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Life's A Pitch

For immediate release: the arts are marketable

I dreamed the press would be forgiving

November 12, 2009 by Amanda Ameer

A few awkward publicist things on a gloomy Wednesday!First, a journalist forwarded the following (amazing) press release the other day:Susan Boyle will return to the states this month to perform the title track off her forthcoming album 'I Dreamed a Dream' (Columbia) on ABC's "Dancing with the Stars" on November 10. Then, to celebrate the album's global release, on November 23rd, Boyle will make her live morning TV debut singing "TK" on NBC's "Today Show." (FRAN - Can you confirm the song?)Produced by Steve Mac (Leona Lewis, Kelly Clarkson), … [Read more...]

Of course I’m awfully glad that mother had to marry father

November 11, 2009 by Amanda Ameer

I went to WhiskyFest NY with my dad last night (because WhiskyFest is the new Bronx Zoo?).  This photo is blurry, but you may notice the crowd at the Marriott Marquis last night bears an uncanny resemblance to Lincoln Center's "Mostly Mozart" soloists:I wonder how my Cecilia Bartoli castrato CDs would have sold there. … [Read more...]

Not YourSpace

November 9, 2009 by Amanda Ameer

First, a story: Once upon a time, there lived a fair(ly) young princess who blogged about classical music PR from her Happily Ever Harlem tower. On one particular morning, she used a word to describe a Dragon of Industry that angered him. In retrospect, a less cavalier synonym would have conveyed her point, but it was too late: the Evil Wizard Internet had swept up the post and the Google Alert Fairy had delivered The Word to everyone who would read it. Now the Dragon protects his cave, because the Blog Princess cannot be trusted and may … [Read more...]

Going Rogue

November 6, 2009 by Amanda Ameer

From the Globe and Mail, headline: "COC Boss Scoops his Own Publicist": The Canadian Opera Company is usually tight-lipped about its plans beyond the current season. I thought the tradition would continue under Alexander Neef, the diplomatic young German who took over as the Toronto company's general director last year. Boy, was I wrong. Neef's blog on the COC website is chock full of hints, tips and informal announcements about his agenda for future seasons, including the following..."He's interested in giving some hints along the way," says … [Read more...]

In which I may get fired 2x

November 4, 2009 by Amanda Ameer

I've been working on two ridiculous things. You know how CD release concerts are usually/mostly boring? Or at the very least, exactly the same as the last one you went to? Right, so, next week and the following week, two people I work for are mixing it up a bit. Both these events are free as birds.  On Tuesday November 10th, Cantaloupe Music is releasing composer Julia Wolfe's Dark Full Ride: Music in Multiples. To celebrate, there will be a series of free performances around Manhattan. Does everyone remember the amazing Angel Project from … [Read more...]

Blooper reel

November 4, 2009 by Amanda Ameer

My client Eric Owens had a recital at Carnegie Hall's Weill Hall last spring. Typically, I was doing seventeen things at once, two of which were working with Carnegie's Creative Services department on Eric's program and e mailing Hilary Hahn a photo of a dog wearing a yarmulke. No particular reason for that latter task.The person I was working with at Carnegie asked which photo of Eric I wanted in the program. I cut and pasted the URL of a recent photo of Eric from the IMG Artists website and sent it off to him. I received an e mail back … [Read more...]

Group mentality

November 3, 2009 by Amanda Ameer

Let me first say that I hope this blog entry doesn't ruin my sister's chances of marrying Jorge Posada. I noticed these Jorge Posada/Mayor Bloomberg ads on The Awl last Tuesday. "Did they press 'submit' on those ads the as soon as Posada caught that last Rivera pitch on Monday night?" I wondered. Some deft Google work on my part determined that no, the ads had been running since the end of September, neatly timed with the release of Posada and Mrs. Posada's (err...sorry, Aliza) book. New York Magazine reports that jointly, the Posadae endorse … [Read more...]

Metababy ‘Media’ covered by media

November 2, 2009 by Amanda Ameer

Maybe I was sleepy, but last night I was actually convinced Mel Gibson had named his new child "Media" and I thought, how amazing is that! Stick it to the press! Upon closer reading, I think ABC News just wrote a bad headline. … [Read more...]

Paying attention to (and changing up) the man behind the curtain

November 1, 2009 by Amanda Ameer

As you may (or may not) have read, I signed up for that coy mistress Twitter a couple weeks back. Here's me, tweeting my life ((career)) away. I joined for the sake of research for this blog, but am actually rather liking it as an information conduit. It's much easier to read than my current Bloglines sprawl, and since I'm fortunate enough to have smart, funny friends, I enjoy their updates throughout the day. In the interest of full disclosure, though, you should know that I've chosen to unfollow my die hard Phillies phan of an ex boyfriend … [Read more...]

Fun with Castration!

October 27, 2009 by Amanda Ameer

I'm working on the US press for the new Cecilia Bartoli album, Sacrificium, which not unlike Michael Jackson's new album, came out this week. Buy it here to support this blog. Just kidding: album sales have nothing to do with this blog, but it's a good album so buy it anyway. Somewhere along the line we came up with the idea for a "virtual archeological dig," and today the thing actually happened. SO, La Cieca over at parterre.com kicks things off. Follow the clues to 8 other sites and answer questions to reveal puzzle pieces here. Last clue is … [Read more...]

I’m trippin’ I’m caught up in the moment, right?

October 26, 2009 by Amanda Ameer

So this happened: Kanye West mentions (cute and good) Norwegian pianist Leif Ove Andsnes on his blog. Here are the comments:No one ever comments about "all that coke" on Life's a Pitch. Lame, team. Lame.Let's just hope this doesn't go to LOA's head. His management probably doesn't want him showing up two hours late to summer festivals. … [Read more...]

Second best

October 22, 2009 by Amanda Ameer

We have this thing "Site Meter"--which is exactly what it sounds like--set up for our ArtsJournal blogs, so we can see how many people are reading us, from where, at what time, so on, so forth.One of the intriguing aspects of Site Meter is that I can see what people have Googled to get to me. "Amanda Ameer" Google Image searches crop up every once and a while and totally creep me out, but most Google searches that get you to home sweet Life's a Pitch are "how to find a publicist," "classical music publicity," etc.. This one, in addition to the … [Read more...]

2003 called: it wants its emotional moment back

October 21, 2009 by Amanda Ameer

I carry around big purses a lot, so sometimes I'll see a cute dog on the street and actually think I can scoop him or her up, mush him or her into the bag with my computer, lip plumper and blotting tissue, and continue on my way. These are the things that drift through my head, and for a split second I'm certain I can pull the off the dog heist without getting arrested. If I suddenly stop blogging, it probably means I've actually done it and, in fact, gotten arrested; apologies in advance. I lugged this white leather and plastic Jill Stuart … [Read more...]

Carnegie Hall Quotables

October 20, 2009 by Amanda Ameer

Knowing my penchant for quotes, my friend Abigail sent this over this afternoon from Bloomberg News: [Clive] Gillinson, who came from the London Symphony Orchestra in 2005, made less in 2007-08 than two other New York performing- arts leaders with more complex tasks. Lincoln Center President Reynold Levy made $1.1 million to oversee a 16-acre complex that houses 12 resident companies. Metropolitan Opera General Manager Peter Gelb earned $1.5 million to produce 219 opera performances...Gillinson oversees management, raises money and … [Read more...]

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Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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