I keep talking about launching a secret Twitter feed called “Dumb Artist Tweets”, which I guess I can’t do now that I’ve told you all. But really, there is some Truly Terribly Tweeting out there.
As blogged about here, I think publicists/managers/”social media experts” ((shudder)) Tweeting as artists is a waste of everyone’s time. The entire point of social media is that you have this immediate, unfiltered, access to the artists, and if they “don’t have time” or “aren’t into that stuff”, then they should interact with their fans in other ways.
Another hilarious thing is when we all try desperately to determine and express the point and reach of social media. Yes, we all want to know the silver bullet for selling out halls with Facebook, but it’s never going to be a simple, numerical answer. Sites like Klout claim to measure your degree and areas of influence using algorithms. Mostly Klout results in a lot of ridiculous robo-Tweets, with people giving each other Klout scores and upgrades back and forth. I figure if you’re spending all this time working on your influence, you’re probably not very influential?
Today, for example, maestro Lorin Maazel (“Lorin Maazel”) learned and announced he was a top influencer of classical music!
I’m sorry that he didn’t know he was a top influencer of classical music throughout his five decade career, but thankfully, an algorithm came along to tell him so.
THEN HE (“HE”) SASSES THE NEW YORK PHILHARMONIC, where he served as music director from 2002-2009.
BURNED!! Yer Klout Score is DECENT. Slam.
It just all makes me want to put my face on my desk and not come up for air until after the world ends some time this year, per the Mayans.