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Life's A Pitch

For immediate release: the arts are marketable

Team meeting

August 5, 2009 by Amanda Ameer

A little client update for you all, so we’re perfectly clear that they’re my people when I start yammering about them on (le) blog. This July, I started working for soprano Sondra Radvanovsky and composer Julia Wolfe. I’m also doing some consulting work for Chamber Music America, and am handling the PR for Cecilia Bartoli’s next album, Sacrificium, this fall. I told my colleagues at Decca that it really warmed my heart that they thought of me when an album about genital mutilation came along.  We all have our special things.

Few things entertain me more than when publicists don’t tell people who their clients are. You’re the publicist: you should be putting your clients’ names out in the world as much as humanly possible! When I worked at IMG, I asked one publicist why his clients’ names weren’t on a website. “We want people to think our clients are getting all the press they’re getting on their own,” he answered. I almost see his point, but then…what the what? Is it some great badge of honor for an artist to get things on his or her own? Would an audience care if the artist they were seeing at, say, McCarter got to that stage without a manager? When I read a newspaper profile I don’t think, wow, good-on the publicist. Well actually I personally do think that, but that’s only because I’m PR-obsessed. The average Jane/Joe reading the Arts + Leisure section surely doesn’t care, they’re just presumably glad the piece happened.

Of course, as evidenced from a year of this blog, I don’t think anything should be kept secret, so perhaps I’m not the most unbiased person to speak on the subject.

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Comments

  1. Cee says

    August 5, 2009 at 1:51 pm

    “I told my colleagues at Decca that it really warmed my heart that they thought of me when an album about genital mutilation came along.”
    That’s definitely fulfills my quotient of daily laughs!

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

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