• Home
  • About
    • Life’s a Pitch
    • Amanda Ameer
    • Contact
  • AJBlog Central
  • ArtsJournal

Life's A Pitch

For immediate release: the arts are marketable

Meta review, take two

August 27, 2008 by Amanda Ameer

In what seems to be the theme of the week here on Life’s a Pitch, I’d like to give my own glowing review of Vivien Schweitzer’s review of the Emerson String Quartet. I actually worked on the ESQ concert at Joe’s Pub, so throw that layer on the fire, too.

First, word up to The New York Times for approving the double review of a concert at Joe’s Pub and a concert at Lincoln Center the following evening. What better opportunity to explore the similarities and differences in both the concert-going and performance experiences than reviewing two concerts (of the same artist/group) in drastically different spaces, in a single review. Could this mean the start of The Era of the Concept Review? Here’s hoping.

Second, I sincerely enjoyed Schweitzer’s casual but smart and clean style. Quoting WQXR radio presenter Elliott Forrest’s analysis of the ESQ’s 32-year career as a group (“like a marriage, but without the sex”), likening listening to chamber music at Avery Fisher to “voyeurism” and – a subject near and dear to my heart – commenting on the rigid concert-going experience at the usual halls:

These low-key settings offer newcomers and cognoscenti a chance to
relax away from the sometimes crotchety atmosphere of major halls,
where concertgoers may become hapless victims of the Stare — the
withering look of disgust directed at a listener who can’t stifle a
sneeze or inadvertently claps at the wrong moment. Before a concert at
Avery Fisher Hall last spring, a stern-faced patron admonished me not
to “treat the place like a living room.” My sin, apparently, was
placing my jacket incorrectly on my seat.

Love the “apparently” and love the guy who lectures the Times critic.

The review also gave context and background to chamber music itself without being preachy. While the word “chamber” is in the genre name, we often forget the art form’s origins in our contemporary presentations. (Ironically, of course, a place should be treated as, or should literally be, a “living room” when chamber music is being performed.)

The concert [at Avery Fisher] finished with an amiable rendition of Schubert’s beloved
“Trout” Quintet, with the pianist Jonathan Biss and the bass player
Timothy Cobb. This work can make even curmudgeons smile, and the
performance illuminated its cheery optimism and soothing melodies.

But
it probably would have been even better at Joe’s Pub, a space more in
the spirit of the private hausmusik concerts for which Schubert and
Mozart composed chamber works. Mozart wrote his arrangement of fugues
from Bach’s “Well-Tempered Clavier” for Sunday-afternoon gatherings at
the Vienna home of Baron Gottfried van Swieten, a connoisseur who
championed the music of Bach (which, surprisingly, was given short
shrift at the time).

While The Bartok and Beers Movement isn’t exactly breaking news anymore, the juxtaposition of reviews of the same artists at Avery Fisher and Joe’s Pub in The New York Times actually is. It takes a village to change an industry, as they say.

Filed Under: Main

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

Tweets by @amandaameer

Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

Return to top of page

an ArtsJournal blog

This blog published under a Creative Commons license

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in