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Greg Sandow on the future of classical music

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Surprised

March 20, 2010 by Greg Sandow

I've been reading the comments on my post about El Sistema and new music, and truly I'm surprised. I criticized El Sistema for (if my information is correct) not teaching composition and not including new music in the music its students play. And people reacted as if I'd said they shouldn't teach traditional classical music at all. Douglas Laustsen put it very simply in a comment he posted yesterday:I think all that Greg is suggesting is that in addition to a core classical training, the kids are given the experience of music written in their … [Read more...]

El Sistema — troubling

March 19, 2010 by Greg Sandow

This may be controversial.Yesterday I got promotional email about an event the LA Philharmonic is cosponsoring -- a three-day symposium in May about El Sistema, and the attempt to transplant it to the US. The other sponsors are El Sistema USA and the League of American Orchestras. And of course we all know the connection. Gustavo Dudamel, El Sistema's proudest son, is the LA Phil's music director. The LA Phil is engaged, bigtime, in the attempted transplant. As are others. When American classical music people learned how El Sistema was teaching … [Read more...]

Orchestra. Circa now.

March 18, 2010 by Greg Sandow

Conductor/composer Paul Haas sent this as a "solutions" comment:For our upcoming NYC concert - Tweetheart - Sympho has teamed up with the multimedia team Aytia|Matia and four intergenre composers to craft a continuous, truly multisensory evening.  Sympho's fan base has an active role in programming Tweetheart, having already sent in suggestions for love songs via Facebook and Twitter contests.  The winning entries will be announced and performed (arranged for orchestra, of course!) at the concert.This was wonderfully laconic. Sympho … [Read more...]

An audience your own age

March 16, 2010 by Greg Sandow

From March 25 to March 27 I'll be at the Yale School Music (where i got an MM in composition in 1974), for a variety of activities, culminating in a talk on the 27th at one of their Think Tanks, a series of discussions they've set up for students involved in community outreach, and which they're advertising with a slogan that says "reimagining the future of classical music."When they asked me to speak, i asked if I could deviate a little from standard ideas of community outreach, and talk about how I think music students should be reaching an … [Read more...]

Proactive orchestras

March 15, 2010 by Greg Sandow

Proactive, that is, with anyone who buys a concert ticket. Momentary digression. Note that the solutions page has been updated, as will happen every Monday. This is where you find a growing catalog of ideas and projects that help to define classical music's future. What follows came by email from David Ezer, who formerly worked for Chamber Music America, and now is Conference Director of the Jewish Funders Network. I'm putting this in the blog with David's permission:Each group/orchestra/opera house/whatever needs to be asking themselves: … [Read more...]

Strategy and social media

March 12, 2010 by Greg Sandow

In my post on using new media for promotion, I said something that might sound provocative. I said that some people at big institutions may not understand that before they can jump into social media, "they have to understand how to use them, and make them part of a larger strategy." And, even more, that...they'll never learn about social media and never understand a larger strategy unless they jump in first! The changes social media have brought are so radical, that an understanding of those changes ought to change -- maybe drastically … [Read more...]

Involve the audience in composition

March 8, 2010 by Greg Sandow

The "Solutions" page at the right of the blogsite is updated. Hope to have updates every Monday. Thanks, as ever, to Douglas Laustsen, for maintaining the page. And here's a terrific contribution from Xavier Losada, a composer and producer in Caracas, who just sent it as a comment to my "Something to talk about" post:I try to involve new and more people in my creative process so they can own and sell part of the story. Designers, editors, writers, painters, etc. My first two CD's "Escritorio" and "acantilado" were overwhelmed with my name in … [Read more...]

Nose — quick review

March 6, 2010 by Greg Sandow

ADDED LATER: The future of classical music connection. Too often we worship at the shrine of the great composers, and react as if every note they wrote needs to be taken very seriously. Which means we sometimes miss the most obvious things that -- if we found them in something that isn't classical music -- we'd react to instantly. In this case, what we might not get is that Shostakovich was a 22 year-old brat when he wrote The Nose in the 1920s, and that -- unrestrained brattiness here -- he piled on 1920s ironies that just don't mean very much … [Read more...]

Something to talk about

March 5, 2010 by Greg Sandow

As a comment to my "Getting around" post (though really to the piece about composers that I wrote for Peabody Magazine and spoke about in the post)), Xavier Losada wrote this:I totally agree with you! We need to find our audience day after day.That's the real tough part of our journey as composers. We need to practice, we need to listen, we need to record, we need to criticize us, we need to a lot of stuff, but to find our audience! How should we eat that? I believe in our music evolution (composer's evolution) as a main part of the strategy, … [Read more...]

Getting around

March 4, 2010 by Greg Sandow

I've written a piece about composers and their audience for Peabody Magazine, a publication of the Peabody Institute. It's the kind of thing some people might call a provocation, but I don't mean it that way. i think it's about a simply truth -- that classical composers on the whole don't have a true audience, and that they ought to go out and find one. Which I hope will be part of what happens as I continue working at the University of Maryland. (At College Park, by the way, since I'm thinking some people since I didn't say otherwise, think I … [Read more...]

Good beginning

March 2, 2010 by Greg Sandow

This, too, is a "solutions" post. I've mentioned that I'm artist in residence this year and next at the University of Maryland, with a mandate to work with students at the music school there, to help them develop concerts where they'd reach an audience their own age. This follows, of course, from my work at Maryland last summer, where I spoke to students at the National Orchestral Institute, who then went out and took control of one of their concerts, to extraordinary effect. I blogged about that, here, here, and here. The key to what happened … [Read more...]

Continuing…

February 26, 2010 by Greg Sandow

A solution from Melissa Dunphy, which is cited on our "Solutions" page, but deserves to be read in full. Melissa sent it as a comment (thanks, Melissa):Not to toot my own horn (OK, I am tooting my own horn; we composers sometimes have to do whatever we can to get attention), but I wrote a political cantata that was performed in the Philadelphia Fringe Festival last year, received a fair bit of national press, including features in the Wall Street Journal, the Huffington Post, and MSNBC's Rachel Maddow.[Greg says: tooting horns is allowed. … [Read more...]

Performance reborn

February 22, 2010 by Greg Sandow

A followup -- more constructive, maybe -- to my multicomment-inspiring post on the East Coast Chamber Orchestra. (And Janine Jansen.)Call this another in my "solutions" series. So let's say we agree that many classical performances need to be reinvigorated. Not because they're awful, not because they're not committed and vigorous, but because there's something somewhat impersonal about them. That would have many causes; the emphasis on precision, and the emphasis (in music schools) on playing in proper style (so that classical music becomes a … [Read more...]

Needing rebirth

February 16, 2010 by Greg Sandow

This will be a hard post to write, and I hope it won't be a downer. But I heard two dismaying performances this week, and I want to understand what dismayed me. Both performances were by young musicians. One was Janine Jansen playing the Sibelius Violin Concerto with the Concertgebuow Orchestra in Washington, and the other, also in Washington (and also at the Kennedy Center) was by the East Coast Chamber Orchestra. The chamber orchestra seemed in advance like a dream come true, for anyone who wants classical music to change. Young musicians, … [Read more...]

Solutions, continued

February 15, 2010 by Greg Sandow

I'm going to need a new kind of title for these "solutions" posts.But first -- the "Solutions" blog page is now up, accessible in the "Resources" section of the blog, on the right. Or of course through the link in the last sentence. Many, many thanks to Douglas Laustsen, who was one of the people who volunteered to help with this, and who created the page and will maintain and update it. (And on the subject of volunteers. I'm developing a variety of projects, all connected with the subject of this blog, and I can always use help. Thanks to … [Read more...]

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Greg Sandow

Though I've been known for many years as a critic, most of my work these days involves the future of classical music -- defining classical music's problems, and finding solutions for them. Read More…

About The Blog

This started as a blog about the future of classical music, my specialty for many years. And largely the blog is still about that. But of course it gets involved with other things I do — composing music, and teaching at Juilliard (two courses, here … [Read More...]

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How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! --  about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis  — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]

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