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Engaging Matters

Doug Borwick on vibrant arts and communities

Introducing

October 17, 2018 by Doug Borwick

Join us in welcoming Achia Floyd to ArtsEngaged. Here she introduces herself in her own words: I believe in the transformative power of the arts, and I truly believe Community Engagement is a respectful way to push arts and cultural organizations toward a sustainable future. Accordingly, I jumped at the chance to promote Community Engagement for ArtsEngaged. Who am I? My name is Achia Floyd, and I have been a classical musician since 3 years … [Read more...]

Needs of the Field

October 10, 2018 by Doug Borwick

Last time (The State of Engagement) I shared some thoughts about the status of community engagement in the nonprofit arts industry. Today I want to offer a few observations about the needs of our field with respect to community engagement. Before I begin I want to be clear that this does not purport to be an exhaustive list but simply some of the things that are most on my mind right now. Understanding/Awareness There is a great need for … [Read more...]

The State of Engagement

October 3, 2018 by Doug Borwick

As I consider the future of ArtsEngaged and of my own role in the community engagement arena I am, of necessity, thinking about the status of community engagement in the nonprofit arts industry. If most (or even many) arts organizations were on a clear path to substantive community engagement there would be no need for training in and advocacy for community engagement. I'd be really (really, really) happy to ride off into the sunset. But from my … [Read more...]

Targets and Timeframes

September 26, 2018 by Doug Borwick

I have recently found myself concerned with issues related to measuring community engagement, particularly its benefits to arts organizations. (Two-Phase Engagement; Reach and Frequency) There is a tendency among some to know that community engagement is a good thing and, therefore, to resist attempts to measure it's impact. If I'm honest, I may sometimes find myself in that group. There are others who assume that community engagement is at best … [Read more...]

ICYMI: Announcing

September 19, 2018 by Doug Borwick

This was posted in July. Summer is a time when many of us are slightly less focused on things professional, so, in case you missed it, here is a repeat: It's official. As predicted in Changes, ArtsEngaged has a new and, to my eyes, snazzy website. The snazziness is entirely due to the efforts of our Marketing and Sales specialist, Achia Floyd. Many, many thanks Achia! While new is always (well, often) fun, what is most important to me about … [Read more...]

Reach and Frequency

September 12, 2018 by Doug Borwick

I always proceed with fear and trembling when I venture into the topic of marketing. As I have said in the past, I am not a marketer. Nevertheless, there continue to be numerous valuable lessons from marketing that should support our work in and understanding of community engagement. Stick with me. This will get a tad "wonky." "Reach" and "frequency" are marketing terms that have much application to the discussion of various types of … [Read more...]

Lots of Coffee

August 29, 2018 by Doug Borwick

Recently, in a conversation about beginning relationships with new communities, one of our new ArtsEngaged trainers, Anne Cushing-Reid, commented that, especially where there is negative history to be overcome, "There's a lot of coffee in our future." I flashed back to the thousands of cups of coffee I've consumed in the process of getting to know people. "Coffee" is, of course, a place holder for whatever means of social interaction is employed … [Read more...]

An Orchestral Musician’s View of Community Engagement: II

August 15, 2018 by Guest Blogger

Guest post by Penny Brill Penny Brill is an alumna of the Community Engagement Training offered by ArtsEngaged. Here she continues her advocacy for musicians to participate in community engagement efforts. (Part I of her essay was posted last week.) As she points out at the end of her essay, however, this work is not for all artists. In addition, for a variety of reasons arts organizations should not insist that artists participate in or lead … [Read more...]

An Orchestral Musician’s View of Community Engagement: I

August 8, 2018 by Guest Blogger

Guest post by Penny Brill Penny Brill is an alumna of the Community Engagement Training offered by ArtsEngaged. Here she advocates for musicians to participate in community engagement efforts. As she points out at the end of her essay, however, this work is not for all artists. In addition, for a variety of reasons arts organizations should not insist that artists participate in or lead community engagement efforts. (Let (Make) the Artists Do It … [Read more...]

Announcing

July 25, 2018 by Doug Borwick

It's official. As predicted in Changes, ArtsEngaged has a new and, to my eyes, snazzy website. The snazziness is entirely due to the efforts of our Marketing and Sales specialist, Achia Floyd. Many, many thanks Achia! While new is always (well, often) fun, what is most important to me about this website upgrade is the opportunity to share many more resources with the community engagement field. The Engagement Essentials page is packed with … [Read more...]

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About Doug Borwick

Doug Borwick is a past President of the Board of the Association of Arts Administration Educators and was for nearly 30 years Director of the Arts Management and Not-for-Profit Management Programs at Salem College in Winston-Salem, NC. He is CEO of Outfitters4, Inc., providing management services to nonprofit organizations and ArtsEngaged providing training and consultation to artists and arts organization to help them more effectively engage with their communities. [Read More …]

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About Engaging Matters

The arts began as collective activity around the campfire, expressions of community. In a very real sense, the community owned that expression. Over time, with increasing specialization of labor, the arts– especially Western “high arts”– became … [Read More...]

Books

Community Engagement: Why and How

Building Communities, Not Audiences: The Future of the Arts in the United States Engage Now! A Guide to Making the Arts Indispensable[Purchase info below] I have to be honest, I haven’t finished it yet because I’m constantly having to digest the ‘YES’ and ‘AMEN’ moments I get from each … [Read More...]

Gard Foundation Calls for Stories

The Robert E. Gard Foundation is dedicated to fostering healthy communities through arts-based development, it is currently seeking stories from communities in which the arts have improved the lives of citizens in remarkable ways. These stories can either be full descriptions (400-900 words) with photos, video, and web links or mini stories (ca. 200 words) […]

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Archives

Recent Comments

  • Jerry Yoshitomi on Deserving Attention: “Doug: Thank you very much for this. I am assuming that much of the local sports coverage is of high…” Mar 25, 16:28
  • Alan Harrison on Deadly Sin: II: ““Yes, but it’s Shakespeare!” is a phrase I heard for years in defending the production of the poetry from several…” Feb 17, 19:38
  • Doug Borwick on Deadly Sin: I: “Excellent question.” Feb 11, 16:08
  • Jerry Yoshitomi on Deadly Sin: I: “When I first came into the field and I met our leadership, it seemed to me that ‘arrogance’ was a…” Feb 10, 15:36
  • Doug Borwick on Cutting Back: “Thanks for the kind words. Hope you are well.” Oct 2, 06:58

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