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Life's A Pitch

For immediate release: the arts are marketable

Archives for October 2009

The sun never sets

October 9, 2009 by Amanda Ameer

At 1:20pm today, The Guardian's piece on Dudamel's debut was at the top of the Google News stories. Please note how he beats out the economy, iPhones, Soulja Boy, some sports thing, breast cancer, a celebrity sex scandal, and a fatal deluge. … [Read more...]

Talk to me about ‘Opera News’

October 9, 2009 by Amanda Ameer

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul Driscoll, Editor-in-Chief of Opera News, on bewitching divas, the good, the bad, and the ugly of opera blogging, and the basics of how to pitch a glossy magazine.F. Paul Driscoll has been Editor in Chief of OPERA NEWS since 2003.  He began contributing to the magazine in 1990 and joined the editorial staff as managing editor in 1998.  He … [Read more...]

Can’t you see, that I am not afraid?

October 8, 2009 by Amanda Ameer

Via fellow ArtsJournal blogger CultureGrrl via The Onion, this attendance-boosting initiative from the Metropolitan Museum of Art:NEW YORK--Hoping to boost attendance and broaden its base of supporters, the Metropolitan Museum of Art launched a new initiative this week that allows patrons, for the first time ever, to prod and scratch at the classic paintings in its revered collection. "Though it contains more than two million pieces and represents a profound legacy of artistic achievement, most people remain completely indifferent to our … [Read more...]

What a bust

October 6, 2009 by Amanda Ameer

I totally heart this e card, even though I'll be in LA the following weekend for David's movie and will miss the sale. And I do love a sale. Good fonts, good colors, excellent use of cleavage:If anyone from LA Opera is reading, SAVE ME A BODICE! … [Read more...]

Who’s your daddy?

October 6, 2009 by Amanda Ameer

From PC World dot com today:As of December 1, the Federal Trade Commission is going to require bloggers, and prominent tweeters and Facebook types to disclose any paid endorsements to their followers, online friends and readers. These new rules have the potential to change everyone's online habits.The blog rules are fairly straightforward: if you're being paid to write about a product in a discreet way (which reminds me: my, my, MY, this glass of BOLTHOUSE FARMS SINCE 1915 ANTIOXIDANT RICH GREEN GOODNESS FRUIT SMOOTHIE is just delicious and so … [Read more...]

[insert blog post]

October 5, 2009 by Amanda Ameer

Poking fun at typos isn't quite fair since we all make them. I recently got sassy with an auto spellcheck feature on my html mailer program, for example, and sent out a press release with "Trovatore" spelled "Travatore" about five times. Nothing like sending out that first release for a new client and falling flat on one's face. That's how it's done, folks! That is how it's done.I would be neglecting my blogger duties, however, if I did not share this pearl of marketing prowess with you. Here's what APAP, the Association of Performing Arts … [Read more...]

“People will see me and cry.” -the remake of ‘Fame’

October 4, 2009 by Amanda Ameer

Apologies in advance if this post is idiotic. The remake of Fame is to be held accountable, you see, because I am convinced that in the one hundred and seven minutes I sat watching it in the Ziegfeld theater tonight, I actually became less intelligent. I asked my sister if we could leave halfway through, and she insisted, "I'm not leaving before The Song." The most amazing part, though, is that after we suffered through the thing in all its plotless, driveling, anesthetized glory, THEY DIDN'T EVEN SING THE SONG. THERE WAS NO DANCING ON THE CAR. … [Read more...]

Hey, look me over

October 2, 2009 by Amanda Ameer

ArtsJournal editor Douglas McLennan has been working overtime on the National Summit on Arts Journalism. The presentations are today and they are cleverly being live-streamed on the interweb. There are few things funnier than Summits on the Future of Anything after which press clippings are mailed out, so I'm glad the carpet matches the drapes, as it were, of this enterprise. Speakers include Doug, natch, Executive Producer of NPR Music Anya Grundmann, Director and CEO of the Indianapolis Museum of Art  (and more importantly, Dartmouth … [Read more...]

First-name basis

October 2, 2009 by Amanda Ameer

You may have heard somewhere that Gustavo Dudamel takes over as music director of the Los Angeles Philharmonic next week. There have been a couple small news items on the subject. It seems like only yesterday that he and Hilary were performing Mozart for The Pope's 80th birthday. They grow up so fast, don't they?Much as it kills me softly to give the man more press, there was an interesting post over at Sequenza21 earlier this week about how Gustavo Dudamel is talked about in LA Philharmonic press releases. Here is the release excerpt from … [Read more...]

There goes my retirement

October 1, 2009 by Amanda Ameer

No sooner do I tell the world (and by "the world" I mean "you three readers, hi there - xoxo") about my millions-making idea for Wii Conductor does my client Eric send me this from today's Boston Globe:When Paul Henry Smith and the Fauxharmonic Orchestra set up to perform, the sounds made are like no other symphony orchestra. There is no chorus of string instruments tuning, no scooting of chairs, no fluttering of the pages of musical scores. Rather there are just two imperceptible clicks as Smith turns on two computers - a MacPro for the … [Read more...]

Go Bulldogs

October 1, 2009 by Amanda Ameer

I've mentioned how amused I get by Google Alerts in this zone before, but this is an especially good one:Such a multi-tasker, that David Lang. … [Read more...]

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Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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