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Life's A Pitch

For immediate release: the arts are marketable

Archives for July 2011

The Nyan Cat and Alec Baldwin explain it all

July 26, 2011 by Amanda Ameer

I love this article, which I've been meaning to post since May. It's from Business Insider, and it's called, "Why I Will Never, Ever Hire a 'Social Media Expert'": Being an expert in social media is like being an expert at taking the bread out of the refrigerator. You might be the best bread-taker-outer in the world, but you know what? The goal is to make an amazing sandwich, and you can’t do that if all you’ve done in your life is taken the bread out of the fridge. Social media is just another facet of marketing and customer service. Say … [Read more...]

Talk to me about marketing Shakespeare

July 19, 2011 by Amanda Ameer

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. The reasons were two-fold: first, I'm a curious soul, and second, I'm sure you all get tired of me. The interviews are all archived on a right side column. Scroll down a bit and they're there. So here is Andrew Shuttleworth, Marketing Communications Manager at the Lincoln Center for the Performing Arts. I was curious about his Shakespeare … [Read more...]

Some PR is bad PR

July 13, 2011 by Amanda Ameer

It's a dark, dark day when even Sesame Street is making fun of you: … [Read more...]

The time has come

July 9, 2011 by Amanda Ameer

Twice before I have called on you, Life's a Pitches, to get out there and rock the vote. The first to make Hilary Gramophone's Artist of the Year, and we did it, Pitches, we did it. Well "we" and a really good Schoenberg album. The second was to get Hilary named Playboy's Sexiest Babe of Classical Music. We even nabbed the Opera Chic endorsement for that one. Sadly, our efforts were thwarted by Julia Fischer and one suggestively placed violin. Everyone loves a prop. Now the time has come for our greatest challenge of all: there's a … [Read more...]

I have often walked down that street before

July 5, 2011 by Amanda Ameer

My second-ever blog post, "How do you get (people) (in)to Carnegie Hall?", was about how I walked by an Abercrombie & Fitch and could feel the air-conditioning on the street. Consequently, I wanted to go inside. Here's what I wrote, lo those three years ago: ...after narrowly avoiding Abercrombie I thought, when have I ever passed a performance venue and had a desire to go inside? I walked by Carnegie Hall every day on the way to work at IMG, and never once did I see, hear or feel anything that made me want to go into that lobby. I walked … [Read more...]

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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