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Life's A Pitch

For immediate release: the arts are marketable

Archives for March 2011

EVERYBODY STRAP IN

March 29, 2011 by Amanda Ameer

The people who say all press is good press probably didn't have an adolescent Egyptian cobra escape from their Reptile House. Or. Did. They. Last Friday, the Bronx Zoo discovered a snake was missing and posted a note about it on their website. I'm not on their press list, but presumably they sent a media alert out as well. Why they needed to tell the public the reason the Reptile House is closed, I don't know. I won't judge, because while it often feels that way, I don't work at a zoo. Here's the note that's on their site today:We understand … [Read more...]

The Met has all the fun

March 27, 2011 by Amanda Ameer

On Thursday, I was at a workshop performance of this:...so I missed this:(Via purple DIARY via OperaChic.)...and apparently also a threesome, or so says Alex Ross. … [Read more...]

Busts

March 27, 2011 by Amanda Ameer

When we last checked in with friend of Life's a Pitch Inon Barnatan, he was disproving evolution with his pianistic prowess. Now, he's just finished recording a new CD, and he checked in with us about cover options. It seems the two directions he's considering are (1) covered nipples and (2) feet . My (not humble) Professional Opinion is that the album's destined for greatness with any of these covers as inspiration. DIRECTION 1: Covered Nipples DIRECTION 2: FeetThis could also be an option, we're just not entirely sure where the piano would … [Read more...]

We interupt this blog to bring you actual news

March 24, 2011 by Amanda Ameer

Just thought I would do my part to help spread the word in addition to, you know, doing my actual job spreading the word. Rather than stay home and play Wii Tennis when her Japan tour was canceled last week, Hilary decided to perform for Japan if she couldn't perform in Japan. She will play four concerts to help raise money for Direct Relief International (MD, GA, and NY concerts) and for Presbyterian Disaster Assistance (VA concert). 100% of the proceeds will be sent to these charities and both charities have pledged 100% of the money will go … [Read more...]

Superb is not the word

March 20, 2011 by Amanda Ameer

My mother always told me "if you don't have anything nice to say, don't say anything at all." Maybe your mother did, too. This, however, can be a challenge in our little industry, because we are dealing with...artistic types...and they always need to be told something. I'll never forget the cellist who cold-called me and opened with, "This is So-And-So; have you heard of me?" I had not. A couple weeks ago, I was asked if I had come to an artist's show, by the artist. "I did," I said, then blinked blankly a couple times. If I went and had liked … [Read more...]

Wagner is Agitated

March 17, 2011 by Amanda Ameer

On Monday night, I went to (le) poisson rouge to see The Best Band in the World. MUCH to my surprise and delight, it seems György Ligeti has risen from the dead to perform at LPR this week! Elizabeth & the Catapult, Deerhoof, Doveman, LIGETI! What a crew. And there's the man himself on the table-tents: This brings me to a relatively new trend on Twitter: fake composer (and in one case, composer-spouse) accounts. The front-runners for my money are @FakeArvoPart and @CosimaWagner.Here's foul-mouthed Arvo:And lovely Cosima:I think it's hard … [Read more...]

Striking while the actor’s hot

March 11, 2011 by Amanda Ameer

Via Advertising is Good for You: … [Read more...]

A rose by any other plug

March 10, 2011 by Amanda Ameer

Apropos of nothing, I noticed two plug-in roses recently. I spotted the first when I went to Arcadia last Saturday:It was good, not great. I'm sure the cast will settle into it, though, since the play is basically impossible. It's the kind of thing you really want to see on like, The Last Performance. Bel Powley as Thomasina is perfect, though. Per-fect.But I digress from my original...it seems silly to even call it a "point," but...So yesterday, I got a brochure in the mail from my former employer, McCarter Theater, and lo how another … [Read more...]

When the beating of your heart echoes the out of tune brass section

March 4, 2011 by Amanda Ameer

If you read anything other than ArtsJournal, you've probably heard about what's going down in Wisconsin. And what better way to damn the man than with a little musical theater? Although as one commenter points out, "This is great and all, but doesn't anyone else find it weird that they're using a protest song from a show where the revolution fails and everyone dies?"And then there's this, which is actually kind of elegantly done?In other important world news, it seems the original Eponine (at minute :39) has STILL GOT IT. "It" being the most … [Read more...]

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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