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Greg Sandow on the future of classical music

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Perotin and John Cage

May 27, 2010 by Greg Sandow

Or, rather, the problems of defining classical music, the subject of my last book riff, and many comments. Including some very passionate ones from a man I greatly respect (hi, Michael), who longs with all his heart for a definition of classical music that's based on our current classical music culture. Other commenters have correctly noted ambiguities in the definition I proposed (I specified that classical music is the music of the European tradition, and that it's written out in advance by a composer). Broadway musicals, for instance. … [Read more...]

I get around, Alan Gilbert gets around

May 27, 2010 by Greg Sandow

Some places you can find me:In Symphony magazine, the publication of the League of American Orchestras. I've got a piece on the revolution that orchestras need. I think it's one of the best things I've done. Very hard-hitting, but optimistic. The spirit of rebirth (I'd like to think) in action. And then on a blog called Orchestra R/Evolution the League set up, as a lead-in to its annual conference. I'm one of the regular bloggers there, and the theme of my first post was Robert Burns -- how we in classical music have to learn to see ourselves … [Read more...]

Eager and excited

May 24, 2010 by Greg Sandow

Another "solutions" post, this week's entry in a series of posts that offer new ideas and, even better, new innovations -- successful ones -- in classical music.This one comes Leo Pot, who emailed me from the Netherlands. He's the director of Theaters Tilburg, a complex consisting of two theaters and a concert hall, in a town in the southern part of the Netherlands, with a population of 200,000. I'm quoting Leo's email with his permission, though at his request I rewrote some of it, because English isn't his first language. Thanks, Leo! What he … [Read more...]

Defining classical music — a new book riff

May 21, 2010 by Greg Sandow

Here's a link to the latest from my book, Rebirth: The Future of Classical Music. It's a riff on chapter four, in which I try to define classical music. (Check my outline of the book, to see where this fits.)And why would I want to define classical music? Because existing definitions come with fascinating baggage. They define classical music almost exclusively in terms of the masterworks of the past, and also include value judgments, about classical music's value, and even its superiority.I think these notions get in the way. And here's a … [Read more...]

Rules for the prize

May 19, 2010 by Greg Sandow

Let's make this a little more formal. I said I'd give $50 to the favorite charity of the first publicist to show me that he or she has "stopped sending press releases, and instead sends the email I've described, linked to a lively webpage." And of course that's the email -- replacing a press release -- that I described in my post on why nobody should send out press releases.But now I think I should specify more detailed rules, so people will know what I'm looking for, and so my judgment won't seem arbitrary. To qualify for my gift -- which I'm … [Read more...]

I’m offering a prize

May 18, 2010 by Greg Sandow

More thoughts about my suggestion that press releases should die. Instead of press releases, I said, publicists should send short, informal email -- very short! two paragraphs! -- with all essential info, most centrally including some convincing reason why anyone would want to go to the event, or talk about it in the media. And then, as I said, you'd include links to further info. But here's my new thought. These links shouldn't go to a boring page of text. And certainly not to a ghastly old-style press release! They should go to a web page … [Read more...]

Comments — finally fixed

May 18, 2010 by Greg Sandow

It took a while. But finally the comments on this blog work the way they're supposed to. You won't be asked to sign in. I'll have to approve all comments before they post -- to kill spam and malware -- but I'll try to do this first thing every day. And otherwise things will proceed as usual. Comment early and often! … [Read more...]

The death of press releases

May 17, 2010 by Greg Sandow

Or at least I hope they die. I don't think they serve any purpose anymore.I'll call this yet another "solutions" post, though I don't know that the press release problem is one that many people have identified. I think it's real, though, and in the ongoing discussion about how to promote classical concerts -- and find a new audience -- the press release is something we ought to reexamine.It's a formal document, written almost like a newspaper story. Headline, subheads, content. With the emphasis on who, what, when, and where. More or less like … [Read more...]

Comments — the saga

May 15, 2010 by Greg Sandow

The story so far: Spam comments flooded this and other ArtsJournal blogs. Inside them was evil code, very hard to root out, which infected ArtsJournal with malware. Google then marked ArtsJournal (and all its blogs) as attack sites, and many people were blocked from reading us. This was fixed. But how can we keep spam comments away? The captchas -- those word puzzles you had to solve before you could comment -- don't work anymore. Evildoers hire people in the third world to solve them by the thousand. And so the solution seemed to be...A … [Read more...]

“Solutions” recital program

May 11, 2010 by Greg Sandow

One problem classical music has is anonymity. Might seem strange to say that, given how famous some classical stars are, but for the most part, we're trained to hide our own light, and cast a  … [Read more...]

Learning from The Savvy Musician

May 11, 2010 by Greg Sandow

Don't forget that I'm vitally interested in solutions to classical music's problems -- new approaches, things you've tried, things that worked, even things that didn't work, because I'm sure we all can learn from those, as well as from things that succeeded. And things that fall in the middle between apparent failure and apparent success. And note the "Solutions" page on this blog site, where (with help from Doug Laustsen) I archive solutions -- mine, and many from other people  -- that I've posted here. Send me yours!So here's a … [Read more...]

Two for the price of one

May 4, 2010 by Greg Sandow

I have two new blog posts today -- one called "Gatekeeper alternatives -- do it yourself," and another (which I admit logically comes first), "The trouble with gatekeepers." Both bounce off an exchange I had on Twitter about how best to promote events and careers, through traditional means (working through old media and established classical music institutions), or by using new media, and bypassing the standard gatekeepers. Or else bringing them in after you've laid the groundwork on your own. For all kinds of reasons, the "alternatives" post … [Read more...]

Comments are back…

May 3, 2010 by Greg Sandow

...I'm happy to say. I trust this means the cyberattack now lies in the past.I don't know if we'll institute some form of registration, as I suggested. That decision lies with ArtsJournal. I'll let you all know what develops.But meanwhile, comments are back. … [Read more...]

Gatekeeper alternatives — do it yourself

May 3, 2010 by Greg Sandow

So here's a test case, derived from something my wife Anne Midgette and I encountered during a university residency a few years ago.We were asked to meet with a faculty chamber ensemble, made up of terrific musicians, who were scheduled to make their New York debut. And they had a simple question to ask us. How could they get a review in the Times?The answer, unfortunately, was equally simple. Almost certainly, they couldn't get a Times review. There's too much competition. Too many concerts. Yes, they'd have a better chance if they'd scheduled … [Read more...]

Comments disabled

April 30, 2010 by Greg Sandow

You may have noticed that it's no longer possible to post comments here. And in fact comments have been disabled on all ArtsJournal blogs. That's because the hackers who infected ArtsJournal entered the site by posting spam comments, which have flared up lately, sometimes gigantically. One day last week this blog got 42 of them. Readers probably didn't see that, because the comments were posted, apparently randomly, to a variety of very old posts. But still, there they were, serving (with the use of hidden code) both as beacons to attract more … [Read more...]

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Greg Sandow

Though I've been known for many years as a critic, most of my work these days involves the future of classical music -- defining classical music's problems, and finding solutions for them. Read More…

About The Blog

This started as a blog about the future of classical music, my specialty for many years. And largely the blog is still about that. But of course it gets involved with other things I do — composing music, and teaching at Juilliard (two courses, here … [Read More...]

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How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! --  about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis  — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]

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