Archives for 2013

New directions

January 8, 2013 by Greg Sandow

A followup to yesterday's "Renewal." I realized, as I said in "Renewal," that my blog — and all my work — involve a community, a community that nourishes me, and that I seem to nourish, a community of people involved with (or even just thinking about) change in classical music. But I also realized that it's time for something new. And I thought of two new paths to follow. I could take my work to an institution, maybe a music school or university, maybe a music school that's looking for a director, and would want me to take the … [Read more...]

Renewal

January 7, 2013 by Greg Sandow

A belated happy new year to everyone! As I come back to my normal life after an intensely happy holiday. We have lots to do here. We need to continue the mavericks posts from last month. And of course I want to assess the condition of classical music, as I do every year. Starting, maybe, by citing some ways that — while the mavericks show great change, great success — our normal ways of doing things are failing. But I've realized a few things while I've been away. First, that I've accomplished a lot here, along with all of you who read … [Read more...]

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How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! -- about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]