Steve Ballmer, speaking at the Cannes Lions Advertising Festival, said he doesn’t see a recovery for the news industry after the recession: #
“I don’t think we are in a recession, I think we have reset,” he said.So how will we get our news? #
“A recession implies recovery [to pre-recession levels] and for
planning purposes I don’t think we will. We have reset and won’t
rebound and re-grow.” #
“All content consumed will be digital, we can [only] debate if that may be in one, two, five or 10 years,” added Ballmer. ##“There won’t be [only traditional] newspapers,
magazines and TV programmes. There won’t be [only] personal, social
communications offline and separate. In 10 years it will all be online.
Static content won’t cut it in the future,” he added. #
Our culture is undergoing profound changes. Our expectations for what culture can (or should) do for us are changing. Relationships between those who make and distribute culture and those who consume it are changing. And our definitions of what artists are, how they work, and how we access them and their work are changing. So... 
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