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Life's A Pitch

For immediate release: the arts are marketable

Archives for May 2010

Strange Bedfellows

May 27, 2010 by Amanda Ameer

iTunes = Cool. This is a Known Thing. Even the classical section is cool (can you imagine??) which is why I was surprised by the homepage yesterday and today:The first album-ish thing featured is the Leif Ove Andsnes ((swoon)) Live from the Upper Westside Apple Store concert, but the second album featured is this gem: "Homework Hits Vol. 1: The Classical Study Hall"??? Reader's Digest? I'm not entirely sure I even remember what Reader's Digest is. So not only is iTunes promoting (1) something called "Homework Hits" and (2) something by Reader's … [Read more...]

Fun with tragic oil spills and PR

May 27, 2010 by Amanda Ameer

Has everyone seen the British Petroleum "PR" Twitter feed?A lot of people are asking if we could have prevented this mess. Honestly, we have no clue. Our hindsight is 20/80. #bpcares about 13 hours ago via webA bird just stole my sandwich! You deserve everything you get, nature!!! #bpcares about 23 hours ago via TwitterrificEating at a very expensive restaurant and spilled salad dressing on my pants. Not sure how to tackle this. 3:55 PM May 25th via web Please help us with rebranding. We're not calling it an "oil spill" anymore, … [Read more...]

“You passed out again.”

May 25, 2010 by Amanda Ameer

Courtesy of my friend Megan, a live-music map of NYC: … [Read more...]

Collection plates

May 25, 2010 by Amanda Ameer

I've been steadfastly avoiding The Internet for two days, since I'm waiting for my sister to come home from her trip so we can watch the Lost finale together tonight. I even changed my Firefox homepage from Google News to Life's a Pitch on Sunday, since this is the only site I can guarantee will not have Lost spoilers on it. My antics are, as usual, ridiculous, but after...I don't even want to think about how many...hours of my relatively short life have been spent watching this television show, I will not have @JoeSchmoTweeter65 or Tumblr XY … [Read more...]

Staple your bacon to the table…

May 24, 2010 by Amanda Ameer

...we're talking about Sir Georg Solti on Letterman. We're also talking about WQXR (#($)!_@!), Daniel Barenboim, Alan Gilbert, Riccardo Muti, and the origins of the word "Philharmonic." And then we're talking about Avery Fisher Hall, Lincoln Center, Carnegie Hall, discussions about the Philharmonic moving to Carnegie Hall, Carnegie Hall's RESTORATION, the Philharmonic's PROGRAMMING, young artists' careers...it just goes on and on. And on. If I wasn't currently on hold with The Death Trap That Is Verizon about my non-existent voicemail for going … [Read more...]

Country livin’

May 20, 2010 by Amanda Ameer

Doesn't this just sound charmingly bucolic? Yes, Lincoln Center, I will indeed come by for some gelato and l-e-m-o-n-a-d-e tomorrow. I have the perfect Dartmouth sweatshirt blanket for the occasion. Start Summer Early at Lincoln Center Join us this Friday from 12:00 to 3:00 as Lincoln Center gets a head start on summer with a free party for the community celebrating the opening of the Laurie M. Tisch Illumination Lawn. Come mingle, have a picnic, check out what's new about the Lincoln Center campus, and enjoy a beautiful day. We'll have... * … [Read more...]

Let’s hear it for the girls

May 19, 2010 by Amanda Ameer

My blog-league Judith Dobrzynski over at Real Clear Arts sent this my way earlier today. I'll be going, namely because it occurred to me that I've never seen/heard an orchestra musician--man or woman--speak publicly about his or her career. Strange, yes? The panel is at the Brooklyn Museum on June 13th, and is free with museum admission. Brooklyn Museum's Elizabeth A. Sackler Center for Feminist Art Presents Panel Discussion on Pioneering Female Classical Musicians Panelists Include Orin O'Brien, the First Woman Appointed to a Position in a … [Read more...]

Chunky and Overrated: The Future of Classical Music

May 19, 2010 by Amanda Ameer

I've always thought that classical music celebrities, Bring Your Own Air Quotes, occupied a kind of fame ideal: famous enough to make very good livings, famous enough to have passionate fans, famous enough to maybe even be recognized in, say, a bar around Manhattan School of Music. Not so famous, though, that they can't walk down the street, that cameras are parked outside their apartment, or that they can't make one fashion slip or gain three pounds without millions of people having their say on the subject. Of course, it's my job to make my … [Read more...]

___pun on Sirius___

May 17, 2010 by Amanda Ameer

I've been working on Jean-Yves Thibaudet's Gershwin album (buy it here, why? Because JOHN WILLIAMS CLARINET CONCERTO says it's an "excellent performance," among other reasons), and we're off to Sirius/XM tomorrow at 5pm. There are few things I love more (ridiculously high percent dark chocolate, pesto, Brian Stokes Mitchell) than press opportunities that beget more press opportunities. In this case, Sirius/XM will not only air the interview and in-studio performance, but they're promoting the recording session and asking for a live audience via … [Read more...]

One guy in the horse carriage industry

May 17, 2010 by Amanda Ameer

I'm behind on my Daily Shows, so I just watched the one with Newsweek editor Jon Meacham this weekend. Jon Meacham, who was a trouper and did NOT cancel his appearance--which was most likely booked to promote is new PBS show Need To Know--on the day The Washington Post decided to sell his magazine. Sadly, they did not get to talk about the show, but I was really blown away by his interview: The Daily Show With Jon StewartMon - Thurs 11p / 10cJon Meachamwww.thedailyshow.comDaily Show Full EpisodesPolitical HumorTea Party"I do not believe that … [Read more...]

National Public Ra-Ra

May 10, 2010 by Amanda Ameer

Well, this is great, but there are two (2) problems. First, in my mind there's only one "Telephone" song, and it's this:Second, none of my classical NPR people are in this video! Maybe they'll go ahead and make a cover of the real "Telephone" song above. All the publicists can participate! Hi-ya Thomas, Hi Amanda. What's the story, morning glory? What's the word, hummingbird? Did you hear about Hel-ene-Grimaud? … [Read more...]

More fun with other people’s money

May 5, 2010 by Amanda Ameer

First, does everybody/anybody remember Crystal Pepsi? Maybe my Refresh Everything project submission for June will be to bring back Crystal Pepsi. The NYC community will be better off if my clothes aren't stained.Second, we have another worthy cause for your votes this month!  In addition to my senior prom date's Reclaim Concrete project in South Philly (which jumped from 73rd place to 57th place today, obviously due to the Life's a Pitch Bump), the Contemporary Artists Center in Troy, NY is seeking to open a new cultural center in a … [Read more...]

Doesn’t that make you just want to…

May 4, 2010 by Amanda Ameer

I walked to 96th street from Jazz at Lincoln Center (at 59th street) tonight. It was just so nice outside, and since I went to a 6:30pm concert, it wasn't a Completely Idiotic move on my part. I'm glad I did, since I realized that I've never actually been on Broadway between 79th street and 72nd street before, which is bizarre but not entirely surprising (thank you, seven-blocks-apart-subway stops). If I had been on Broadway between 79th street and 72nd street before this fine August...I mean May...evening, I surely would have noticed … [Read more...]

The American Dream

May 4, 2010 by Amanda Ameer

Oh, hey - did you miss me? Like a bad rash?In case you didn't notice, and shame on you if you didn't, ArtsJournal was down last week. Doug has written up the whole sad tale, and I'm fairly certain the ordeal shaved Many Years off his life. Thanks, Doug, for getting us back on the interwebz. World, feel free to start spinning again: Life's a Pitch is back. I powered through the month of April's magazines this weekend, and one thing that stood out in a TimeOut NY was a review of this movie The Joneses. Another was a Carnegie Hall ad, but we'll … [Read more...]

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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