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Greg Sandow on the future of classical music

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Inspiration

April 21, 2011 by Greg Sandow

Yesterday, in class, one of my Juilliard students said he felt discouraged. We'd been talking about the Philadelphia bankruptcy, and what a turning point this is for classical music. So the student said that he found all the bad news depressing. Even though the reading for class yesterday was about some positive steps. (Follow the "class" link above to see what the reading was, and to do it yourself, if you're so inclined.) Why, this student wondered, should he go into a practice room, and keep on working?He wasn't seriously depressed. And … [Read more...]

Tipping point

April 21, 2011 by Greg Sandow

Two big thoughts for today. First, that the Philadelphia Orchestra bankruptcy opens a new era of classical music distress. And second, that we should treat this as a time of opportunity, a time to foster the rebirth of classical music. Which means that we should devote ourselves to classical music with more passion than ever. The Philadelphia Orchestra bankruptcy is a huge, huge event. I told my Juilliard students yesterday that it's the biggest thing that's happened, related to the future of classical music, since I began teaching my … [Read more...]

Bankrupt?

April 15, 2011 by Greg Sandow

If the Philadelphia Orchestra really does declare bankruptcy this weekend, as news stories suggest (here and here) -- that's huge. People in the orchestra world, speaking privately, have been wondering which large orchestra might be the first to crash, with Philadelphia normally mentioned as a likely candidate. And now, maybe, it's happening. This should be a wakeup call for the entire classical music business. Because, yes, the Philadelphia Orchestra has had serious problems, but those problems can't the sole cause of the bankruptcy. … [Read more...]

New model money

April 14, 2011 by Greg Sandow

The lesson here: Classical music needs some new financial models. Big institutions need to survive while selling cheaper tickets to a new young audience. Classical musicians need a way to make money playing in clubs. Classical musicians and composers -- especially alt-classical ones -- need a way to reach a larger, pop-oriented audience. When I last posted, I praised the New York City Opera for its savvy and successful plan to build an audience for its Monodramas. The company willing to accept smaller houses, early on, hoping that the … [Read more...]

Monodramas — success story

April 11, 2011 by Greg Sandow

In my posts about the new classical music audience in NY, I mentioned the New York City Opera Monodramas production as a key event, one that drew this audience. I'd been to it on opening night, and City Opera was mobbed with the kind of people (younger than usual, for a start) that you don't usually see at the opera. An arts crowd, not a classical music crowd.But was there a problem? Some people thought there was. I started hearing that later performances didn't get as many people as opening night. Which, as I've learned, was true -- until … [Read more...]

It’s over

April 8, 2011 by Greg Sandow

The pop/classical debate that's raged in the comments here, I mean. That's what's over.      Simon Rattle agrees  The "it's over" thought came to me (not for the first time) when i read an interview with Rattle, published in the Wall Street Journal, and linked today on ArtsJournal. To quote from this interview:As much as any figure in contemporary classical music, Sir Simon, 56 years old, has stood for an expansion of the concert repertory, and a conversation about music may reference anyone from the Beatles and jazz … [Read more...]

Only in New York?

April 5, 2011 by Greg Sandow

So now the punchline for my series (possibly too long) on the new audience that seems to have emerged in New York. (Here, here, here, here for past installments.) Can this audience be created elsewhere? First thought: It may already exist elsewhere, most likely in big cities: London, San Francisco, Los Angeles. Flood me, if you like -- I'd be thrilled -- with info. I saw an audience like this in the '80s for one of the new music concerts John Adams curated and conducted with the San Francisco Symphony. And Present Music, the terrific … [Read more...]

Still more on the new audience

April 4, 2011 by Greg Sandow

What I'm going to talk about -- but not quite yet -- is whether this new audience could be found outside New York. But first, a summary. I'm reminded in a blog comment from my friend Aleba Gartner (who does publicity work with the triumphantly resurgent  New York City Opera) that City Opera's Monodramas production -- three atonal one-act, one-singer operas, currently in repertoire, and tremendously worth seeing -- also drew the kind of audience I've been talking about. Which would be an audience of smart (and in this case, maybe … [Read more...]

The new New York audience (more)

March 29, 2011 by Greg Sandow

An email from Marian Skokan, publicist at Lincoln Center, helpfully reminds me that their White Light festival, earlier this season, is designed to draw the same kind of new audience the Tully Scope festival did, as I've been describing in recent posts. (Here and here.) By which I mean people who don't normally go to classical performances, but do go to these festivals. These two festivals are the two bookends, fall and spring, of Lincoln Center's flagship Great Performers series. Which means quite a notable change in how Lincoln Center is … [Read more...]

Shrink or diversify?

March 24, 2011 by Greg Sandow

Continuing from two days ago (and apologies for not delivering the post I advertised for yesterday)...The Tully Scope festival lasted from February 22 to March 18, and offered 13 concerts, ranging from mainstream classical events (Emmanuel Ax playing Schubert, the Orchestra of the Age of Enlighenment, with Roger Norrington conducting C.P.E. Bach). And early music (Jordi Savall and Les Arts Florissants). And six events featuring new music (sliding over into alt-classical, in one case featuring a star from a hot local indie band). Which is a lot … [Read more...]

So satisfying

March 22, 2011 by Greg Sandow

A wonder. An epiphany. A piece of the future. I'd heard good things about Lincoln Center's Tully Scope festival, but hadn't gotten to any of the concerts. So I made sure to go to the last one, this past Friday, where two long pieces by Heiner Goebbels were played by two substantial British ensembles, the London Sinfonietta and the Orchestra of the Age of Enlightenment. And -- leaving aside for the moment anything about the music -- the wonder, epiphany, and piece of the future was (crossing my fingers) the audience. Here we had a … [Read more...]

Why I haven’t…

March 21, 2011 by Greg Sandow

...been blogging. Because I've been on vacation, a blessed vacation, in Barbados. Great place to go -- no crushing poverty, as on many other Caribbean isles, and no private beaches! You can sunbathe right in front of the most exclusive hotels, if that's what you'd like, or (better choice) on the beach right next to the hotels, with nobody on them. There's not an inch of beach on the island that anyone can bar you from. And they have monkeys. Blog posts did show up here while I was gone, because I wrote them in advance. But then, when … [Read more...]

Something I love

March 11, 2011 by Greg Sandow

It's an art piece at MoMA, the Museum of Modern Art in New York. But not by an artist on display. Instead it's by someone on the museum's staff, the Senior Library Assistant, Rachael Morrison. The piece is called "Smelling the Books." Morrison has been working her way through all the books in MoMA's library, smelling every one, and recording the smells in a handwritten journal, which we can read on the web. "Used bookstore, faint smokey smell." "Late summer rain, old paper." "Dusty attic, under the couch." These descriptions are precise … [Read more...]

Objections to Michael Kaiser

March 10, 2011 by Greg Sandow

In a previous post, I linked to one of Kaiser's blog posts, in which he forthrightly says that popular culture is more fresh, daring, and inventive than what happens in the arts. So people might object to this. I won't bother with objections from people who think pop culture is worthless. I'm tired of those debates. But one key objection might be that terrific, fresh, daring things do go on in the arts, but just mostly not at the big institutions, Kaiser's own Kennedy Center among them.That's a fair criticism. I've been excited, for … [Read more...]

Looking for mavericks

March 9, 2011 by Greg Sandow

This was the first in what turned out to be a long series of posts, in which I and many readers highlighted people, groups, and institutions making new departures in classical music, doing things in new ways. This wasn't even close to a complete list, but it was an exhilarating start, especially because this information simply isn't available. Classical music has been changing at an almost explosive pace, and yet most of the changes happen just below the radar, maybe talked about in the media here and there, but never catalogued, so there's … [Read more...]

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Greg Sandow

Though I've been known for many years as a critic, most of my work these days involves the future of classical music -- defining classical music's problems, and finding solutions for them. Read More…

About The Blog

This started as a blog about the future of classical music, my specialty for many years. And largely the blog is still about that. But of course it gets involved with other things I do — composing music, and teaching at Juilliard (two courses, here … [Read More...]

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Resources

How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! --  about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis  — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]

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