• Home
  • About
    • Life’s a Pitch
    • Amanda Ameer
    • Contact
  • AJBlog Central
  • ArtsJournal

Life's A Pitch

For immediate release: the arts are marketable

A pitch for “A Pitch…”

May 12, 2011 by Amanda Ameer

My client David Lang wrote this article, “A Pitch for New Music“”, for some newspaper that I think is called “The New York Times”? Something like that. Anyway.

The Times has been running a series called The Score on the Opinionator blog, described as, “The Score features the writings of composers on their work and the issues involved in creating music in the 21st century, as the traditional notion of ‘classical’ continues to be reconsidered, revised and reimagined.”

Spurred by the Anthony Tommasini Top Ten Composers List of Destiny, David wrote about classical music and baseball. He writes:

Certain things that happen in classical music would be unthinkable in baseball.  Imagine a baseball game in which all the players dress up in the uniforms of a hundred years ago, and then follow, pitch by pitch, a classic match-up from the past.  Imagine watching a game, and saying that a hit or a run on the field in front of you is not as elegant or meaningful as a hit or run from a game 50 years before.  Imagine seeing your favorite team win a game, but discounting it because you remembered a previous incarnation of that team that was more talented or exciting. Or imagine going to a game that wasn’t as thrilling as a game you remember from your past and then deciding never to see another live game again.

That last one is the analog to classical music that bothers me the most.

Could baseball have a lesson for music lovers that would allow us to appreciate the past and the present at the same time? What is behind this ability of baseball fans to connect the present action to the sport’s past glory and still appreciate  the moment-to-moment excitement of the players on the field?  These aren’t distinct functions of sports fandom; they are closely related to each other, and they inform each other.  A fan appreciates the successes of the past more as he or she sees contemporary players working to succeed now, and vice versa.  This is the kind of thinking that the institutions of classical music need to promote if we want the field refreshed by new music and musicians.

Read the whole glorious thing here.

Also, since I’m always worried about missing an “m” and adding an “s”  in Anthony Tommasini’s name, I Googled him.

Anthony Tommasini Google results

No results for “anthony tommasini opera” or “anthony tommasini critic” or even “anthony tommasini new york times”: just the list! Everyone loves a list.

Filed Under: Main

Comments

  1. mlaffs says

    May 19, 2011 at 2:23 am

    I wonder what the fact that the list is the top google suggestion says about the classical music audience: is it growing, or are we becoming more and more the social in-casts that conservatory trained us to be, by stalking the same corners of the internetz, forming our own little fraternities?

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

Tweets by @amandaameer

Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

Return to top of page

an ArtsJournal blog

This blog published under a Creative Commons license

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in