• Home
  • About
    • Life’s a Pitch
    • Amanda Ameer
    • Contact
  • AJBlog Central
  • ArtsJournal

Life's A Pitch

For immediate release: the arts are marketable

I’ll give you a thousand dollars if you don’t make me go.

October 11, 2010 by Amanda Ameer

Inspired by Aaron Sorkin’s excellent screenplay for The Social Network (which really is worth seeing), I’ve been watching The West Wing for the second time through.

I always liked President Bartlet, mostly because they make it fairly clear that he was supposed to be a professor at Dartmouth, but also because he uses a lot of Latin unnecessarily. That said, I was dismayed to learn that he does not support contemporary classical music! The set-up for this bad news is that President Bartlet is forced to go see The Reykjavik Symphony Orchestra at the Kennedy Center one night because he canceled the previous day’s meeting with the Icelandic Ambassador (something about whale hunting). The President is already in a foul state of mind to see a concert (“I’ll give you a thousand dollars if you don’t make me go.”), and we all know how happy we are at concerts we really don’t want to be attending.

From the transcript of the episode Galileo in the second season:

CUT TO: INT. THE PRESIDENT’S LIMOUSINE – NIGHT
Bartlet and Charlie, in tuxedos, are riding inside.

BARTLET
Do you know what they’re playing?

CHARLIE
I’m sorry, sir?

BARTLET
The Reykjavik Symphony. Do we know what they’re playing and for how long
they’re playing it?

CHARLIE
[looking at program] It says here ‘an evening of modern music.’

BARTLET
Turn the car around.

CHARLIE
[reading] ‘The orchestra features 90 pieces, including anvils and castanets.’

BARTLET
Turn the car around.

CHARLIE
Modern music is cool.

BARTLET
Modern music sucks. Anything written after 1860 sucks.

CHARLIE
[reading] ‘Samuel Barber, Symphony No. 2.’

BARTLET
Sucks.

CHARLIE
[reading] ‘Stravinsky, Variations on a Theme.’

BARTLET
Sucks.

CHARLIE
[reading] ‘Schoenberg, Enlightened Night for String Orchestra.’

BARTLET
Totally blows.

CHARLIE
[reading] ‘After intermission, they’ll be performing the world premiere of
a piece…’

BARTLET
Played on teapots and gefilte fish.

CHARLIE
[reading] ‘…by a new Icelandic composer.’ They told me he got so nervous
when he heard you were coming that he was rewriting the piece until 6 o’clock.

BARTLET
If he wants more time, I’d be happy to take a rain check.

CHARLIE
I thought you liked classical music.

BARTLET
This is not classical music. It is not classical music if the guy finished
writing it this afternoon.

(I think I’ve actually seen Chorus for Teapots and Gefilte Fish at The Stone?)

I was all upset by Josiah Bartlet’s close-mindedness, but it turns out, the Icelandic composer proves him wrong! OK, he’s still not sold on Schoenberg, but at the end of the episode, we have this exchange:

BARTLET
C.J.?

C.J. approaches.

BARTLET
Did you hear the end of the concert?

C.J.
I didn’t hear much of the concert at all. How was it?

He takes a cigar and lights it.

BARTLET
Well, first of all, let’s not kid ourselves. The Reykjavik Symphony can
play. These guys have some serious game. In this particular case, their talents were tragically misapplied to an atonal nightmare of pretention, but after intermission…

He heads outside to the COLONNADE to smoke his cigar as C.J. follows. He
walks to a pillar and looks up to the night sky.

C.J.
After intermission?

BARTLET
They played a piece by a new composer. First, I wasn’t hearing it. I had 19
different things on my mind, but then I did, and C.J., it was magnificent. It was genius. He built these themes, and at the beginning, it was just an intellectual exercise, which is fun enough, I guess, but then in the fourth movement, he just let it go. I really didn’t think I could be surprised by music anymore. I thought about all the times this guy must’ve heard that his music was no good… I’ve got to write this guy a letter.

In the next episode, Yo-Yo Ma performs at the White House Christmas party. He does not play anything from Iceland.

YoYoMaWestWing.jpg

Filed Under: Main

Comments

  1. Jeffrey E. Salzberg says

    October 12, 2010 at 5:29 am

    Yo Yo Ma doesn’t play anything from Iceland, but he does make Josh go postal.

  2. Kate Hoyle says

    October 12, 2010 at 1:25 pm

    I couldn’t watch The West Wing after that episode where they mispronounced “plenipotentiary” as “plentipotentiary” at least 6 times. The Barlet CHARACTER may have loved Latin, but clearly no one in the HUGE cast or crew had a clue. The most cringe-making mistake of the whole series…

  3. James Newman says

    October 12, 2010 at 1:35 pm

    Great post.
    I’ve borrowed from a different Bartlet quote for the subtitle of my blog. It comes from the episode when Pres. Bartlet is (again with Charlie) trying to prepare a speech for Abby’s birthday. I like it not only because it says a lot, but because I’m a little obsessed with The West Wing, myself. 😉
    It reads:

    A Liberal’s Libretto

    Like Jed Bartlet, I believe that anyone who uses one word when they could have used ten … just isn’t trying. How terribly operatic.

  4. Jeep Gerhard says

    October 12, 2010 at 2:35 pm

    Alas, the fallback classical performer for any outfit trying to class up its act lo, these many boring years, is Mr. Ma. Unless it’s Josh Bell or Renee Fleming. Has no one heard of, say, Stephanie Blythe, Joyce DiDonato; Eric Owens; Jeremy Denk (they see/hear him if they have to sit through Bell, after all); or many, many other American artists? Who can sing/play the pants off the usual guys? Please?

  5. Eric says

    October 13, 2010 at 12:35 pm

    There’s actually a good amount of classical music in West Wing (Yo Yo Ma performance, fictional North Korean pianist, a number of Kennedy Center mentions). But, yes, I always assumed Bartlett to be more a fan of older classical music rather than anything from Iceland. Shame, since his character is always so open to mental challenges from Toby, Josh, etc.

  6. Laurence Glavin says

    October 13, 2010 at 4:07 pm

    At about the time “Dr” Laura was being chastised for her use of a naughty word, I came across a “West WING” video that combined criticism of a “Dr” Laura analog and Leviticus. It’s very powerful:
    http://www.youtube.com/watch?v=DSXJzybEeJM

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

Tweets by @amandaameer

Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

Return to top of page

an ArtsJournal blog

This blog published under a Creative Commons license

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in