Bon Iver‘s upcoming eponymous release is being streamed on the equally-prestigious-in-their-own-rights NPR Music, The New York Times, and Pitchfork. All three streams were posted the same day: Thursday, June 9.
Did all three of these sites forgo their usual desire/demand for exclusive rights to the complete album because they anticipated such huge numbers of listens and hits? I mean, he’s famous, but it’s still pretty niche music. This kind of blanket exposure is great for him and his publicists, but what’s in it for the competing media outlets? In a world where we expect everything for free, is it better to offer an album to your readers along with other sites than to not offer it at all?
Thoughts, gentle readers?