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Life's A Pitch

For immediate release: the arts are marketable

Archives for October 2008

The world doesn’t need me live-blogging the debate, but…

October 15, 2008 by Amanda Ameer

1. How amazing would it be to have a CNN "people meter" approval thing running for a NY Phil concert with new music on the program? Or maybe throughout Doctor Atomic? Instead of English to English translations ("  "), the audience approval rating could be projected on the little seat screens. That would be interesting stuff...seriously!2. What if classical musicians ran negative ad campaigns against the competition? If Anne-Sophie Mutter criticized Joshua Bell's new recording of The Four Seasons/Devil's Trill (she released the exact combo … [Read more...]

False advertising

October 15, 2008 by Amanda Ameer

Can someone please explain to me why organizations that actually have awesome programming like the Brooklyn Philharmonic still manage to make themselves look completely lame? Don't you knock-out Rosewood font/drop-shadow me, Brooklyn. Also, what is that item in the top right corner - a speaker? Why?? Take that nonsense out and increase the size of the artist photos so we can see who we're dealing with. And what is this "BP Presents"? Is that a branded thing, a new series, or just something someone thought would look good on an e-blast? The … [Read more...]

It’s my party and I’ll get press if I want to

October 14, 2008 by Amanda Ameer

...press if I want to, press-if-I-want to...These composer birthday concert festivities are getting ridiculous.Steve Reich at 70: OK, that was kind of fun, but why not 75? Or 77, for that matter? Every year should metaphorically be "Steve Reich at 70", as far as I'm concerned. Leonard Bernstein this fall: I'm not entirely sure why New York City is celebrating his would-be 90th birthday slash the 18th anniversary of his death, but I'm not complaining about the Bernstein Mass et al being presented. I really don't understand why 90 years (when … [Read more...]

The Met is blowin’ up!

October 13, 2008 by Amanda Ameer

Tonight is my Metropolitan Opera debut. Well, it's actually Eric's, but, you know, my have-a-client-at-the-Met debut. Thoughts:1. I love that there are Doctor Atomic events throughout the city surrounding the production. As they say, it takes a village (or an island, in this case) to promote new music. 2. I find that, even though I've seen them all on stage before, I get really excited every time I have the opportunity to see my clients perform. I know them, and there they are on stage! I wonder if that novelty will ever wear off; I hope not. … [Read more...]

Adventurous non-programming

October 11, 2008 by Amanda Ameer

My name is Amanda Ameer, and I don't really like jazz.I'm OK admitting this for two reasons: 1.The three people whose opinions on music matter to me most feel the same way, and 2. It gives me perspective on why, despite all the good marketing and publicity in the world, some folks may just never like classical music. Wait, three reasons: we learned on Thursday night that Stephen Colbert doesn't like it either (at ~12 minutes). "GOD that's unbearable!" he explodes, "Ergo, it must be good!"This, of course, does not mean there's not lots to learn … [Read more...]

Every Playboy bunny with her bleach blonde hair

October 8, 2008 by Amanda Ameer

Monday was a really sad night for me: Holly Madison and Hugh Hefner broke up, and I cared because I feel like I know them. I have a sick fascination with The Girls Next Door, and no, gentle readers, I am not a 22-year-old frat boy. How can I love a show and hate everyone on it, you may ask? [That's not entirely true: I do enjoy Hef, who strikes a kind of ideal imbalance of obsession and apathy.] I watch the show (and, in the interest of full disclosure, have Seasons 1 and 2 on DVD) because I, and, spoiler alert, many others, crave backstage … [Read more...]

Who’s driving this bus?

October 7, 2008 by Amanda Ameer

Composer-performer Caleb Burhans got a 2-and-change page print-edition, 4 page online edition, bonafide Allan Kozinn profile in The New York Times on Sunday. As of 6:15pm today, he had a total of 58 plays on his MySpace page. Does this mean 1. MySpace is dead. 2. The Times has no influence over its readers' listening choices. 3. Both.And if the answer is both, then who or what in this world is actually influencing what music people buy, see and listen to?"I was in The New York Times, and all I got was these lousy 58 plays." [The article did not … [Read more...]

Let’s give ’em something to write about

October 7, 2008 by Amanda Ameer

This is a co-blog exercise - the most exercise I've gotten all week, in fact - with my friend and the toast of New York, composer-performer Nico Muhly. His corresponding entry is here. Over the summer, I had a phone meeting of sorts with a fellow New York publicist about a series of concerts in which we were both involved. She later made fun of me, because apparently throughout the call I kept saying that journalists needed to "toe the line"; I'm not even sure I was using the expression correctly, but my point was that these four concerts were … [Read more...]

Talk to me about digital retail

October 6, 2008 by Amanda Ameer

Monday is the new black/Friday.  Each week, I'll post an interview with a special person far more knowledgeable than myself on specific marketing and publicity subjects. This week, label New Media Manager Denise McGovern on pitching placement, digital-only releases and what we're going to do when the record stores close for good. Denise McGovern is the New Media Manager at Universal Music Classical/Decca Label Group. She is responsible for digital sales to accounts such as iTunes, Rhapsody and Napster. How long have you been at … [Read more...]

Below is an entry in which I allude to how much the 2008 Vice Presidential debate upset me and then comment on an atrociously-long subject line

October 2, 2008 by Amanda Ameer

Few things have been/will ever be more terrifying than the series of PSAs we were all just subjected to (Oh...we're calling that a "debate"? Okee...I'll play along...), but this subject line comes doggone close:In case you can't read that, the e mail subject is, "Attached is a press release announcing a concert to be given by the MSM Chamber Sinfonia conducted by Kenneth Kiesler to take place on Thursday, Sept. 25 featuring NY premiere by Marjorie Merryman and showcasing MSM Clarinetist G. Borisav". I often tell people that journalists might … [Read more...]

Plain dealings

October 1, 2008 by Amanda Ameer

I have gotten two phone calls from artists about The Cleveland Plain-Dealer; should we do interviews with the new writer, they both asked, separately, we heard the orchestra got the last writer fired. Now, I love the artists I work with dearly, but they are rarely up on their industry gossip. The fact that this news made it to some of the top performing artists in the world and sincerely distressed them is...interesting. Hard-hitting journalist that I am (not), I e mailed The Cleveland Orchestra's publicity department and asked if I could … [Read more...]

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Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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