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Life's A Pitch

For immediate release: the arts are marketable

Archives for September 2009

Twitter, Twitter, Twitter

September 28, 2009 by Amanda Ameer

What's that you say? You got carpal tunnel from playing the Dudamel game all afternoon on Friday? Well then, there's no point in doing any work today now is there? You should really let yourself mend. If you're in New York, you can spend this afternoon chasing down two tickets to Carnegie Hall's opening night concert, which is this Thursday, October 1 and has a major harp component, woot. Carnegie has been Tweeting clues here all day, and if you can find their people from 5-7pm tonight, you can enter your name into a raffle for a pair of … [Read more...]

iDude

September 24, 2009 by Amanda Ameer

Well, this really throws a wrench in my idea for Wii Conductor, during which one's friends would have to wait an hour and a half in silence while someone conducted Mahler 7 at a party, but regardless: well done, Los Angeles Philharmonic and Deutsche Grammophon, on the new Gustavo Dudamel iPhone app. iPhone or iPod Touch owners can download the app (for free), set their own tempo, and condut "March to the Scaffold" or "Dream of a Witches' Sabbath" from Berlioz's Symphonie Fantastique with their device. Wii Conductor really was going to be … [Read more...]

Thinking inside the box

September 23, 2009 by Amanda Ameer

If you've ever e mailed with me, you'll know how much I love putting things in quotes. "Quotes"-quotes, air quotes ("   "), quotes where they in no way should be. There's a deli on 125th and Amsterdam called "Harlem" Deli with the "Harlem" in quotes. This is especially funny because it's next to a Citarella, "the ultimate gourmet market," and just down the road from a slew of cute Columbia University brunch spots. "Harlem" indeed.Fellow ArtsJournal blogger Greg Sandow sent this over yesterday and kindly said I could post it. It's a blurb … [Read more...]

Cheap Sheep Part II

September 22, 2009 by Amanda Ameer

As predicted, I did end up spending $40 at Fiorello's last night along with six other people who probably doled out as much or more. Since no one would share the chocolate mousse with me, I was forced to journey over to the Empire Hotel roof bar and blow some more money on this white espresso Godiva chocolate martini concoction. THIS NEARLY WAS YOURS, Lincoln Center! My intern Nate was watching the Tosca simulcast from the plaza, and he reported today that he didn't see any food or drinks for sale. 800-1000 captive people and nothing to sell … [Read more...]

Sticking around

September 21, 2009 by Amanda Ameer

I've said it before: Wendy at Ling Spa on the Upper West Side is a font of marketing ideas. There are few things I like more than hearing her stories about the fabulously wealthy women who come in all the time; my two favorites to date are the 1. the woman who claims her husband has never seen her without make-up (she sleeps with it on and only washes her face once a week, SO GROSS) and 2.  the 15-year-old whose mother suggested she get a Brazilian bikini wax "for her boyfriend," which is even more gross. Last week, Wendy told me that the … [Read more...]

FREE COOKIES

September 17, 2009 by Amanda Ameer

A writer friend forwarded this along and asked if I'd ever tried the time-honored PR tactic of inflating a green couch, giving out free cookies, and making friends in Union Square. The short answer is no - no, I have not. I do appreciate his total commitment to the free cookies theme; he's created a Twitter feed and a Facebook page for the promotion. The odd thing - well, the oddest thing - is that he doesn't provide a link to listen to his music in this e mail. He's "not pushing music on anyone with [his] free cookies." Does he want to sell … [Read more...]

Seriously: Why/how is Michael Jackson e mailing me?

September 14, 2009 by Amanda Ameer

It seems the production company AEG Live is e mailing potential ticket buyers as Michael Jackson--"MJ", to a few hundred thousand of his closest friends, actually--to promote the upcoming movie This is It, which features Jackson's last rehearsals. Obviously this is beyond absurd because the man passed away. That said, it did make me think about faux personalized e mails. For the past two years, for example, I've been getting e mails "from" Barack Obama, and I have to say I like seeing his name in my Inbox. I wonder, then, if a presenter was … [Read more...]

People of New York City

September 14, 2009 by Amanda Ameer

Both the Metropolitan Opera and the New York Philharmonic will offer open dress rehearsals for their opening nights this year. Here are the details from their websites:Free Tosca Open House Announced!September 2, 2009Don't miss the season-opening new production of Tosca--four days before Opening Night. On Thursday, September 17, the Met will launch its fourth season of free Open Houses, with the final dress rehearsal of Luc Bondy's new staging of Puccini's opera, starring Karita Mattila and conducted by Music Director James … [Read more...]

The Divided Sky

September 11, 2009 by Amanda Ameer

I was nosing around the New York Philharmonic website just now, trying to figure out how many tickets they had left to sell for opening night next week, when I was distracted as usual by something totally ridiculous. September 16, 2009: What a truly magical night for The Big Apple! Not only is a New Yorker finally leading the Philharmonic again, but the orchestra will perform at two major New York cultural institutions--Lincoln Center and Carnegie Hall--at the same time. This will mark the unveiling of the New York Philharmonic's … [Read more...]

Dirt in the skirt

September 9, 2009 by Amanda Ameer

Eric is singing Don Basilio in The Barber of Seville at the Washington National Opera this September, which means, among other things, that I'll be throwing a DVF dress in a duffle and boarding a BoltBus on Friday to the...does D.C. have a funny city nickname? "Our nation's capital"? For the second year in a row, the Washington National Opera is presenting a free live simulcast at The Washington Nationals' stadium, Nationals Park. According to the Washington Post, last year's simulcast attracted about 15,000 people (!). Good on their corporate … [Read more...]

Thanks for making my life easier

September 8, 2009 by Amanda Ameer

I was dragged to Bed [why is there no comma here?] Bath & Beyond by a friend this weekend,  and while he was sticking his face in front of on-sale fans, I wandered around and tried not to buy anything. A veritable Queen of Spending on things I don't need (my KitchenAid Citrus Juicer Stand Mixer Attachment, Equally Productive with Citrus Fruits of All Sizes is still in its box), Bed Bath & Beyond is a death trap for me. "You're right: my shoe rack does not have embedded moth balls. I should get another one." "I have some knifes and … [Read more...]

Sense will always have attractions for me.

September 4, 2009 by Amanda Ameer

My friend Joe sent this over yesterday:As the proud owner of Emma, Sense and Sensibility, Mansfield Park and the BBC Pride and Prejudice mini-series, I can assure those of you whose DVD collections may not be as bumpin' that the way this preview is filmed is spot-on stylistically. I didn't think it was laugh-out-loud hilarious, but it does kind of make me want to read the book. I've never actually seen a good trailer for an opera, have you? I've seen ads with performance clips that are nicely edited, but nothing produced and designed like this. … [Read more...]

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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