• Home
  • About
    • Life’s a Pitch
    • Amanda Ameer
    • Contact
  • AJBlog Central
  • ArtsJournal

Life's A Pitch

For immediate release: the arts are marketable

Archives for August 2009

Talk to me about not music blogging

August 27, 2009 by Amanda Ameer

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog professionally if given the opportunity. This week, we have Jerry Yeti, who blogged at Yeti Don't Dance for just about three years before (sort of) giving it up, possibly for good. On November 8, 2007, you posted that you would not 1. become a blogger blogging about not blogging and 2. that your blog, Yeti Don't Dance, was not dead. There are six posts after … [Read more...]

You know, the finer things in life

August 27, 2009 by Amanda Ameer

I was walking to the 1 train after a meeting today and saw this:Then this:And I thought, I wonder where more New Yorkers are going to spend their hard-earned American dollars. … [Read more...]

Snaps

August 26, 2009 by Amanda Ameer

My sister just sent me MTV Video Music Awards "VMA Side Story" trailer. If the West Side Story currently on Broadway was 1/100th as accessible as this, we'd really have ourselves a revival. Wait through the little ad and then watch:MTV ShowsI don't know how they got the rights to the song, the logo, or the poster font, but I want to have this thing's babies and will definitely watch the VMAs to see if there's more. First time for everything. September 13th at 9pm. Poison performs at the Tonys and MTV is running a West Side Story promotion? Am I … [Read more...]

Sheep!

August 26, 2009 by Amanda Ameer

From Gawker:According to "art community consultant" Patrick Courrielche, who supports those Obama Joker posters, the NEA organized a recent conference call to assemble an army of artists who will maybe possibly (hopefully?) use their work to inspire service in key social arenas, such as health care and energy....The call's participants were "encouraged" to use their myriad mediums to concoct "creative ways to talk about the issues facing the country." Now, it's not unusual for the government to use art in times of economic need. Long ago, the … [Read more...]

Skipping a generation

August 24, 2009 by Amanda Ameer

Classical music concerts and recording projects are planned years in advance, so cultural relevance is like Russian roulette in our industry. "Fingers crossed something happens to make that Bartok relevant in St. Louis in 2013."("Or not, we don't really care.")  One might argue that certain pieces (certain plays, musicals, books and visual art) will always be relevant despite what is going on in any given time period; precisely the reason they are shown, read, and performed for generations beyond that for which they were created. A driving … [Read more...]

How do you know you’re at Carnegie Hall once you’ve gotten there?

August 19, 2009 by Amanda Ameer

I was en route to Molyvos last night and, even though I was extremely late and exceedingly hot, I stopped to look at the striking, massive images lining Carnegie Hall's 7th avenue wall. Just one other thing in the four years I've lived in New York (two of which were spent working next to Carnegie Hall) has stopped me outside that building, and that was when I was inexplicably, over-the-top attracted to one of Thomas Adès' press photos. Oh, here it is:(I sleep with a copy under my pillow every night.) Carnegie has been running a "How do you get … [Read more...]

Viral marketing

August 18, 2009 by Amanda Ameer

At 5:12pm Mozart was on the homepage of Google News. He's in the - let's say "diverse" - company of Brett Favre and Michael Jackson's doctor. I guess "strep throat" gets you mainstream media coverage, though "accidentally poisoned himself with mercury used to treat an alleged bout of syphilis" is certainly more appealing to me.  … [Read more...]

What happens when you don’t open your computer all weekend

August 17, 2009 by Amanda Ameer

After trying to dodge the thing Frogger-style, I finally read the (third? 700th?) George Steel profile in the Times. All I will say is that in the piece, he's compared to The President of the United States of America, "another newcomer to a tough job in a time of crisis." I wonder when publicists will start comparing artists to Obama in their press releases. I'm sure it's already happened. I was forwarded an e mail about a new classical music gossip site called The Cereal List. Despite the fact that my readers did not seem to get behind Pitch … [Read more...]

Talk to me about theater blogging

August 14, 2009 by Amanda Ameer

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses why she started blogging, while she'll keep blogging, and whether or not There Will Be/Should Be Blood in the theater blogosphere. Err..."theatrosphere". Additionally, this marks the first mention of lolcats on this blog. Jaime Green is a freelance theatre producer and dramaturg, as well as Literary Associate at MCC Theater.  She is Artistic … [Read more...]

We can’t rewind we’ve gone to far

August 14, 2009 by Amanda Ameer

In case we need further proof that we are a video-obsessed culture, we now have live television embedded in the mirrors of THE BATHROOMS at the Time Warner Center. Maybe it will encourage more people to wash their hands? I tell you what, though: the day I'm made to pitch Public Restroom Exclusive Content, I'm switching jobs. … [Read more...]

Apropos of something

August 13, 2009 by Amanda Ameer

I have this thing about those Tide stain pens.  I see them on the TV and think nothing of it, but then I'll inevitably be in a Duane Reade later that week, a line of them will be hanging by the paper towels, and I'll think, "Yes! That is exactly what I need." Then I'll use it maybe once, lose it, and start the cycle anew the next month. My point is that I don't hop on the interweb while the commercial is on and order one right then. I have to see it on TV, probably see it in a print ad, maybe see someone using one in real life, and then … [Read more...]

Glenn Petry, 21C Media Group

August 10, 2009 by Amanda Ameer

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every week I try and post an interview with someone else in the field. Usually, I do this on Fridays, but that clearly didn't happen last week. Or the week before.  But TODAY we have a continuation of the critically-acclaimed (for realz - a few critics e mailed and said they liked it) Life's a Pitch feature Better Know a Publicist. See the Interviews … [Read more...]

Good old boys

August 10, 2009 by Amanda Ameer

Why does Lincoln Center's Mostly Mozart love men SO MUCH?Look them all!  There is not one female featured artist all summer! Of course I'm not suggesting that a series should book a woman simply because she's a woman, but surely some female performers' Mozart interpretations live up to Mostly Mozart's standards? I suppose we can be consoled by the fact that, while there isn't a woman to be found, all the men above are ethnically diverse. Oh wait. Had your fill of white men for the day? But you haven't seen the Featured Composers page, … [Read more...]

Sandwiched

August 7, 2009 by Amanda Ameer

Another possible solution to the problems with programs (earlier thoughts on the subject here and here): (Asphalt Orchestra at Lincoln Center Plaza last night.) … [Read more...]

Next Page »

Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

Tweets by @amandaameer

Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

Return to top of page

an ArtsJournal blog

This blog published under a Creative Commons license

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in