It's the start of the concert season, which is essentially the gym in January. There's a run on PR firms in the fall, because artists--rightfully so--are deciding, this is the year I bump things up to the next level. Once the season starts rolling along, the focus--also rightfully so--goes back to art-making and performances, but in this moment, everyone seems to have relating publicly on the brain. Classical music publicity is a...let's say "niche" to be generous...industry: I think there are probably about 20 firms in the US. Combine that … [Read more...]
For immediate release: the arts are marketable
