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Life's A Pitch

For immediate release: the arts are marketable

Archives for April 2009

The Classical Tweet

April 9, 2009 by Amanda Ameer

It appears New York Times writer and Time Out New York music editor Steve Smith is the latest victim of the Siren Twitter's call.But what is this? My heart be still: it looks like he's going to Tweet about receiving CDs in the mail and getting off the phone with interviewees! Does it make me the Biggest Publicity Nerd in the Land if that's the best news I've heard all week? Showered with beauty by today's mail: new CDs from Christopher Tignor, Peter Garland, John Luther Adams, Choir of St. Ignatius Loyola.12:30 PM Apr 6th from web Just off the … [Read more...]

Tintillating

April 8, 2009 by Amanda Ameer

(From Tyler Green's Modern Art Notes blog)Take a gander at the Museum of Fine Arts Boston's rockin' "Rivals in Renaissance Venice" microsite:Intriguing, informative, and aesthetically-pleasing. Triple-threat!Will Schirmer's new SchirmerOnDemand have cool e-musicologists - or perhaps even e-versions of the composers themselves?? - guiding us through their scores? My registration is pending, but Molly Sheridan has her review of the site here. … [Read more...]

Bette Davis is probably lying

April 7, 2009 by Amanda Ameer

I'm on a use-me-and-abuse-me kick. I want to be pitched more when I'm inside venues, in case you didn't get the message here and here. I saw the movie Sunshine Cleaning two weekends ago, and for the first time was interested in every single film that was previewed. They were, in order, Sleep Dealer, Brothers Bloom, Cheri, Adventureland, 500 Days of Summer, The Soloist (but only because I spotted the back of Esa-Pekka Salonen's head in the preview and got excited), and The Limits of Control. I anticipated that the "Feature Presentation" would be … [Read more...]

After Eight

April 6, 2009 by Amanda Ameer

I roll my eyes at myself when I write about manicures, facials, etc. on this blog, so I can only imagine how you all react. That said, there's no use pretending I'm something I'm not, so, onward...I got a facial at a lovely little shop called Ling on the Upper West Side a couple weeks back. Turns out, the place was a hotbed (hot...compress?) of good marketing ideas. At one point during the facial, the woman Wendy asked how I'd heard about Ling. "New York Magazine", I said. A listing in New York Magazine? "No, a friend-of-a-friend works there … [Read more...]

In which ‘The Guardian’ is as usual my hero

April 1, 2009 by Amanda Ameer

From The Guardian today: Consolidating its position at the cutting edge of new media technology, the Guardian today announces that it will become the first newspaper in the world to be published exclusively via Twitter, the sensationally popular social networking service that has transformed online communication...A mammoth project is also under way to rewrite the whole of the newspaper's archive, stretching back to 1821, in the form of tweets. Major stories already completed include "1832 Reform Act gives voting rights to one in five adult … [Read more...]

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Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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