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Life's A Pitch

For immediate release: the arts are marketable

Previously, on ‘Life’s a Pitch’

January 21, 2010 by Amanda Ameer

If you’re just joining us now for the virtual panel on specialness that friends and colleagues have described to me as “intense,” “required reading,” and “wordy,” here’s what’s been going on this week. If you could hear Benjamin Linus‘ voice in your head when you read this, that would be great.

Previously, on Life’s a Pitch.

Jonathan issued a throwdown about how the human interest press publicists dream of actually distracts audiences from the music. He writes, “the more of a persona the person onstage has cultivated, the harder it is for this magical disappearance to take place.” After I punch some hanging meat and run up the steps of the Philadelphia Museum, I will respond to that. I asked Matthew if the competition for concert and album press coverage essentially tells audiences and buyers what’s special in the same way a marketing brochure does. He responded in a comment that most of his preview pieces were actually assigned by an editor, and that even when a performer or performance is profiled, he approaches the subject from a musical standpoint.  James and Jonathan were asked to what extent a manager needs to know things about his or her clients beyond their repertoire and playing. James explained that an artist’s priorities–musical, career, personal–are what matters most in his managing of their career. He also points out that managers and bookers need to know presenters’ priorities as well. Jonathan responded in a comment that while he does discuss non-musical aspects of his life with his manager of 13 years, he is unsure how those conversations factor in to her discussions with presenters. I’m interested to hear from Michael about how well he feels he knows the artists he brings to Ann Arbor, since he spends short but concentrated amounts of time with them. James also responds to Jonathan’s post on audiences knowing artists, writing, “there are performers who are terrifically in
demand about whom we know practically nothing of their lives outside of
performance and who do not bring that kind of potentially-obstructive
personality to the stage, and there are commercially more-than-viable
performers who have chosen to make their persona an open book in
everything they do.”  Maybe Matthew can weigh in about reviewing a concert of an artist he’s met or heard significant buzz about versus reviewing a concert of an artist whom he knows nothing about.

Let the smoke monsters, polar bears, and ghosts of Jack’s dad commence.

Filed Under: Main, prdebate

Comments

  1. Chris McGovern says

    January 21, 2010 at 7:08 pm

    Well, I know that some of the artists that use their behind-the-scenes stories to entice the audience definitely do a great job with that. Whenever Hilary Hahn posts about weird adventures in various locales, it makes for fascinating reading. When she or anyone else that practices this kind of PR gets this excited, I get excited, and I feel as if I am transported through their kinetic energy into the music. Maybe my effect is different than others since I’m still relatively young, but doesn’t that kind of worldly persona mean anything to people that don’t get a chance to get out and experience something that reminds them that there are wonderful and beautiful possibilities out there? They represent a life that could be had.
    I’m just sayin’ 🙂

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

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