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Life's A Pitch

For immediate release: the arts are marketable

Archives for December 2008

pierceforblackmask.blogspot.com

December 29, 2008 by Amanda Ameer

Greetings from the suspiciously balmy Nutmeg State!On Christmas, my dad, sister and I were watching The Dark Knight. I was playing with my phone during this blessed event, and decided to do some research on who the next Batman movie villain(s) would be. According to various bloggers, Johnny Depp and Eddie Murphy are both being considered for The Riddler, and Philip Seymour Hoffman will be asked to play The Penguin. Someone also mentioned Angelina Jolie as Cat Woman, meow, and one very eager lad is pushing Guy Pierce as The Black Mask on account … [Read more...]

Socks in the City

December 19, 2008 by Amanda Ameer

There's an episode of Sex and the City where Carrie Bradshaw can't come up with a column topic. Apparently, the previous week she had written about her search for the perfect french fry, and that current week she's considering examining "men as socks". One of her gal pals offers, "Socks in the City!"My biggest fear when starting this blog was not having enough talk about. It probably should have been "getting run out of the industry", but - no matter. Turns out, there is SO MUCH TO TALK ABOUT. Too much, in fact. Here's what has struck my fancy … [Read more...]

When the working day is done

December 17, 2008 by Amanda Ameer

I went to see the band Letters to Cleo last week. My friend and I had no idea why they were coming to the city; he just saw them listed on a Bowery Presents e mail and bought tickets with-a-quickness. At the concert, the lead singer - no, not "Cleo", "Kay Hanley" - said something from the stage to the effect of, "Well, there's no real reason for these concerts, no new CD or tour. We're not getting back together as a band. We just thought it would be fun."Hmmm: now when have any of my classical musician friends or clients ever done a concert … [Read more...]

2008 Best-of Publicity and Marketing Very Official Nominations

December 16, 2008 by Amanda Ameer

THE NOMINATIONS ARE IN! Thanks to all for your submissions. I had to tweak some of the category labels slightly - forgive me, it being first year of the Life's a Pitch Best-of List and all. And here - we - go:Best Publicity MoveJeremy Denk interviews Sarah Palin. Hilary Hahn records something unplayable. Lang Lang performs at the Beijing Olympics. *Super special honorable mention: Alex Ross' 'The Rest Is Noise' multi-year buyer-base-building blog launches his book of the same name to great success. Best ReviewRon Rosenbaum walks out of The … [Read more...]

Talk to me about Violinist.com

December 11, 2008 by Amanda Ameer

Every week, I attempt to post an interview with a lass or lad far more knowledgeable than myself on specific marketing and publicity subjects. This week, Violinist.com editor Laurie Niles - whose interviews I'm convinced propelled both Hilary Hahn and Anne-Sophie Mutter's last albums to debut at number one on the Billboard classical chart - on blogging before there were blogs, playing hall monitor, and being a journalist slash teacher slash performer. Laurie Niles is the editor and owner of Violinist.com, an online  community that she and … [Read more...]

Best of 2008

December 10, 2008 by Amanda Ameer

It's that special time of year: you can't swing a dead cat without hitting a "Best of" something. So let's add to it!E mail me with your nominations for the following in classical music and opera:Best Marketing Campaign (describe)Best Publicity Pitch (describe)Best Feature Story (please include link)Best Review (please include link)Best Artist Interview (link, if applicable, or describe if coming from a journalist) Best Album Art (link or jpeg)Best Advertisement (please include screenshot, scan or jpeg)Best New Music Blog (that would be "new" … [Read more...]

Power to the people. And to the federal government.

December 9, 2008 by Amanda Ameer

Gawker reports that Mark Pinsky from The New Republic wants Obama to bring back the Federal Writer's Project: The Federal Writers Project operated from 1935-1939 under the leadership of Henry Alsberg, a journalist and theater director. In addition to providing employment to more than 6,000 out-of-work reporters, photographers, editors, critics, writers, and creative craftsmen and -women, the FWP produced some lasting contributions to American history, culture, and literature. Their efforts ranged from comprehensive guides to 48 states and three … [Read more...]

Happy Birthday, Jean Sibelius!

December 8, 2008 by Amanda Ameer

The venerable Jean Sibelius would have turned 143 years-young on this cold day of 8 December. Birthday wishes - what I've been told is her "best reference to the final movement of the Sibelius concerto" - from Hilary Hahn can be found here. I can't say for sure, but I'm fairly to moderately certain that all Jean wants for his birthday is for the Violin Concertos of Schoenberg and Sibelius on performed by Hilary Hahn released on Deutsche Grammophon to win two (2) Grammy Awards. Don't quote me on that, though; he could very well want something … [Read more...]

Recession Special

December 7, 2008 by Amanda Ameer

First, let me express my sincere condolences for friends and colleagues who have lost their jobs, and artists who have lost performance contracts, in this financial mess. I joked when Lehmans closed shop that finally the economics of the arts and the rest of the world had evened out, but...it's all gotten progressively less funny. Though we never had much money to spend in the arts anyway, these months have been especially tough. I touched on some of these ideas back in July here, but, in honor of the recession, let's think about arts marketing … [Read more...]

Colon, lowercase o, open parenthesis

December 7, 2008 by Amanda Ameer

Oh, noooo:In an effort to reduce the numerous emails the League of American Orchestras sends its members, early in 2009 we will launch The Hub, the go-to source for orchestra news. Media View (formerly known as In the News) will cease as an e-newsletter and move to The Hub, a new page on the League's website, where it will be updated daily. The Hub will also contain everything you need to know about what is happening in our field, new appointments, and the essential information and services the League provides.  As previously stated, … [Read more...]

I refuse to make a “how do you get to Carnegie Hall” joke [here]

December 5, 2008 by Amanda Ameer

I'm flattered/horrified that so many people e mailed and asked what I thought of the YouTube Symphony project. It doesn't exactly BLOW MY MIND, but it's not a bad thing.Some thoughts: The London Symphony Orchestra Master Classes are amazing. I am so impressed that all the musicians took the time to tape them. This is something I've been trying to get my artists to do for a while, but I could never figure out the format. Should the master classes be sold on iTunes, should they be subscription podcasts? Given away for free on an artist's site or … [Read more...]

(Martha) Graham (Cracker) -ies

December 4, 2008 by Amanda Ameer

The big news from my colleagues in Europe who wake up before me is that both The King's Singers and Hilary Hahn are nominated for GRAMMIES. We have Hahnda Accord in Best Classical Album and Best Instrumental Soloist(s) Performance (with Orchestra), and All The King's Singers' Horses and All the King's Singers' Men in Best Classical Crossover Album. Now let's see...six Singers plus one Hahn times two tickets each minus four managers minus one mother minus wives and children...yeah, there's no way I'm getting to that ceremony.  … [Read more...]

I’d like to buy a vowel

December 3, 2008 by Amanda Ameer

From The Boston Globe last week:In an extremely rare public flare-up in the outwardly genteel world of major symphony orchestras, Gennady Rozhdestvensky, the 77-year-old maestro who is one of the last living links to a golden era of Russian music, has pulled out of the entire run of four concerts he was scheduled to conduct with the Boston Symphony Orchestra, which began on Thursday...The trouble began on Wednesday during a rehearsal break, when the conductor and his wife took a stroll around Symphony Hall. They came upon a promotional poster … [Read more...]

For Sale

December 3, 2008 by Amanda Ameer

Who wants to buy Time Out (New York AND Chicago, 2-for-1 recession special)?One clever commenter on Gawker writes, "and too late for inclusion in their cheap holiday gifts issue, too. what a shame." … [Read more...]

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Amanda Ameer

is a publicist who started First Chair Promotion in July 2007. She currently represents Hilary Hahn, Gabriel Kahane, David Lang, Michael Gordon, Esa-Pekka Salonen, Sondra Radvanovsky, Julia Wolfe, Jean-Yves Thibaudet and Lawrence Brownlee. She thanks Chris Owyoung at One Louder Photo for taking the above photo very quickly and painlessly. Read More…

Life’s A Pitch

Why don't we apply the successful marketing and publicity campaigns we see in our everyday lives to the performing arts? Great ideas are right there, ripe for the emulating. And who's responsible for the wide-reaching problems in ticket sales and … [Read More...]

Archives

@Amandaameer

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Interviews

Talk to me about marketing Shakespeare

Oh gosh: let's see if I even remember how do to do this. Back in the day, when I didn't have clients playing everything Ravel wrote for the piano etc., I did interviews with Industry Professionals. … [Read More...]

Talk to me about Music Marathon

Remember when I was really awesome and posting interviews every week? Well, I'm less awesome now, but here's an interview with Billy Robin of Northwestern University. He started Music Marathon on … [Read More...]

Talk to me about BBC Music Magazine

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. In honor (-our) of all … [Read More...]

Talk to me about Metropolis Ensemble

In the immortal works of Todd Rundgren, "Iiii don't-want-to-work, I just wanna write-on-this-blog-all day." That's not entirely true: I love my job, but it does make things I also like to do--coming … [Read More...]

Life’s a Twitch, Part 3 (The Journalists)

Though many, many more music journalists are on Twitter, these are the people I noticed interacting with the publicists I interviewed the most. Oodles of thanks to  @nightafternight: Steve Smith, … [Read More...]

Talk to me about ‘Opera News’

As often as possible, on Fridays I will post interviews with colleagues from the field who are far more knowledgeable than I am on various marketing and publicity topics. This week, we have F. Paul … [Read More...]

Talk to me about not music blogging

At the ends of weeks, I post interviews with people who know a lot more about aspects of the proverbial business than I do. Two weeks ago, theater blogger Jaime Green told us she would blog … [Read More...]

Talk to me about theater blogging

Happy Friday! It's not raining and I actually have an interview to post!  This week we have Jaime Green, Literary Associate at MCC Theater in Manhattan and blogger of 5 years. Below she discusses … [Read More...]

Glenn Petry, 21C Media Group

Because 1. no one wants to read about The Life and Times of Amanda Ameer every day and 2. because there are many, many people out there who know more about publicity and marketing than I do, every … [Read More...]

Talk to me about Dilettante

Sometimes it's hard being Amanda. For example, when I think of lots of cool people to interview for (le) blog, and they say yes, and then I don't have time to write the questions? Yes, at times like … [Read More...]

A Virtual Panel

A Conversation

Jan 18-22, 2010: I hosted a virtual panel on when and how artists, managers, journalists, presenters and publicists single out musicians for being "special" in their promotion and career-building efforts. Participants included musician, pianist … [Read More...]

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