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Life's A Pitch

For immediate release: the arts are marketable

Archives for April 2011

Pick-a-little Talk-a-little

April 28, 2011 by Amanda Ameer

Today at noon ET, we have the second of our Spring for Music live chats, this time, with composer Steven Stucky. Here is his launch statement, pegged to his piece 'August 4, 1964' which will be performed with the Dallas Symphony:"How does a composer write a work about a failed President (Johnson) and a probable war criminal (McNamarra) without lapsing into propaganda? Does he have to check his personal opinions at the door? If a middle-class white composer writes music about the Civil Rights movement of the 1960s, does he risk being … [Read more...]

Happy talky talky happy talk

April 25, 2011 by Amanda Ameer

Today at noon, Melinda Wagner, one of the Orpheus New Brandenburgs composers, will host a chat on behalf of Spring for Music, a festival I'm working on this year. Oh actually: this is double client-plugging (which somehow sounds dirty?), since I work for Orpheus, too. My shameless promoting does not mean you shouldn't join us for the chat, though! if you want to embed in your own blog, here's the information:<iframe src="http://www.coveritlive.com/index2.php/option=com_altcaster/task=viewaltcast/altcast_code=b8e8b85b0c/height=550/width=570" … [Read more...]

You heard it here first: creativity is dead.

April 22, 2011 by Amanda Ameer

I was watching some Family Guy on Hulu last night after the tragically disappointing New York City Opera Stephen Schwartz concert thing (if Raúl Esparza bores me--me, who has Loved Him Forever--everyone's in trouble), and saw a preview for this Friends With Benefits movie. Didn't I see this movie this summer? Possibly kind of tipsy? As a joke for a friend's 30th birthday? Oh wait, yes I did. Were Natalie and Mila both just like, maybe this would be cute? Like wearing matching outfits to middle school?Anyway, just wanted to let you know about … [Read more...]

I might have gone with “Best,” but…

April 19, 2011 by Amanda Ameer

Available for the bargain price of $4.50 on Etsy: … [Read more...]

A voice at the end of the line

April 18, 2011 by Amanda Ameer

The New York Times reports that good old group sales still reign supreme on the Great White Way:If Facebooking Broadway is all the rage for shows, the real economic engine remains the sales agents wearing old-fashioned headsets and tapping through decades-old databases to pitch group buyers working with churches and synagogues, schools and businesses, and the "theater ladies" who have kept the Wednesday matinee in business since before Steve Jobs founded Apple....Take Group Sales Box Office, founded in 1960 and today one of the most profitable … [Read more...]

“…else the Sondheim people will want their money…”

April 15, 2011 by Amanda Ameer

#OperaPlot 2011 continues. … [Read more...]

Horror picture show

April 12, 2011 by Amanda Ameer

It struck me as odd, when I was walking through that annoying passageway between Port Authority and Times Square, that the revised La Cage Aux Folles posters were billing the show as "It's The Birdcage...on Broadway!" OK, sure, kind of, but it was a play, and then a movie, and then a musical, and then The Birdcage, and then two revivals, so this logic is kind of like when I told Jeffrey Kahane that he "looked just like" (his son) Gabriel Kahane when he played the piano. Well yes, but one came first. I was distracted, however, from this La Cage … [Read more...]

“Nothing happens; Melisande dies.”

April 11, 2011 by Amanda Ameer

In T minus 20 minutes, this year's #OperaPlot begins again. The contest, started by blogger The Omniscient Mussel (yes, we know that sounds like a stripper name but she's not), is in its third year. Of #OperaPlot's inception, Miss Mussel told The Guardian:I started this contest a month ago on a whim. I was writing programme notes for the RNCM and tweeted that I was having trouble with word creep... one of those mundane details Twitter disparagers claim not to be interested in. @pattyoboe, an oboist blogger from California suggested I should … [Read more...]

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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