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Life's A Pitch

For immediate release: the arts are marketable

Archives for November 2008

“I have had it with these motherf-ing snakes on this motherf-ing plane!”

November 11, 2008 by Amanda Ameer

More thoughts for City Opera, should they decide to go into belated grassroots fundraising mode: Enlist top singers who love City Opera to create public service announcements, or an opera star-filled Obamaish video that can be easily forwarded and posted on opera blogs around the world.Have singers record phone messages, a la the crazy Snakes on a Plane marketing campaign with Samuel L. Jackson, that people can leave on their friend's voicemails. Idea courtesy of my sister.Does footage of Beverly Sills speaking about City Opera exist? That's … [Read more...]

Impresario this

November 10, 2008 by Amanda Ameer

"The irony of all this, I really believe, and many others do as well, is if we could simply have gotten the first season on the boards, it really would have galvanized fund-raising." - New York City Opera's Susan L. Baker to The New York Times 11/7/08, on losing Gerard Mortier due to a lack of funds.I hate to kick City Opera while it's down but...what first season? The homepage of their website, above, looks like the same old City Opera. I realize they need to promote the concerts they're presenting around town this season, but why is there … [Read more...]

Exposing the negatives

November 6, 2008 by Amanda Ameer

I don't completely (heart) the fancy Celebrate Salonen season site that the LA Phil put together, but I do appreciate the alliteration potential and the gesture.Two cool things: 1. The fact that you can hover over any timeline point with an eighth note graphic and an interview will start without your having to click on it, and 2. the wall on which you can leave your tribute to Salonen.I've mentioned this before, but I'm big into the juxtaposition of, you know, Bill Viola's thoughts on Salonen with Lemon Lim from Hong Kong's thoughts on Salonen. … [Read more...]

For the times they are a-changin’

November 5, 2008 by Amanda Ameer

Fill in the blank:It's ____________ that the first thing that comes up when you Google "Metropolitan Opera" is a search for movie showtimes. … [Read more...]

Philharmonic Phanatics?

November 5, 2008 by Amanda Ameer

I was going to post this yesterday, but in a moment of total paranoia decided not to put forth any semblance of a gesture of support for McCain/Palin. But now that it's safe, an advertising suggestion for the Philadelphia Orchestra, from Wonkette:As Wonkette writes re: McCain/Palin, "'Oh, that's right, my favorite baseball team won the big game, and this gave me pleasure,' the average voter will say upon encountering this placard. 'I will now vote for these two nuts whose names are on the sign next to that of my favorite baseball team.'" I … [Read more...]

She don’t lie, she don’t lie, she don’t lie

November 3, 2008 by Amanda Ameer

This just in: Opera singers DO DRUGS!! Stop the world, I want to get off.The fact that this "story" is getting so much "airplay" speaks to the presumed untouchable nature of classical musicians.  Now, if we could just get some sex tapes and lesbian post-rehab relationships, we'd be in business. … [Read more...]

Oh, come on

November 3, 2008 by Amanda Ameer

The current issue of Symphony Magazine contains a comprehensive article on whether or not arts journalism can exist on the web. I would link to it, but the full article is not available online. What publication web edition in the WORLD asks readers to DOWNLOAD their articles? If Symphony dot com can include a two-sentence teaser in the body of a web page, why can't it include the entire article? I do not understand. And this particular article not-surprisingly cites over a dozen blogs and bloggers; wouldn't it be nice to actually link to those … [Read more...]

iPressRelease

November 2, 2008 by Amanda Ameer

Through a series of unfortunate events (mostly involving my having to send more press releases than usual on account of Universal duties and finding out that my @#&$#@ing web server doesn't allow me to send over 250 e mails per day), I came across the very easy to use and generally life-saving iContact. iContact is lovely because you can actually see which journalists have received and opened your releases ((BIG BROTHER)), a feature that is useful for two reasons: 1. If certain journalists are never opening your e mails (perhaps because … [Read more...]

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Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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