• Home
  • About
    • Life’s a Pitch
    • Amanda Ameer
    • Contact
  • AJBlog Central
  • ArtsJournal

Life's A Pitch

For immediate release: the arts are marketable

Thanks for making my life easier

September 8, 2009 by Amanda Ameer

I was dragged to Bed [why is there no comma here?] Bath & Beyond by a friend this weekend,  and while he was sticking his face in front of on-sale fans, I wandered around and tried not to buy anything. A veritable Queen of Spending on things I don’t need (my KitchenAid Citrus Juicer Stand Mixer Attachment, Equally Productive with Citrus Fruits of All Sizes is still in its box), Bed Bath & Beyond is a death trap for me. “You’re right: my shoe rack does not have embedded moth balls. I should get another one.” “I have some knifes and don’t especially like apples, but why wouldn’t I want that apple cutter that also serves as a refrigerator magnet?”

I am fascinated by the number of totally unnecessary products that exist in the world and how they are marketed. Here are some of the things I witnessed but did not purchase. Victory is mine.

The Onion Saver and the Garlic Saver, which promise to keep cut onions and garlic “fresh and moist” and also to block odor. One might ask in what ways a Ziplock baggie is inferior for this pursuit.

Onion-and-Garlic-Saver.jpgOnto a product called Simply Strawberries, guaranteed to hull (??), strain and slice your strawberries. I like strawberries as much as the next guy–or so I thought—but could someone possibly justify buying a device that’s exclusive to that berry? A coffee machine, fine: many people drink coffee every day. But who thinks, “You know what would really speed up my morning routine? Something that hulls my daily serving of strawberries for me.”

Simply-Strawberries.jpg The hits just keep on coming. Here are more superior Ziplock bags:

Fruit-and-Veggie-Savers.jpgAnd a cleaning “system” that cannot possibly be that different from Windex and a feather duster. Or like, a cut-up old t-shirt.

Plasma-Cleaning.jpgThis 100 Calorie Snack trend drives me bonkers. Just don’t eat a whole candy bar! Or, again, utilize the Ziplock bag and just bring a set amount of chips to work rather than a whole bag. Is there some anti-little plastic baggie plot I don’t know about?

100Calorie.jpgAnd now the pièce de résistance of the Bed Bath & Beyond Unnecessary Things Collection: the Turbie Twist.

TurbieTwist.jpgTake a break from answering the e mails that piled up over Labor Day and watch the demo video on the Turbie Twist website. Note how you will be able to jump on a bed in a robe and towel if you buy the Turbie Twist. Also please see the testimonial from Dawn M.:

I think this is the best invention ever made. It sure has made my life easier not having to worry about wrapping a towel on my head and having it fall off all the time…Thanks for making my life easier. You are a genius!!!

#   #   #

I was a history major at school and wrote my undergrad thesis was on social commentary musicals during The Great Depression. We had to take this methods class, and the professor who ran it was a highly-regarded crazy person. One of the assignments was to write a one-sentence description of our topics. Mine went something like this, “During the worst economic depression of our nation’s history, the focus on the arts by the WPA and various labor unions proved that art is a life necessity.”  We all had to criticize eachother’s statements, and one particularly grating lad (who now of course writes for The Huffington Post) called me out on the use of “life necessity.” Food, water, shelter are life necessities, he argued, not the arts, and suggested I change my language to “of the utmost importance.” I was ready to accept that when the professor started shouting at him in my defense. As previously stated, she was/is a crazy person.

In the grand scheme of food, water and shelter, of course my methods nemesis was right: the arts aren’t a “necessity.” But in that vein, neither is anything in Bed Bath & Beyond, or in most of the places where we spend the most money. No one needs to go to a concert or to buy a CD. No one needs to go to a museum. As with the Turbie Twist, though, it’s our job to convince the masses that the arts will improve their lives and perhaps, in the immortal words of Dawn M., maybe one day be considered the best invention ever made.

Filed Under: Main

Comments

  1. Brian says

    September 10, 2009 at 9:47 am

    My favorite “best invention ever made” is actually found at the grocery store – Suddenly Pasta Salad. Um…it’s basically a box of pasta, right? Making pasta salad at home has never been easier! What will they think of next? Nutritious water?

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

Tweets by @amandaameer

Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

Return to top of page

an ArtsJournal blog

This blog published under a Creative Commons license

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in