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Life's A Pitch

For immediate release: the arts are marketable

Archives for January 2012

On my own

January 28, 2012 by Amanda Ameer

I was at the bar Splash in Chelsea a month or so ago for "Musical Mondays" with my friend Mark, and an incredibly talented woman performed. It's tough out there, I thought, if someone this fantastic isn't a huge star. Or maybe I was just a few vodka sodas in and so thrilled to hear someone sing 'The Trolley Song" that I couldn't tell if she was good or bad? Regardless, it got me thinking about doing one's own publicity. A few years ago, I wrote a blog post about why you should hire a publicist. To sum it up: you hire a publicist because … [Read more...]

Adventures in marketing AND THE BIG CITY

January 27, 2012 by Amanda Ameer

Cole Haan, a high-end label that sells men's socks for $18, is now providing footware for Urban Explorers (i.e. people who live in a city?) like myself. My friend Megan sent me this, which appears to be a suede Cole Haan boot meant for...concerts at the Bowery Ballroom? The sketch is clearly of Bowery Ballroom, whether they got permission or not: OK first? They spelled "Guarantees" wrong. "That also looks cool"? If you have to point out that it's cool, it's probably not? "Rock a comfy boot"? Rock, get it? For a ROCK show. And … [Read more...]

Maazel (Kl)outs the NY Phil

January 20, 2012 by Amanda Ameer

I keep talking about launching a secret Twitter feed called "Dumb Artist Tweets", which I guess I can't do now that I've told you all. But really, there is some Truly Terribly Tweeting out there. As blogged about here, I think publicists/managers/"social media experts" ((shudder)) Tweeting as artists is a waste of everyone's time. The entire point of social media is that you have this immediate, unfiltered, access to the artists, and if they "don't have time" or "aren't into that stuff", then they should interact with their fans in other … [Read more...]

Superstars

January 19, 2012 by Amanda Ameer

The heavens have smiled on us today, friends. Oh, happy Thursday! "Have you seen this picture of Helene in the Tonhalle Dusseldorf brochure?" my friend Andy e mailed this morning. And no, no I had not. I'm not sure if she's supposed to be some kind of romance novel Little Red Riding Hood, ...or perhaps Poison Ivy? Das rotkäppchen, Helene's title, translates to The Wolf, so I guess she is, in fact, supposed to be Little Red Riding Hood because of her wolf conservation efforts? Although wolves are demonized in Little Red … [Read more...]

Some things to do this week if you’re bored and want to hang out with me

January 9, 2012 by Amanda Ameer

It's my blog and I can self-promote if I want to, self-promote if I want to, se-lf prah-mote-if-I-want-to. I've been working with Housing Works Bookstore Cafe on a new series for classical musicians and authors called "Safe Space". Musicians will play about a half hour of music, authors will read original material for 15-20 minutes, and then there will be a discussion About Art. There are always Hip Young Things hanging around Housing Works, so we figured why not try putting the classical music there, getting smart artists to talk to one … [Read more...]

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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