• Home
  • About
    • Life’s a Pitch
    • Amanda Ameer
    • Contact
  • AJBlog Central
  • ArtsJournal

Life's A Pitch

For immediate release: the arts are marketable

Celebrity Celebrity-Match

February 24, 2009 by Amanda Ameer

After discussing the recent Onion article entitled “If Itzhak Perlman Is Performing On TV Right Now, Who is Feeding My Cat?” (thanks, Denise)
at lunch yesterday, my friend Maureen and I debated who was more famous: Itzhak Perlman or Yo-Yo Ma. I argued for IP, and she
for Yo-Yo.

Post King’s Singers’ concert in Princeton last night,
I decided to obtain some hard evidence on the subject and polled three male Woodrow
Wilson School students at the Dbar. “Name a classical musician” was my
test. Two out of the three said Yo-Yo Ma. (The third proudly proclaimed
“Hilary Hahn!”, which I suspect directly correlates to his being the only
guy in the group I knew.)

You out there reading this – you’re probably in the industry, and I don’t think we can count ourselves. But can you ask your friends? Or total strangers, like I did? Who is the first (and perhaps only) classical musician the world-at-large can name, and why do we think that is? What does Yo-Yo have that Itzhak doesn’t, and vice versa?

N.B. The Woodrow Wilson boys elaborated that they thought Yo-Yo was the famous-er of the two because his name is both easier and “more fun” to pronounce. Thanks, Future International Conflict Resolving Minds of America.

Filed Under: Main

Comments

  1. Michelle says

    February 24, 2009 at 11:13 pm

    Um, Placido Domingo? I may be biased on this one (I am the publicist for one of his companies) but Domingo is far and away more famous than Perlman and Ma put together (though all of the men are completely brilliant and deserve huge acclaim). Ya ya, I know you said “musician,” Amanda, but I’m sure you’re not suggesting that our great classical singers are any less musicians than our great instrumentalists. The voice is an instrument too.
    But removing Domingo from the mix, I would say Yo Yo Ma, then Perlman. I have a couple reasons for this: One, Ma has reached the mainstream through The Simpsons and Sesame Street and collaborations with contemporary artists like James Taylor and Bobby McFerrin. Those things alone go a long way towards name recognition. If Perlman has ventured into the mainstream like this, I’m not aware of it. Second, I am of the opinion that the cello is a more broadly accessible instrument that a non-classical lover can appreciate, but that’s open to debate.
    But here’s a layman’s response: When asked to name 3 classical musicians, my husband, who knows less than nothing about classical music, warmed my heart when he quickly and proudly started off with JOSH BELL. Why does he know about Josh Bell? Because of the Pulitzer prizewinning WashPost piece where Josh busked for pennies. This was just a sign that my little old publicist job may have a purpose. Then, without further prompting, he said Yo Yo Ma, then Itzhak Perlman. He cited The Simpsons as part of the reason he knew about Ma. Ah, popular culture…

  2. Anonymous Stagehand says

    February 25, 2009 at 12:23 am

    An informal poll of some of New Jersey’s finest stagehands yielded the following results:
    3 – Yo-Yo Ma
    3 – Lang Lang
    2 – Perlman
    1 – Hahn
    1- That panda that plays the cello
    1 – The Three Tenors (Not really one artist, but I’ll let that slip).
    Most common answers when asked why they made their choice:
    1) He’s got a fun name.
    2) They were really cool to hang out with backstage.
    3) Come on – it’s a panda playing a cello – need I say more?
    As an aside, we had a very lively debate (otherwise known as yelling at each other while putting away music stands) on whether Yo-Yo Ma was really that much more fun to say than Itzhak.

  3. Erika says

    February 25, 2009 at 1:48 am

    Well, Kramer thought Yo-Yo Ma was fun to say.
    http://www.seinfeldscripts.com/TheTicket.html

  4. anon says

    February 25, 2009 at 11:04 am

    Commenter Michelle, you’re not playing the game. This is a Ma/Perlman face-off!
    That said, if the game was “name an opera singer” I doubt Placido Domingo would be people’s first answer. I suspect most would say “Andrea Bocelli” or “Pavarotti”. And even if they did say “Domingo”, would they know if it was his first name or last name??? He’s known for being one of the “Three Tenors”, as Anonymous Stagehand pointed out, not for his companies or current work. Sorry!

  5. Celebrity Gossip says

    February 25, 2009 at 9:58 pm

    I don’t care who are they are most famous, All i can say it that, I love them both..:)

  6. Phillip says

    February 26, 2009 at 10:30 am

    I’d have to say Ma is the “winner” here, though if you really polled a cross-section of 100 members of the general American public, you’d probably only find 4 or 5 people that could think of ANY classical musician’s name. So let’s keep things in perspective.
    How about composers? there, it’s a one-man slam-dunk: Philip Glass. When you’re well-known enough to get lampooned on South Park, you’ve definitely permeated the popular culture.

  7. Colin says

    February 26, 2009 at 10:41 am

    Yo-Yo Ma.

    My evidence:
    When I got great Josh Bell tickets, it took me 6 people to find someone who cared beyond, “oh, I like violin…”
    When I got Hahn tickets for my girlfriend for valentine’s day (yay Chapel Hill!) nobody but my dad had heard of her, and he from a comic strip online.

    In Contrast:
    While watching the inauguration, the general reaction was, “Hey, the Yo-Yo Ma quartet playing John Williams!”

    And, while my “best concert” story may be about Josh Bell (he played the day after our student body president was murdered; it was pretty intense), I get the best reaction by telling people I sat on stage with Yo-Yo Ma.

    If I may, here is the comic strip. -AA

  8. Immanuel Gilen says

    March 3, 2009 at 4:35 pm

    I have to side with Ma as well; one reason I wouldn’t say Perlman though is that I don’t even know how to pronounce his first name properly…Yo-Yo Ma is both easier to remember and pronounce yet distinctly memorable as a name.

  9. match sites says

    May 31, 2009 at 9:52 pm

    I’d have to say Ma is the “winner” here, though if you really polled a cross-section of 100 members of the general American public, you’d probably only find 4 or 5 people that could think of ANY classical musician’s name. So let’s keep things in perspective.

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

Tweets by @amandaameer

Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

Return to top of page

an ArtsJournal blog

This blog published under a Creative Commons license

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in