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For immediate release: the arts are marketable

2009 Pitchy Nominees, even though it’s 2010

January 7, 2010 by Amanda Ameer

Sorry, team: I’ve been a bad, bad blogger. This, this and this are to blame, but if I didn’t have a day (”  “) job, I wouldn’t have anything to blog about. Life’s a Pitch would be exclusively devoted to the last season of Lost and my ill-fated attempts at hot yoga, and no one needs that.

I still want you to vote for the Best of PR and Marketing/Classical Music edition in 2009! It’s not too late; you loved 2009!

Alright, so the nominees are…
 

Best Publicity Move
Joyce DiDonato literally breaks a leg.

Gustavo Dudamel…I don’t know, gets up in the morning?

Bands-the-cool-kids-like play with American orchestras.


Best Review

Alex Ross pulls no punches with The Met’s new Tosca in The New Yorker.

Jeremy Eichler defines what’s bad about Lorin Maazel in The Boston Globe.

Murray Perahia makes the LA Times’ Mark Swed want to wash his hands (in a good way).


Best Feature Story
Jeremy Eichler packs up his CDs and wonders what’s become of The Record Collection.

Justin Davidson explains the Ring Cycle that does not involve Gollum in New York Magazine.

Reigning ‘Best Publicity Move’ champ, blogger and…what’s the other thing?…oh, pianist Jeremy Denk nerds out with Brahms and Graphs.

Best Album Art
Cecilia Bartoli’s Sacrificium makes men across the globe cross their legs. (Conflict of Interest Alert:  I worked on this album, but it was nominated several times by other people.)
Sacrificium.jpg

Mitsuko Uchida and The Cleveland Orchestra’s Mozart: Piano Concertos 23 & 24 uses a real rather than posed performance photo.
Uchida.jpg

Stile Antico’s Song of Songs, is just beautiful and elegant.
SongOfSongs.jpg

 


Best Advertisement
The Gustavo Dudamel iPhone app.

The New York Philharmonic iTunes pass.

The movie theater previews for The Metropolitan Opera HD broadcasts. 


Best New (in 2009) Music Blog
John Adams, Hell Mouth

Anne Midgette, The Classical Beat

Anonymous, Proper Discord

Overall Best Moment in Publicity and Marketing in 2009
Everyone hates the Met’s new production of Tosca so much that they can’t stop talking about it. 

The LA Philharmonic actually spends money on marketing.

Everyone is told journalism and classical music are dying and yet fantastic new music blogs pop up each week. 
 

VOTE early and often.

Filed Under: Main

Comments

  1. Robert Gable says

    January 7, 2010 at 11:36 pm

    I still like the Tiger Woods caught with the Hilary Hahn CD photo (“releasing in the US on January 12, 2010”) but I guess that wasn’t eligible.
    My votes:

    • Dudamel conducts at the Hollywood Bowl, does an Adams premiere, saves classical music …
    • Swed on vacuuming
    • Eichler on collecting
    • Song of Songs although one of my all-time favorite classical album covers is also beautiful in its own way http://www.amazon.com/gp/product/images/B0000D8I12/ref=dp_image_0?ie=UTF8&n=5174&s=music
    • iTunes pass
    • Anne Midgette’s blog
    • fantastic new music blogs
  2. Felix Meston says

    January 8, 2010 at 7:49 am

    My Votes are:
    Dudamel. Hands down. Breaking a leg is so boring in comparison to putting a bit of glam into opera.
    Alex Ross on Tosca. Good to see that critics are still being overtly critical about that ‘shabby little shocker’.
    Jeremy Denk on proving that classical music isn’t all about the glam.
    Song of Songs. Sorry Cecilia but that image trickery is just not hot.
    Dude’s Iphone app. Just brilliant.
    Anne Midgette, The Classical Beat
    Tough choice. New blogs. Let’s just hope the readers aren’t all complete classical music buffs.

  3. Cedric Wespthal says

    January 8, 2010 at 1:39 pm

    The YouTube Symphony was up there in terms of publicity move. It was even videoblogged by Jeremy Denk!

  4. Andy Doe says

    January 11, 2010 at 2:47 pm

    This doesn’t really count as early, but my votes are:
    Publicity Move: Joyce, not for breaking her leg, but for doing such a good job of singing and acting from a wheelchair on the least (wheelchair) accessible set in history.
    Best Review: Alex Ross, because it should be a pleasure to have your ass handed to you with such eloquence.
    Best Feature Story: Jeremy Denk, because only people who can play Brahms are allowed to use graphs to analyze it.
    Best Album Art: Cecilia Bartoli, because of the thousands of records that crossed my desk in 2009, this one made me smile the most.
    Best Advertisement: NY Phil pass, because it’s a bold recording project that connects with the audience all year long.
    Best New Blog: Mine, because the others are good enough to get votes without my help 😉
    Best Overall Moment: Tosca, because we should embrace unpopular artistic statements as evidence that we’re not boring our audience into submission.

  5. Christine Berardi says

    January 12, 2010 at 2:40 pm

    Best new blog- Proper Discord!

  6. heather teysko says

    January 12, 2010 at 2:49 pm

    Best Blog: Proper Discord!

  7. Robert Jones says

    January 12, 2010 at 4:54 pm

    Best Blog: Proper Discord

  8. Nelle Doe says

    January 12, 2010 at 5:35 pm

    Proper Discord for best new blog 2009!

  9. Frances Tempest says

    January 12, 2010 at 5:37 pm

    Blog of the year has to be Proper Discord by Andy Doe no contest!

  10. Hilary Sleiman says

    January 12, 2010 at 6:09 pm

    Proper Discord – best new blog

  11. Jan says

    January 12, 2010 at 7:12 pm

    ad – New York Phil
    Pub – Joyce DiDonato
    blog – proper Discord

  12. Aaron Swerkes says

    January 13, 2010 at 12:35 am

    Best new blog: Definitely Andy Doe’s PROPER DISCORD

  13. nielsbot says

    January 13, 2010 at 3:52 am

    I read every Proper Discord post with anticipation–Proper Discord FTW

  14. Paul Dixon says

    January 13, 2010 at 4:15 am

    Best new blog- Proper Discord! It is a thing of glory, radiating insightfulness and irony on all who gaze upon it.

  15. Duane Sheets says

    January 13, 2010 at 9:51 am

    Best Blog ever: Proper Discord!

  16. Katie Hackett says

    January 14, 2010 at 2:52 pm

    here goes…
    Best Publicity Move – Dudamel
    Best Review – Alex Ross
    Best Feature Story – Justin Davidson
    Best Album Art – Sacrificium
    Best Advertisement – NY Phil iTunes Pass
    Best New Blog – Proper Discord
    Best Overall Moment Publicity/ Marketing – LA Phil Spends $$$

  17. Tim says

    January 17, 2010 at 9:46 pm

    Publicity move – Joyce DiDonato
    Best feature – Jeremy Denk
    Best ad – Movie theatre Met previews
    Overall – LA Phil

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

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