Remember when the internet came along and everyone wondered whether there would still be a use for libraries? Oddly, just as the question was being called, in the early 2000s there was a building boom of new libraries around North America. And public libraries didn’t die, they flourished, many reinventing themselves as community centers for […]
Is Earning Making Money The New Audience-Building Strategy?
Maybe it’s obvious, but in the for-profit world, making money is the point; profit defines success. In the non-profit world, the relationship between profit and success is more complicated. “Profit” (or balancing the books) is regarded as a hill to be climbed over rather than the objective. In the hyper-connected world of social media, profit […]
The Innovation Imperative (But Will It Get Us An Audience?)
Recently, an orchestra manager told me that his orchestra was going to be “the most innovative orchestra in the world.” I asked what he was doing that was so innovative, and he rattled off a list of initiatives – performing out in the community in unusual spaces, partnering with other artists and arts organizations on […]
The Mass Market Ain’t What It Used To Be (And What That Means For The Arts)
What does it mean to “engage with an audience”? It’s a fundamental question for anyone who makes anything. Whether it’s a political party trying to win votes, Coke trying to sell drinks, an entrepreneur trying to sell an idea, or a theatre trying to sell tickets. Whole industries thrive on trying to define, quantify and […]
Why Is My Hotel Following Me? (Ah, It’s Big Data)
The hotel I stayed at in San Diego last month has been following me around for weeks. Seriously, it’s getting annoying – a one-night-stand that refuses to recede gracefully into memory. Everywhere I go on the web, it’s there waiting for me, promising me a “great location in the center of town” even though my stay […]
Too Many Artists Or Not Enough Value?
Scott Timberg’s book Culture Crash makes a case that the transformation of our culture right now is killing artists’ ability to make a living making art. He cites a number of reasons, but in the end it boils down to the fact that with so much free culture/art available, people are increasingly unwilling to pay […]
Culture-crashing – Is The Internet Killing Our Creative Class?
Scott Timberg, an arts journalist and author of the CultureCrash blog on ArtsJournal, has a new book out called… Culture Crash. It’s Scott’s attempt to look at how the digital revolution has impacted artists. The tagline of the book – “The Killing of the Creative Class” – gives you an idea of what he thinks […]
Live Versus The Machine (Let’s Not Take The Live Experience For Granted)
The promise of virtual reality has intrigued science fiction writers for years. But the technology for VR has been rather disappointing. Until now, writes Wired. A headset called the Oculus Rift has gamers excited. But also movie makers and artists interested in new forms of story-telling: What is known is that the ways that perspectives can change […]
British Orchestras – Bigger Audiences For Less Money
British orchestras report an increase in attendees – a 16 percent increase no less – over an earlier three-year period: A survey by the Association of British Orchestras (ABO) has found attendances at concerts and performances between 2012 and 2013 were up 16 per cent on those three years earlier. More than 4.5 million people […]
Welcoming A New AJ Blogger: Art of the audience
I’m very pleased to welcome a new blogger to ArtsJournal today. Lynne Conner will be writing the blog We the Audience, a blog about the relationships between artists and audiences. Lynne is a professor in the theatre and dance department at Colby College in Maine, where she directs plays and teaches playwriting, performance history, and art […]
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