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Life's A Pitch

For immediate release: the arts are marketable

The Future of Classical Music

August 26, 2010 by Amanda Ameer

With so much discussion about the future of classical music, I think we’re all ignoring the real future of classical music.

That would be our unborn spawn.

All of us, that is, except the Czech Philharmonic Orchestra, who recently hired ad firm Euro RSCG Prague to design posters for a series of 16 concerts for mothers-to-be. And they’re very cute and lovely.

What, I wonder, is the programming for these 16 concerts?

Via Ads of the World:

cf_horn.jpg

cf_violin.jpgAdvertising Agency: Euro RSCG Prague, Czech Republic
Creative Director: Eda Kauba
Creative Leader: Pavel Sobek
Art Director: Jakub Kolarik
Copywriter: Pavel Sobek
Photographer: Jan Brunclík
Published: August 2010

Filed Under: Main

Comments

  1. Proper Discord says

    August 26, 2010 at 7:26 pm

    They look really nice.
    It’s a shame they had to horizontally flip the images. If you tried to play either of these instruments in an orchestra, you might hurt somebody.

  2. Chris McGovern says

    August 26, 2010 at 11:37 pm

    Good idea. I know that when I was young, I was really fascinated with the instruments of the orchestra, and I even had a huge chart that gave you pictures of each instrument and its descendants, and an orchestral diagram. Maybe not everybody’s that impressionable, but if enough younger people are, you may just have them at the sexy violin or french horn.

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

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