Thanks to those who volunteered to host a webstream of the Arts Journalism Summit at USC today. Streaming begins at 9AM pdt. See you in a few hours. (Looking for more information about the Summit? Go … [Read more...]
Need Your Help: Let's Make Arts Journalism Viral – UPDATES II:
UPDATE: The first blogs are beginning to sign up to stream: www.createquity.com, www.artsDC.com, http://gatheringnote www.seattledances, www.salvadorcastillo.wordpress.com. One blogger has already tried to embed the feed in Blogger and got back an error. Anyone familiar with embedding in Blogger? Leave a note in the comments at the end of this post and we'll figure it out.UPDATE II: There's a fix … [Read more...]
ArtsJournal Turns Ten Years Old
This week I gave a talk in San Francisco and I mentioned that Sunday - today - ArtsJournal is ten years old. In web terms, that makes us pretty old. Except, in the room were the editors of at least a couple of other arts sites that are older than AJ. Lori Sparrow of Voice of Dance and Patty Gessner of San Francisco Classical Voice run sites that are at least a couple of years older (also there was … [Read more...]
The Upgrades That Make You Feel Worse
I've been on a lot of airplanes recently. Flying isn't much fun, but I like being in other places. So in the process of travel I tend to see those around me as either obstacles to my getting where I need to go, or neutral (other passengers) or helpful (hopefully, airline personnel).Airlines have been having a bad year, and they've cut back flights and amenities, so traveling this summer has been … [Read more...]
Great Expectations (Except When They're Not)
Ken Brecher tells this story about Alexander Graham Bell. The inventor of the telephone apparently spent the last part of his life railing against the way people were using his invention. When greeting someone on the phone, he insisted, the proper protocol was to exclaim "ahoy!" Saying "hello" was a misuse of his work.You can't predict how people will use things, and you can't force people to use … [Read more...]
The Theatre Experience: Time for an Upgrade
The latest new-generation movie megaplex recently opened near us. It's got stadium seating, reclining extra-wide luxurious seats with cup holders in the armrests, and so much legroom you could park a Winnebago. A couple of the 14 screens in the megaplex are Imaxes that surround you with giant images and wrap you in sound. In the lobby they sell real food, the kind you might conceivably want to … [Read more...]
The Tyranny of Choice
Choice is good right? Malcom Gladwell does a great talk on how Howard Moskowitz revolutionized marketing by understanding the dynamics of choice. His example here is spaghetti sauce. Traditional marketing strategy had been to get together focus groups and ask them what they liked in a good sauce. Then groups were asked what characteristics they liked in a sauce - should it be chunky? Zesty? … [Read more...]
Ticket Sales, Business Models & Community – Five Ideas To Build Community
I was a bit surprised by some of the reaction to my last post on the unsustainability of the ticket sales model in the Attention Economy. Boil down my argument and it's essentially this: products used to compete primarily with other products in their sector. Jazz competed with other jazz, dance competed with other dance. In the Attention Economy, dance competes with video games competes with … [Read more...]
Pay Attention! If Selling Tickets Is Your Business Model, You've Got A Problem
Another lifetime ago we were in the Manufacturing Economy. We made things. Then we were in the Transportation Economy. We outsourced making things and brought whatever we needed to us. Then it was the Experience Economy. We created entertainment around the things we buy (how we justify paying $4.50 for a 50-cent coffee). Now we're in the Attention Economy. In the infinite choice marketplace, ideas … [Read more...]
A Future For Journalism About The Arts
In the past couple of years, half of all the staff arts journalism jobs in the US have been eliminated. In some cases, newspapers offloading their staff critics have replaced them with freelancers. In some cases, the freelancers have done a better job than the staffers they have replaced. But mostly not.Running a good freelance section requires editors who have the time and talent to know what's … [Read more...]