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Life's A Pitch

For immediate release: the arts are marketable

Archives for December 2010

Why?

December 31, 2010 by Amanda Ameer

On the last day of 2010, I leave you with this strange mayonnaise ad. One wonders, do we need an official Christmas Mayo? Found at Advertising Is Good For You: … [Read more...]

File under: “Cute cute cute!” and also “Festive”

December 24, 2010 by Amanda Ameer

On December 23rd, characters from the New York City Ballet's production of The Nutcracker rang the bell at the New York Stock Exchange! The Nutcracker runs until January 2. … [Read more...]

Coming to a mall near you: potentially dangerously popular Hallelujah Chorus performances!

December 21, 2010 by Amanda Ameer

Oh hello! It's me, your delinquent blogger friend! It's been rough-going this month, with Sondra in Tosca, Helene's new CD, and the Chamber Music America conference coming up in the new year. I break my silence, though, to tell you about how a "well-publicized" Hallelujah Chorus performance resulted in the evacuation of a California mall. From CNN:The Sacramento Choral Society was holding what police called a "well-publicized" event to sing the "Hallelujah Chorus" in the mall's food court, scheduled for 7:30 p.m."Come join our large Chorus of … [Read more...]

Classical Musician on Mainstream TV ALERT

December 8, 2010 by Amanda Ameer

Tonight, you should all tune in to see trumpeter (-ess?) Alison Balsom perform on the Late Show with David Letterman. Rumor has it Dave *heard her on the radio* and insisted she come on the show. Classical radio stations of America, take heart! People are listening! This also means he didn't know she was blonde and thin when she was booked, so take that, haters.Alison will play Marcello Concerto for Oboe in C Minor, which is the sixth track on her latest album.So we all need to watch tonight so ratings are high and late night shows start … [Read more...]

Grey M&Ms

December 1, 2010 by Amanda Ameer

In a recent episode of Family Guy, Brian, the talking family dog, writes a best-selling inspirational novel in three hours after his for-serious novel flops. Stewie, the talking family baby (who, of the family members, only Brian can hear), becomes his publicist. I don't know how long the episode is going to be on Hulu, but it's really worth your time. Here is the link, and the first Stewie-as-publicist is at 5:48. Stewie gets Brian on Real Time with Bill Maher, with Bill Maher, Adrianna Huffington and Dana Gould at minute 14:47. "Oooo I said … [Read more...]

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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