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Life's A Pitch

For immediate release: the arts are marketable

Seeing you in summer, I never would go

May 29, 2009 by Amanda Ameer

Did you like the Publicist Parade? I learned many things, and here are two of them: 1. I send out press releases way too late and 2. I miss blogging when I don’t get to do it. Decide for yourselves whether or not those two points are at all related.

Here’s what I didn’t write about but wanted to this week:

Is this black thing New York City Opera‘s new logo or is it just an image for the upcoming season?

CityOperaLogo.jpg
CityOperaURL.jpgBecause…

Black-Spot.jpgAnd I mean…

Black-Hole.jpgI also thought a lot about anticipation this week, which perhaps I will flesh out at a later point. I finally watched the Lost season finale, and when the episode ended (what the what?) and the screen flashed to Lost, the Final Season, or whatever…2010, my sister and I looked at each other with bulged eyes (hers more so, because they’re simply bigger) and said as one, “2010!!!”. I also spent the better part of one morning this week watching and forwarding along this trailer:

…only to learn the movie wasn’t coming out until Thanksgiving. Similarly, the new TV show Glee (I don’t get out much) had its first episode a week or so back, but won’t resume again until the fall. So my question is, anticipation, anticipation (c.f. Carly Simon): how do marketers determine what constitutes waiting too long for current audiences? When do we just forget the Nine movie is coming out, or that we love Lost, and when do we sustain excitement for months and start red X-ing out calendar dates? Where’s the line, and do arts presenters know how to draw it for themselves?

The third thing I would have written about this week is the HBO series True Blood. I’d be lying if I said I didn’t slap it on the Netflix queue after seeing a few interviews that included the question, “Do you think there’s too much sex in the show?” (I’ll be the judge of that, thank you), and the ads all over town:

TrueBlood.jpgAdvertising does, in fact, work. Also, a guy at a meeting last week told me I looked like Anna Paquin; that’s not even close to true, but it did get True Blood in my head.

So, I put the series on my Netflix queue, only to see in the description that there’s a PUBLICITY angle!

True Blood – Mind-reading Louisiana waitress Sookie Stackhouse’s (Anna Paquin, in a Golden Globe-winning role) life gets complicated when she falls for vampire Bill Compton (Stephen Moyer) in a world where vampires live openly and drink synthetic blood. Trying to improve their image and legitimize their finances, the out-of-the-coffin bloodsuckers hire PR firms and contribute to influential Republican politicians. Alan Ball (“Six Feet Under”) helms the HBO series.

Well that’s certainly exciting. Vampires, Life Complications and Public Relations: my ears are burning.  I’ll report back after I power through the discs this weekend. Bang on a Vampire Marathon.

Filed Under: Main

Comments

  1. Colleen says

    May 29, 2009 at 1:21 pm

    I think Glee’s marketers were trying to pick up American Idol’s audience, so they premiered one episode early conveniently AFTER the American Idol part 1 finale. Which makes sense, because a lot of the viewers are theatre nerds/show choir people/music lovers. So now, alas, we have to wait all summer for the new show…sigh…
    But to go along with your black hole thing, Lost did fade to white in the finale, not black. Hmmm… I could go on but that is more speculating about the show and more theories that could not be true.

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

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