

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every week I try and post an interview with someone else in the field. Usually, I do this on Fridays, but that clearly didn't happen last week. Or the week before.  But TODAY we have a continuation of the critically-acclaimed (for realz - a few critics e mailed and said they liked it) Life's a Pitch feature Better Know a Publicist. See the Interviews … [Read more...]

Good old boys

August 10, 2009 by Amanda Ameer

Why does Lincoln Center's Mostly Mozart love men SO MUCH?Look them all!  There is not one female featured artist all summer! Of course I'm not suggesting that a series should book a woman simply because she's a woman, but surely some female performers' Mozart interpretations live up to Mostly Mozart's standards? I suppose we can be consoled by the fact that, while there isn't a woman to be found, all the men above are ethnically diverse. Oh wait. Had your fill of white men for the day? But you haven't seen the Featured Composers page, … [Read more...]

Sandwiched

August 7, 2009 by Amanda Ameer

Another possible solution to the problems with programs (earlier thoughts on the subject here and here): (Asphalt Orchestra at Lincoln Center Plaza last night.) … [Read more...]

B-r-e-c-h-t, find out what it means to me

August 5, 2009 by Amanda Ameer

The Fourth Wall seems to have left the tristate area.  Every show I've been to in the past few weeks has had some kind of performer/audience interaction. The streak started on July 25th when I went to see my friend Dan Tepfer (interviewed here) play with Lee Konitz at 11pm at Birdland in midtown. About halfway through the set, Lee opened his mouth (without a saxophone in it) and addressed the audience for the first time. "Any questions?"  he asked. Someone in the front row said that he "enjoyed the counterpoint in that last piece." … [Read more...]

Team meeting

August 5, 2009 by Amanda Ameer

A little client update for you all, so we're perfectly clear that they're my people when I start yammering about them on (le) blog. This July, I started working for soprano Sondra Radvanovsky and composer Julia Wolfe. I'm also doing some consulting work for Chamber Music America, and am handling the PR for Cecilia Bartoli's next album, Sacrificium, this fall. I told my colleagues at Decca that it really warmed my heart that they thought of me when an album about genital mutilation came along.  We all have our special things.Few things … [Read more...]

This week in pictures

August 4, 2009 by Amanda Ameer

I'd never seen This is Spinal Tap before last week. Judge me __here___. My friend and I were chatting as the credits were rolling and out of nowhere he goes, "Wait - pause it. Rewind. Does that say Jane Covner??" Obviously my friend works in classical music, or else he probably wouldn't have recognized Joshua Bell's publicist's name. Granted, this could be a coincidence. Publicists in California with the same name, though? Unlikely, my friends. Un-likely. I have the utmost respect for Jane, having worked with her when I was at IMG; this would … [Read more...]

Great lengths

July 31, 2009 by Amanda Ameer

I chopped 10 inches off my hair on Monday. Well, I didn't do the deed personally, by regardless, I now have short hair. My sister and I donated our ponytails to the Pantene Beautiful Lengths program, which is like the more famous Locks of Love but more honest, according to Aliza. She's donated three times before, and she and Jerry, who cuts our hair, totally peer-pressured me into it.  ("Trying to look like the girls on Mad Men is really more important than charity??? So what if you can't wear your hair up to the Met Gala?" OK, OK, fine: … [Read more...]

Scene and (not) heard

July 29, 2009 by Amanda Ameer

This is the second joint blogging exercise with my friend, composer Nico Muhly.   The first Co-Bloganza topic was Programming and can be found here (him) and here (me). This time, in a collaboration we hope will someday turn into a PBS talk show called "Crack Margaritas with the Arts", the topic is The New Music Scene in New York City. We originally discussed our posts over, you guessed it, crack margs, and then over IM, and then exchanged entry drafts, and then revised so we could refer to what the other had actually written. In … [Read more...]

I can go all day

July 24, 2009 by Amanda Ameer

Yikes, this blog sure is going downhill with a quickness. All I did this week was talk about hot girls, Muppets and mice. I meant to write a dignified post about all-day theater and music marathons: how you can possibly convince someone to spend an entire day watching one thing, and how local businesses can profit from knowing that a very specific type of person will be in one physical location at one time. I guess that post will have to preview All Points West rather than The Norman Conquests. Your homework, though -  should you choose to … [Read more...]

How to take a good publicity shot

July 24, 2009 by Amanda Ameer

I usually don't like it when artists hold their instruments in press photos, but because these are otherwise so spot-on, I'm willing to make exceptions. Here are some new artist publicity shots that I think are just fantastic, courtesy of my gal pal Opera Chic. Note how the photos capture each artist's unique personality and musical aesthetic, and are artistic without being artsy. Béla Fleck:Sarah Palin:Edgar Meyer:The God Pan:John Cage and Merce Cunningham: Jordi Savall:Someone get Jordi Savall some cheese. … [Read more...]

I don’t love anybody – I just want to go swimming

July 23, 2009 by Amanda Ameer

Or, A person can't marry a duck. For two years now, my #1 goal has been to get a client on Sesame Street. Fame is a fluid concept: you may have never heard of the people who are most famous to me, and people who are famous in their own industries may be nobodies to the world outside those niches. And if everything can basically be defined as a niche market if one uses broad enough strokes, then there are, what - 100? - people in history who the entire world has heard of.That said, I think we can all agree that if you're a guest on Sesame Street … [Read more...]

Hot/shush/jar

July 22, 2009 by Amanda Ameer

Three marketing items from my client Gabriel's concert at Rockwood Music Hall on Friday night: 1. The place was crawling with hot girls - I do not know why -  so I texted a few of my guy friends and told them to get over there. [Does that make me a good publicist or a bad woman?] This led me to wonder (a) whether or not the classical music audience is attractive, (b) whether or not that matters and (c) if it does matter, if it's a publicist's job to make that happen. The last time I thought about this was when my friend Megan and I were at … [Read more...]

Confused on a Wednesday morning

July 22, 2009 by Amanda Ameer

Is the New York Philharmonic threatening me with their ad budget prowess?In an e mail blast from last night:Is it strange to be advertising your advertisements? … [Read more...]

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Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

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@Amandaameer

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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