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Engaging Matters

Doug Borwick on vibrant arts and communities

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Response to Listen vs. Tell

January 16, 2019 by Guest Blogger

In Listen vs. Tell I spoke of the necessary switch from telling people about our work to listening to them as a pre-requisite for effective communication. As happens not infrequently, Carter Gilles responded thoughtfully and at length. He has given me permission to share his expansion on my thoughts here. Carter Gilles This particular phrasing [Listen vs. Tell] reminded me of the work that the philosopher Carol Gilligan did I … [Read more...]

Listen vs. Tell

December 12, 2018 by Doug Borwick

Over a year ago I began presented a somewhat tongue-in-cheek means of differentiating among two vastly different styles of approaching sales, audience development, audience engagement, and community engagement–the means by which we connect with the public. It was rooted in the difference between Web 1.0 and Web 2.0, the "tell" and "interact" versions of the internet. In sharing the concept with people I realized that basing it on Web 1.0 and Web … [Read more...]

Funding Engagement

October 31, 2018 by Doug Borwick

In the relatively near future I will be facilitating a Community Engagement Network conversation addressing the topic of "Funding Engagement." (To join the network, click here. If you are not Facebook friendly, email us at CEN@artsengaged.com) I get questions on this topic frequently and always have to gird myself before responding. So here is what I try to bear in mind in answering the questions: If you have to have funding before you can begin … [Read more...]

Targets and Timeframes

September 26, 2018 by Doug Borwick

I have recently found myself concerned with issues related to measuring community engagement, particularly its benefits to arts organizations. (Two-Phase Engagement; Reach and Frequency) There is a tendency among some to know that community engagement is a good thing and, therefore, to resist attempts to measure it's impact. If I'm honest, I may sometimes find myself in that group. There are others who assume that community engagement is at best … [Read more...]

Engagement at the Core

February 21, 2018 by Doug Borwick

This is the last of a series, introduced in Baby Steps, about arts organizations’ initial efforts in community engagement. For details about the premises upon which these posts are based, see below. The essence is that simple, inexpensive initial steps offer the best way to embark upon community engagement. Engagement at the Core: Early Efforts As I said in Baby Steps, the key to successful engagement “is as simple, inexpensive, and … [Read more...]

Share What You Have

January 31, 2018 by Doug Borwick

This is part of a series, introduced in Baby Steps, about arts organizations’ initial efforts in community engagement. For details about the premises upon which these posts are based, see below. The essence is that simple, inexpensive initial steps offer the best way to embark upon community engagement. Share What You Have: Connecting as Community Citizens Beyond what was discussed in Be What You Are, a means of connecting with communities that … [Read more...]

External Connections

November 15, 2017 by Doug Borwick

Fundraising, sales, education, and engagement. All are concerned with making connections between an arts organization and individuals (and groups) outside the organization. The first two have long been focused most on people who have historically been supportive of arts of the European aristocratic cultural tradition. The latter two have spent somewhat more time dealing with those who have not. Fundraising and sales are further related in that … [Read more...]

Zero Sum Funding?

September 27, 2017 by Doug Borwick

The pursuit of grants, sponsorships, and donations is a central focus of all nonprofits–the arts no less than any other type of tax exempt entity. It keeps us up at night, permeates our dreams (and nightmares), and occupies many, if not most, of our working hours. Over the years I've come to observe that this work is often rooted in an assumption so deep we don't even realize we assume it. That is, the universe of funds from which we may … [Read more...]

Development Terminology

June 14, 2017 by Doug Borwick

Fools rush in . . . . I may just be a glutton for punishment. However, over the (many) years I taught arts management and the many more in which I have engaged with colleagues in discussions of marketing, sales, development, fundraising–you know, the fun part of the arts (!?)–I've been troubled by what has seemed to me to be a fuzziness about the way we use all the terms. While all of this is not directly related to community engagement, the … [Read more...]

Client, Customer, Collaborator: A Roadmap

April 20, 2016 by Doug Borwick

by Amelia Northrup-Simpson This post is part of a series in conjunction with TRG Arts on developing relationships with both new communities and existing stakeholders through artistic programming, marketing and fundraising, community engagement, and public policy. (Cross-post can be found at Analysis from TRG Arts.) Do you treat arts patrons like customers, clients, or collaborators? In the first post in this series, Doug Borwick laid out … [Read more...]

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About Doug Borwick

Doug Borwick is a past President of the Board of the Association of Arts Administration Educators and was for nearly 30 years Director of the Arts Management and Not-for-Profit Management Programs at Salem College in Winston-Salem, NC. He is CEO of Outfitters4, Inc., providing management services to nonprofit organizations and ArtsEngaged providing training and consultation to artists and arts organization to help them more effectively engage with their communities. [Read More …]

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About Engaging Matters

The arts began as collective activity around the campfire, expressions of community. In a very real sense, the community owned that expression. Over time, with increasing specialization of labor, the arts– especially Western “high arts”– became … [Read More...]

Books

Community Engagement: Why and How

Building Communities, Not Audiences: The Future of the Arts in the United States Engage Now! A Guide to Making the Arts Indispensable[Purchase info below] I have to be honest, I haven’t finished it yet because I’m constantly having to digest the ‘YES’ and ‘AMEN’ moments I get from each … [Read More...]

Gard Foundation Calls for Stories

The Robert E. Gard Foundation is dedicated to fostering healthy communities through arts-based development, it is currently seeking stories from communities in which the arts have improved the lives of citizens in remarkable ways. These stories can either be full descriptions (400-900 words) with photos, video, and web links or mini stories (ca. 200 words) […]

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Archives

Recent Comments

  • Doug Borwick on Donor Myopia: “Re:"disingenuosity," absolutely true if that's all they're doing. But the existential crisis is, actually, forcing many to re-examine their work.…” Oct 2, 15:34
  • Trevor O'Donnell on Donor Myopia: “You've encapsulated the issue nicely here, Doug. The arts serve and reflect their founders and sustainers. In the case of…” Oct 2, 14:45
  • Doug Borwick on Benefits (Yet Again): “As always, thanks for your extremely thoughtful comments. FWIW, my articulation of core benefits is an attempt to describe what…” Aug 9, 10:47
  • CARTER GILLIES on Benefits (Yet Again): “You and I have talked this through and I can see that most of my objections are what have been…” Aug 7, 09:02
  • Trevor O'Donnell on The Long Road: “Ouch indeed. It's the selfishness. It's the lack of humility. It's the lack of respect. But a lot of arts…” Jul 24, 13:46

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