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Life's A Pitch

For immediate release: the arts are marketable

Archives for July 2010

I want the Happy Honeybear account!

July 26, 2010 by Amanda Ameer

This post contains no spoilers from last night's Mad Men premiere, namely because I'm waiting to watch it until Thursday. This is what happens when you host Mad Men parties with artists with careers. I may even buy a red wig for the occasion. If I do, I will only post photos if Hilary's upcoming Higdon/Tchaikovsky album sells 5,000 copies the first week. Deal? Deal. It's funny: I've seen every episode of Mad Men at least once (the one where Peggy does The Twist about 17 times), and have never found relevant material for this blog despite the … [Read more...]

How to get 3 million views on YouTube

July 23, 2010 by Amanda Ameer

Simply teach inmates at a maximum security prison in The Philippines choreography to "I Will Follow Him" from Sister Act. And if you want 42 million views, have those same inmates do Thriller: … [Read more...]

Just another easy to use, state of the art, dynamic post from the leading next generation classical music public relations content provider

July 20, 2010 by Amanda Ameer

Via Advertising is Good for You, via Adam Sherk dot com, we have the most frequently used press release buzzwords. There are some real winners in there. I'm working on an Orpheus press release, and am now feeling the need to find a way to incorporate "bleeding edge" and "low hanging fruit". Also, if this list was classical music-specific, I'm sure "generation" would be on the list somewhere prominent.Buzzword / Marketing Speak / Overused TermMentions in Press … [Read more...]

Net worth

July 19, 2010 by Amanda Ameer

I'm often asked why artists and presenters should trendy-verb-form of name-your-social-media-outlet. Artists say they don't have time ("when do I practice?"), while presenters say there's no way to track results of blog, Twitter and Facebook efforts in ticket sales. Perhaps going forward, I'll tell people that they should trendy-verb-form of name-your-social-media-outlet because there's a movie with Justin Timberlake about it.I could also tell them that, as of today, Facebook has reached 500 million users. Just as no one who tries really hard … [Read more...]

A good cause

July 16, 2010 by Amanda Ameer

..from a good colleague, Marc van Bree:We all know that Nashville got hit with a terrible flood a few months ago. This terrible flood didn't spare the Nashville Symphony Orchestra (NSO). The orchestra's damages were approximately $42 million and after insurance and support from FEMA, the remaining financial gap could be as much as $10 million.Let's all contribute our own little bit as a classical music community online. Here's my idea: leverage this online network with #floodofsupportYou can read about the specifics I posted today on my blog at … [Read more...]

Chamber of Secrets

July 14, 2010 by Amanda Ameer

Chamber Music America hosted a live chat on social media at lunch today, and here's what went down. Conversation topics included the personal and professional divide when using Facebook and Twitter, how publicists, artists and journalists interact online, Twitter success stories (more on that later tonight), how to plan a social media campaign, Shaquille O'Neal, and Twilight. The latter two points were my contributions to the conversation, which is why I get paid the big bucks. 75 people participated, with the average person staying in the … [Read more...]

Hallelujah it’s not raining men or anything else

July 14, 2010 by Amanda Ameer

Despite the weather looking like The End of Time circa 2pm today, the New York Philharmonic's first Central Park concert of the summer season went off without a hitch. My sister's friend Meg was disappointed that the fireworks portion of the evening was canceled (but what of the MUSICAL fireworks, I asked her??), but I believe she was appeased by a free t-shirt with fireworks on it. Thousands of people turned out despite the earlier downpour, proving yet again that audiences like free, outdoorsy events at which they can eat, drink, and text. … [Read more...]

Not Center Stage

July 13, 2010 by Amanda Ameer

My client David Lang has two dance projects coming up this fall, one with New York City Ballet and the other with Works & Process at the Guggenheim. This means I've been doing a lot of reaching out to dance writers I've never met or worked with before, so far with absolutely no (0) success, but I persevere!You should know that I think the New York Times website is basically The Most Impressive Thing (as it should be); minutes after we learned that George Steinbrenner passed away this morning, the Times had a slideshow of archival photos of … [Read more...]

The argument for physical CDs

July 9, 2010 by Amanda Ameer

From yesterday's New York Times article, "Loophole May Have Aided Theft of Classified Data":The soldier accused of downloading a huge trove of secret data from military computers in Iraq appears to have exploited a loophole in Defense Department security to copy thousands of files onto compact discs over a six-month period. In at least one instance, according to those familiar with the inquiry, the soldier smuggled highly classified data out of his intelligence unit on a disc disguised as a music CD by Lady Gaga. Criminal charges were filed … [Read more...]

I might stop the beat

July 8, 2010 by Amanda Ameer

Friend, choreographer, vegan, Gabriel Kahane collaborator, and Most Importantly, Life's a Pitch interview subject and reader, Chase Brock is the model for a new Wii game, "Dance on Broadway"! This excellent news comes via Broadway World dot com:"Whoa, Nellie!" and "Mirror Mirror," highlight the Chase Brock Experience season at the Connelly Theater, July 8 - 11. "Whoa, Nellie!," set to Nellie McKay's album "Obligatory  Villagers," and "Mirror Mirror," set to a commissioned piano score by award-winning Broadway and opera composer Michael … [Read more...]

Don’t freak out – I’m going to write about sports for like, seven minutes

July 8, 2010 by Amanda Ameer

Two Saturday afternoons ago, I was attempting to give myself a home-facial and read my new book. Often-fortunately though not so in this case, "home" now means "the floor above a bar," so the US games of the 2010 World Cup were...an adventure. During the first round, my friends came over for brunch, and were leaving just as the boys in red, white and blue scored their first (last?) goal. The simultaneous shouting was so loud that we slammed the door shut and stood in my, let's say "foyer," panting like cartoon versions of ourselves. The UK and … [Read more...]

Life’s a shameless, self-serving pitch

July 7, 2010 by Amanda Ameer

A week from today, I'll be participating in a live chat on behalf of my client, Chamber Music America, focusing on an article about artists using social media that appears in the July/August issue of Chamber Music magazine. Since the thesis of the piece is that we need to continue the conversation off the stage and the page (zing!), Chamber Music America wants to do just that with this chat (see, I rhyme on Wednesdays). Click here to download a PDF if you don't receive the publication. I sound terribly un-smart, but I'll/you'll/we'll survive. … [Read more...]

I say a little prayer for you

July 6, 2010 by Amanda Ameer

And then this happened:Or at least is going to happen. Via my summer intern via The Guardian, I bring you the "OMG" moment of the week: The "Queen of Soul" is to team up with the former queen of the US state department at a concert in Philadelphia next month. Aretha Franklin will duet with former US secretary of state Condoleezza Rice, performing songs such as Natural Woman and Say a Little Prayer.The concert, a fundraising event for inner city children, takes place on 27 July, at the Mann Centre for the Performing Arts. Franklin and Rice will … [Read more...]

I mean this as the highest compliment

July 4, 2010 by Amanda Ameer

Warning: this blog post may be even more lowbrow than that one with the mice playing instruments. Consider yourselves emotionally prepared. I was just watching some pre-fireworks True Blood, and noticed that Pam Ravenscroft, hench-woman vampire with a propensity toward pink, bears an uncanny resemblance to Life's a Pitch's second favorite soprano, Renée Fleming. Look, they even have THE SAME FINGERLESS GLOVES! I'm fairly to moderately pleased with myself for making this connection. I never could have done it without Renée's recent Dark Hope … [Read more...]

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Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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