The Nyan Cat and Alec Baldwin explain it all

Alec Baldwin Twitter1

I love this article, which I've been meaning to post since May. It's from Business Insider, and it's called, "Why I Will Never, Ever Hire a 'Social Media Expert'": Being an expert in social media is like being an expert at taking the bread out of the refrigerator. You might be the best bread-taker-outer in the world, but you know what? The goal is to make an amazing sandwich, and you can’t do that if all you’ve done in your life is taken the bread out of the fridge. Social media is just another facet of marketing and customer service. Say … [Read more...]

Talk to me about marketing Shakespeare

Andrew en route to give a RSC presentation at a Lincoln Center board meeting (no joke)

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. The reasons were two-fold: first, I'm a curious soul, and second, I'm sure you all get tired of me. The interviews are all archived on a right side column. Scroll down a bit and they're there. So here is Andrew Shuttleworth, Marketing Communications Manager at the Lincoln Center for the Performing Arts. I was curious about his Shakespeare … [Read more...]

The time has come

Tell me this doesn't look like a "Hilary Hahn"

Twice before I have called on you, Life's a Pitches, to get out there and rock the vote. The first to make Hilary Gramophone's Artist of the Year, and we did it, Pitches, we did it. Well "we" and a really good Schoenberg album. The second was to get Hilary named Playboy's Sexiest Babe of Classical Music. We even nabbed the Opera Chic endorsement for that one. Sadly, our efforts were thwarted by Julia Fischer and one suggestively placed violin. Everyone loves a prop. Now the time has come for our greatest challenge of all: there's a … [Read more...]

I have often walked down that street before

Rain on Broadway

My second-ever blog post, "How do you get (people) (in)to Carnegie Hall?", was about how I walked by an Abercrombie & Fitch and could feel the air-conditioning on the street. Consequently, I wanted to go inside. Here's what I wrote, lo those three years ago: ...after narrowly avoiding Abercrombie I thought, when have I ever passed a performance venue and had a desire to go inside? I walked by Carnegie Hall every day on the way to work at IMG, and never once did I see, hear or feel anything that made me want to go into that lobby. I walked … [Read more...]