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Greg Sandow on the future of classical music

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Archives for April 2005

A question

April 9, 2005 by Greg Sandow

Semyon Bychkov has been conducting the Shostakovich Seventh Symphony at the New York Philharmonic. He's substituting for Christoph von Dohnanyi, who was going to conduct something else. But for Bychkov, the Philharmonic changed the program to the Shostakovich Seventh. The New York Times review gave a little background, saying that Bychkov had recorded the symphony. As it happens, he'd also conducted it in Pittsburgh the week before. It wasn't surprising, then, that when he agreed to replace Dohnanyi on short notice he wanted to do the piece … [Read more...]

Why change can be hard

April 2, 2005 by Greg Sandow

Like my post on marketing, what follows comes from conversations with many people, and from one consulting job. Let's say you run an orchestra, or work in a high position at one. You know you have to change, and one obvious change is to become more accessible, more transparent, more understandable to everybody in your city. And so you start looking at the face you present to your public. You look at all the printed matter you produce -- your brochures, for instance, and your program book. Pretty quickly you find things that ought to change. … [Read more...]

Modernism footnote

April 2, 2005 by Greg Sandow

Or, really, not a footnote, but a huge piece of art history that had no equivalent in classical music. I'm in Pittsburgh, doing some work with the symphony. I had a day off today, and went to the Andy Warhol Museum, and was just blown away. It's easy to think of Warhol's work as 80% concept, 20% realization (in the form of a compelling art object), but that's just not true. The color, design, and presence of his pieces (the Mao series, for instance) is really stunning. Reproductions don't begin to do them justice, and when I saw many of them … [Read more...]

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Greg Sandow

Though I've been known for many years as a critic, most of my work these days involves the future of classical music -- defining classical music's problems, and finding solutions for them. Read More…

About The Blog

This started as a blog about the future of classical music, my specialty for many years. And largely the blog is still about that. But of course it gets involved with other things I do — composing music, and teaching at Juilliard (two courses, here … [Read More...]

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How to write a press release

As a footnote to my posts on classical music publicists, and how they could do better, here's a post I did in 2005 -- wow, 11 years ago! --  about how to make press releases better. My examples may seem fanciful, but on the other hand, they're almost … [Read More...]

The future of classical music

Here's a quick outline of what I think the future of classical music will be. Watch the blog for frequent updates! I Classical music is in trouble, and there are well-known reasons why. We have an aging audience, falling ticket sales, and — in part … [Read More...]

Timeline of the crisis

Here — to end my posts on the dates of the classical music crisis  — is a detailed crisis timeline. The information in it comes from many sources, including published reports, blog comments by people who saw the crisis develop in their professional … [Read More...]

Before the crisis

Yes, the classical music crisis, which some don't believe in, and others think has been going on forever. This is the third post in a series. In the first, I asked, innocently enough, how long the classical music crisis (which is so widely talked … [Read More...]

Four keys to the future

Here, as promised, are the key things we need to do, if we're going to give classical music a future. When I wrote this, I was thinking of people who present classical performances. But I think it applies to all of us — for instance, to people who … [Read More...]

Age of the audience

Conventional wisdom: the classical music audience has always been the age it is now. Here's evidence that it used to be much younger. … [Read More...]

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