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Life's A Pitch

For immediate release: the arts are marketable

Archives for August 2010

You’re nobody ’til (every)body loves you

August 4, 2010 by Amanda Ameer

Frank Bruni, whom it has been said is impossible to please, wrote the following about actress Laura Linney in a recent New York Times Magazine cover story: PEOPLE WHO HAVE WORKED with Linney constantly remark on the earnestness of her enthusiasm, usually just before or after they gush about what a humble, decent person she is. The anecdotal evidence piles up high. There is the story of the time on the set of the TV miniseries "Tales of the City" when she washed and massaged the feet of its director, Alastair Reid, out of concern for his … [Read more...]

For the win

August 4, 2010 by Amanda Ameer

The highly-anticipated Life's a Pitch Elīna Garanča Harlequin Novel Title Competition has come to a close. Potential novel titles for her Deutsche Grammophon Habanera promo video included Oh My God My Eyeballs Hurt from the Sheer Awfulness, Spanish Extensions: A Tale Of Love Gone Wrong With Barcelona's Bull Fighting Hair Dresser, Mascara Fandango, and Stabled Stallion, Wanton Rider.The winner though, was Holly, who submitted the following:The winner of the side competition--has there ever been a good classical music video--is Rik, who submitted … [Read more...]

I’m too busy rolling my eyes dramatically to come up with an entry title

August 3, 2010 by Amanda Ameer

OK, the person who comes up with the best harlequin novel title for this video gets a prize. Bonus points if you submit cover art involving Fabio. Comment below or e mail me. I really will send you a prize. Related: has there ever actually been a good classical music video? If you find one, you also get a prize. … [Read more...]

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Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

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@Amandaameer

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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