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For immediate release: the arts are marketable

Everything was beautiful and trendy at ballet

February 2, 2011 by Amanda Ameer

Fresh from their custom line for the movie Burlesque, OPI is offering a series of “Urban Ballerina” nail polishes along with Sephora:

Urban Ballerina Collection
What it is:
A collection of long-wearing, chip-resistant nail polishes.

What it does:
Inspired by the eclectic style of an urban ballerina, this striking collection infuses a punk-rock edge with the typically soft, sweet (and pink) palette of classical ballet. The shades in the Urban Ballerina collection reflect the urban dancer’s dynamic textures and colors, like shimmering pink satin, the steely gray of downtown buildings, and the neutral tones of a city landscape. Each shade is totally wearable, fashionable, and a must-have accessory!

Here are the colors (I often feel I missed my calling and should have been a nail polish-namer):

UrbanBallerina.jpgBallet is so “in” this season! Is Black Swan to blame/credit?

BlackSwanPoster.jpgOr maybe it was Kanye (in the Conservatory, with the lead pipe):

It was pointed out to me by composer James Holt earlier this year that the New York City Ballet ads bear a striking resemblance to American Apparel ads:

AmericanApparel.jpgAmerican-Apparel_romper-ad.jpg

As a point of contrast, here are the old New York City Ballet ads, via The Winger:

OldNYCBalletAds.jpgGap seems to have gotten on the ballet train, too:

GapAds.jpgAs has BCBG, where I spied these **pointe shoe pumps** the other day!

BCBGPointeshoes.jpgI wonder if you’re supposed to do roll-throughs to break these in.

So when does classical music get to be so nerdy it’s actually chic?

Let’s come up with some nail polish names to submit to OPI. I’ll start: Presto Change-o, Ettitude Adjustment, Scherzly Clothed, Jagged Little Trill.

OK, maybe I shouldn’t have been a nail polish-namer.

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Comments

  1. Rebecca says

    February 2, 2011 at 4:33 pm

    Actually, OPI put out a classical music line in, I think, late 2008. Google “OPI” and “Holiday in Harmony” and you’ll find some remainders still for sale. I admit to buying most of them at an after-Christmas sale. The names–all subpar to Amanda’s suggestions–include Concerto in Copper, Melody in Mocha and Symphony in Gold.

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

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