• Home
  • About
    • Life’s a Pitch
    • Amanda Ameer
    • Contact
  • AJBlog Central
  • ArtsJournal

Life's A Pitch

For immediate release: the arts are marketable

The Game of Life[‘s a Pitch]

June 3, 2010 by Amanda Ameer

As promised, here is the real Life’s a Pitch board game, courtesy of my intern Emily Ciavarella.

 
The Game of Life’s a Pitch
For 2-6 players
 

Object: To be the first to reach the end tile, symbolizing your client’s ascension into stardom.
 

Getting Started: Every player begins with 100 “publicity points” from which to acquire publicity skills: Writing, Social Skills, Creativity, Connections, and Musical Background. Each player can distribute as many points as he or she wants to particular sections–but it has consequences, so choose wisely!
 
Set up all player markers on the “Start” tile.

 
Game Play:

 
Role the die, and land on a space. Regular spaces are either red (representing RADIO publicity opportunities), purple (PRINT), Green (TV), Yellow (TWITTER), Orange (FACEBOOK), or blue (BLOGS). In all cases of regular spaces, draw a Pitch card and read the matching color instructions. In addition, there are Chance spaces. In the case of a Chance space, draw a Chance card. Move forward or back as many spaces as the card requests.
 
After the first roll, you have the opportunity to sacrifice a roll in lieu of Improvement. If you choose Improvement, you can add 10 publicity points to acquire more skills.
 
 
Cards:
 
PITCH: In the style of Trivial Pursuit, these cards have six sections corresponding with the tile colors: Depending on what color you land on, you look to a specific section to determine how far you move.  These are affected by your skill set.
 
EX 1: Radio- you pitch for your client to be interviewed on NPR. Move up a space if your Creativity skills are above 65. Skip a turn if your Connections skills are less than 10.
 
EX 2: Concerts- you send out a press release to New York periodicals about your client’s upcoming concert at Joe’s Pub. Move up 2 spaces if your Writing skills are above 40; move back two spaces if your Writing skills are less than 20; and move back 4 if your Writing skills are 0.
 
(The players are encouraged to make up the details about how these scenarios play out)
 
CHANCE: Comprises good, bad, excellent, and world-crushing situations.
 
EX 1: You meet a music magazine editor at a wedding who guarantees your client a huge feature article. Move up six squares.
 
EX 2: The record industry collapses. Everyone goes back to square one.

 
End of the game:
 
Everyone keeps rolling and moving forward or back in the industry until one person reaches the end. The winner has to make up his or her client’s Sesame Street character name (the only true indicator of success).

____

I suppose the board should be shaped like a quarter note. Or a Blackberry.

Filed Under: Main

Comments

  1. Brian says

    June 4, 2010 at 4:13 pm

    It’s only slightly less complicated than the Saved By The Bell Board Game

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

Tweets by @amandaameer

Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

Return to top of page

an ArtsJournal blog

This blog published under a Creative Commons license

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in