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Life's A Pitch

For immediate release: the arts are marketable

Archives for February 2011

I wanna be loved by you

February 24, 2011 by Amanda Ameer

A week or so ago, I blogged about video and physical previews of new works and unknown performers. Why do we expect people to spend money on classical music they've never heard, I wondered, if most other things in our lives offer us some kind of product sample? You know, like ice cream. Soon after I wrote that post, I came across this trailer for the Royal Opera House's production of Anna Nicole [yes, Smith: that's the one!]. My first thought was, "Fantastic! Look at the cool thing they made for the 'MTV Generation'!" It's professional, … [Read more...]

In the criminal justice system, coloratura-based offenses are considered especially heinous

February 23, 2011 by Amanda Ameer

Oh, happy day! This very evening, Life's a Pitch's second-favorite soprano (favorite whom we don't work for) will appear on The Best Show On Television, aka Law & Order: SVU. Back in January, TheaterMania and other sites reported that Renée Fleming would be appearing on an episode in February:Tony Award nominee Kate Burton will guest star on Law & Order: Special Victims Unit in February. The episode will also feature a cameo appearance by opera star Renee Fleming, as well as a guest appearance by Countess LuAnn De Lesseps. Then today, … [Read more...]

Scope it out

February 22, 2011 by Amanda Ameer

I first heard about Lincoln Center's Tully Scope Festival, which opens tonight at 6 p.m. with a free concert in the lobby, when I received their v. attractive brochure in the mail. Here it is, modeled Quite Professionally on the floor of my apartment: Sleek, right? It got my attention, anyway, and I hate paper.  Similar to their winning multimedia treatment of the White Light Festival this fall, Lincoln Center created a microsite for Tully Scope. This is especially useful because the proper Lincoln Center site is a bear to deal with. The … [Read more...]

“It’s a suggestion.”

February 18, 2011 by Amanda Ameer

Letter-writing 8-year-old Lucas Amory from the Special Music School at the Kaufmann Center answers all the inquiring (hive)minds' questions, including mine: The best moment comes at minute 3:28, when Lucas "suggests" that "Tommasini" (last-name basis) should learn to distinguish between personal favorites and all-time greats. I love this kid. … [Read more...]

You Won’t Believe It: Paganini

February 17, 2011 by Amanda Ameer

I'm not normally a fan of Top Ten lists of any variety (though I sometimes consider making Top Ten lists of critics I don't want making Top Ten lists), but I have to stand behind Anthony Tommasini's 2-week Top 10 Composers list for the response it generated. No, not the OUTRAGE on the interwebz--no women! no one alive! no one not-white!--or the nearly 2,000 comments on the Times' website, but for this letter from an 8-year-old who we will refer to as Lucas The Awesome. From Anthony Tommasini:My two-week project to select the 10 greatest … [Read more...]

I want to fill all the seats of your heart.

February 12, 2011 by Amanda Ameer

Having been recently shown NPR and science-y Valentine's Day cards, and asked by a friend (who can be credited with this post title) if there were publicist Valentine's Day cards, I was inspired to make a First Chair Promotion set for the big day. Send them far and wide, because nothing says "I Love You" like classical music PR. And for all you Gabriel Kahane lovers out there, it could be best to send a simple video e-card: … [Read more...]

Free samples

February 9, 2011 by Amanda Ameer

We the people do not like to make up our minds. We can watch one TV show with a square of another TV show in the corner. We can buy a dress and return it. We can make a whole brunch out of grocery store free samples. Why then, I often wonder, in this Sample Society, do presenters persist in assuming audiences will pay cash money for music they haven't heard? Sure, some people--and bless them, really--are happy to spend their money on the unknown, but you don't see me, for one, forgoing glorious mint chocolate chip for some chocolate cherry … [Read more...]

Live from New York

February 3, 2011 by Amanda Ameer

I can't go to the New York Philharmonic season announcement today because I have a meeting uptown at 4, but that's NO BIG DEAL because they're streaming it live! Woot. Click here at 3 p.m. today to watch. Maybe they'll change the logo! Probably not, but if the music for next season is good, I'll care a little less. I mean, I'll still care. I'll always care. Oh speaking of, there's this, via Daniel... … [Read more...]

Everything was beautiful and trendy at ballet

February 2, 2011 by Amanda Ameer

Fresh from their custom line for the movie Burlesque, OPI is offering a series of "Urban Ballerina" nail polishes along with Sephora:Urban Ballerina Collection What it is:A collection of long-wearing, chip-resistant nail polishes. What it does:Inspired by the eclectic style of an urban ballerina, this striking collection infuses a punk-rock edge with the typically soft, sweet (and pink) palette of classical ballet. The shades in the Urban Ballerina collection reflect the urban dancer's dynamic textures and colors, like shimmering pink satin, … [Read more...]

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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