• Home
  • About
    • Life’s a Pitch
    • Amanda Ameer
    • Contact
  • AJBlog Central
  • ArtsJournal

Life's A Pitch

For immediate release: the arts are marketable

I like to experiment

April 14, 2010 by Amanda Ameer

For the first time in mini-career, I offered a free download of an aria to a blog. I’ve worked with Sequenza21 on free track giveaways before, but never for what we in the biz (groan) call a “Core Classical” artist. So let’s see how we do.

Somewhere beyond the sea, OperaChic is giving away an MP3 from Sondra’s debut CD, Verdi Arias. It comes out on April 27, but is available now in a tiny record shop in Cupertino, CA called “iTunes.” Google Maps can tell you how to get there. The folks at Naxos, the distributor,  and Delos, the label, were all for the promotion, and it warms my cold, black heart that classical labels seem to have accepted that we live in the Sense of Entitlement Generation, in which we all expect something for nothing constantly.

SondraRadvanovsky.jpgInterestingly, my friends at non-classical labels have told me that the pre-released “single” is always the track that ultimately sells the most. People have heard (of) it, and go looking for that track specifically. (Side note: e mailing with Sondra about what the “single” on her album should be was comic gold. It’s like, “What do all the kids like to dance to?” “Oh I know – Tacea la notte placida, with its disco beat.”)

I’ve also been told, however, that “opera CDs don’t sell on iTunes,” which would lead me to hypothesize that OperaChic’s readers may not be interested in the shiny free track. So we’ll see how it goes, and I’ll report back. For now, head over to the OC and get yer swag.

Filed Under: Main

Comments

  1. Karen Ames says

    April 14, 2010 at 1:02 pm

    Good job Amanda, I’m heading over to OC now for my swag. I congratulate you for making this happen – it might feel sometimes that you are pushing a rock uphill, but you always bring a fresh perspective and new ideas to the table.
    Gotta love that.
    k

  2. Elizabeth McDonald says

    April 14, 2010 at 10:01 pm

    I happened upon the OC posting last night and downloaded the track…then of course, bought the whole CD on iTunes!
    I wager that the D’amor sull’aria is the best singing on the disc…even over the spectacular Tacea la notte!
    What a singer…all the current buzz here in Canada is worth it! Can’t wait to hear her at the Canadian Opera Company next season!
    Awesome. I’m so glad you like it. -AA

  3. M Solomon says

    April 15, 2010 at 9:50 am

    Reading the OperaChic post last night simply reminded me that the CD was now available, so I bought it off iTunes without even sampling the track.
    Looking forward to the Denver Tosca!

  4. Frances Morris says

    April 15, 2010 at 3:06 pm

    Not fair!! I live in Cape Town, South Africa and would happily swap the world cup for this freebee! (Hate football, love music.)Just so happens that I sing in the Artscape Opera Chorus too!

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

Tweets by @amandaameer

Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

Return to top of page

an ArtsJournal blog

This blog published under a Creative Commons license

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in