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Life's A Pitch

For immediate release: the arts are marketable

In which ‘The Guardian’ is as usual my hero

April 1, 2009 by Amanda Ameer

From The Guardian today:

Consolidating its position at the cutting edge of new media technology, the Guardian
today announces that it will become the first newspaper in the world to
be published exclusively via Twitter, the sensationally popular social networking service that has transformed online communication…

A mammoth project is also under way to rewrite the whole of the
newspaper’s archive, stretching back to 1821, in the form of tweets.
Major stories already completed include “1832 Reform Act gives voting
rights to one in five adult males yay!!!”; “OMG Hitler invades Poland,
allies declare war see tinyurl.com/b5x6e for more”; and “JFK assassin8d
@ Dallas, def. heard second gunshot from grassy knoll WTF?”…

At a time of unprecedented challenge for all print media, many
publications have rushed to embrace social networking technologies.
Most now offer Twitter feeds of major breaking news headlines, while
the Daily Mail recently pioneered an iPhone application providing users
with a one-click facility for reporting suspicious behaviour by
migrants or gays…

Continue reading to learn about the launch of Gutter, “an experimental service designed to filter noteworthy liberal opinion from the cacophony of Twitter updates.”

Filed Under: Main

Comments

  1. Andrew says

    April 1, 2009 at 11:09 am

    This isn’t as ridiculous as the Twitter interview that was done earlier this month. And that wasn’t even an April fools joke!

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

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