• Home
  • About
    • Life’s a Pitch
    • Amanda Ameer
    • Contact
  • AJBlog Central
  • ArtsJournal

Life's A Pitch

For immediate release: the arts are marketable

Socks in the City

December 19, 2008 by Amanda Ameer

There’s an episode of Sex and the City where Carrie Bradshaw can’t come up with a column topic. Apparently, the previous week she had written about her search for the perfect french fry, and that current week she’s considering examining “men as socks”. One of her gal pals offers, “Socks in the City!”

My biggest fear when starting this blog was not having enough talk about. It probably should have been “getting run out of the industry”, but – no matter. Turns out, there is SO MUCH TO TALK ABOUT. Too much, in fact. Here’s what has struck my fancy this week:

Tom Service reports on his Guardian blog that Arvo Pärt (( (swoon) )) and his publisher, Universal Edition, have made his first symphony in 40 years – Los Angeles – available online. The piece will be premiered by the LA Phil next year. Here is further proof that 1. everybody loves downloadable sheet music, 2. we are a culture that expects/demands free things, and 3. The Guardian culture blogs are all awesome.

If you haven’t seen it already, this is amazing. Apparently, NEW YORK CITY, as in, the entity, I guess, has APOLOGIZED TO CLEVELAND –  again, the entity, we think – because a Broadway ad executive said “We hate tourists from
Cleveland
” in The New York Times on Tuesday. Chicago, as in, Chicago, is getting in on the action by offering free – FREE – tickets to anyone who comes to the show on a Tuesday, Wednesday or Thursday in January with a valid Ohio ID. Nancy Coyne’s – the Cleveland hater’s – agency will also give away tickets from the 24 Broadway shows they represent on Cleveland radio. One wonders why a theater PR person would turn up her nose at any potential ticket buyers, considering things are so bad that Chicago can just give away tickets. Yikes.

Two new(ish?) trends in advertising:

1. Incorporating the ad into a website’s logo:

trends-in-ads.jpg2. Adding content to the ad itself, as predicted on this blog months ago by Alex Sturtevant:

avenue-q-ad.jpgThis is fascinating, and I will deal with it next week. Your homework this weekend is to read the linked-to piece by Dan Wakin.

And because I am in a jolly, holiday mood, despite the fact that it is hemorrhaging snow in the city, I’d like to thank all the lovely readers of this blog for sticking around since we launched in July. I’m having a grand time writing the thing, and have learned a lot from all your thoughtful comments and e mails. Sniffle::sniffle, eye-dry::eye-dry.

Filed Under: Main

Comments

  1. sfmike says

    December 21, 2008 at 1:42 am

    Is “Sniffle::sniffle, eye-dry::eyey-dry” like Edina on “Absolutely Fabulous” trying to cry by squeezing the sides of her orbs and uttering, “squish, squish.” Somehow, it doesn’t feel sincere. But happy holidays to you, and I quite like your blog.
    It is sincere! But any comparison with Ab/Fab is fine with me! -AA

  2. Colleen says

    December 27, 2008 at 9:04 am

    Sweet, I still have my Ohio ID so I can see Chicago for free!

  3. Lindsay Price says

    January 1, 2009 at 3:47 pm

    Isn’t it funny how there’s always something to blog on, always something to read and comment on? Apparently, blogs are dying (along with everything else) but that’s certainly not my experience…

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

Tweets by @amandaameer

Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

Return to top of page

an ArtsJournal blog

This blog published under a Creative Commons license

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in